The FEI World Cup™ Jumping Final 2018 took place in Paris, France, from 10 to 15 April 2018. The City of Light welcomed the best riders from the various leagues around the world for the season’s final showdown.
Longines takes up title partnership
of the prestigious FEI Jumping Nations Cup™
It represents all the oldest and proudest traditions of international equestrian sport and, following an historic partnership agreement signed last summer, the Swiss watchmaking brand is ready to lead the Longines FEI Jumping Nations Cup™ series into a new and exciting future.
The Longines Masters Series:
An extraordinary, world-class show jumping across three continents
In the world of equestrian sport, the Longines Masters Series offers an unparalleled cultural experience. Astounding audiences in the world’s greatest cultural capitals – Paris, Hong Kong and New York – the Longines Masters showcases the host cities’ art, music and gastronomic creativity. This is combined with four days of intense competition featuring the best riders in the world and includes the Longines Speed Challenge and Longines Grand Prix.
This season, the Longines Masters of Paris saw two new events added to the bill: the Riders Masters Cup, an innovative show jumping competition between the two major equestrian nations, the United States and Europe, and the Masters Power,
a breathtakingly thrilling test of power.
Paris, Hong Kong and New York
Longines Masters – firmly committed to supporting others
The winged hourglass brand has long supported a number of charitable causes. The brand’s fundamental values of excellence and elegance have always led it to pursue and promote the highest social ideas. Longines has therefore forged various partnerships over the year to channel its support for a multitude of charitable organisations.
This year, through the Longines Masters Series, EEM and Longines give focus to a common cause across the three continents: autism. With the help of horses, they are aiming to promote the message of inclusion and help dreams come true.
In Paris, EEM and Longines chose to support a programme called
“Un Pied à l’Étrier” set up by the organisation “Sur les Bancs de l’École”. This programme encourages interactions between children and horses, who are the real facilitators and have proven success in this area. They enable the children to literally put one foot in the stirrup (Un Pied à l’Étrier) of a normal life and thus achieve their dreams.
As part of the Longines Masters of Paris, the winged hourglass brand also lent its support to JustWorld International through the Longines Clear the Jump event held at the Longines Grand Prix. On this occasion, the equivalent of 200 meals were donated each time a horse and rider cleared the Longines obstacle. Thanks to this pledge, Longines contributed towards 5,000 meals to those who benefit from JustWorld International. Since the beginning of the partnership, donations from Longines have funded more than 140,000 meals for some of the world’s most vulnerable children.
In Hong Kong, EEM and Longines had chosen to commit to the cause alongside the Tung Wah Group of Hospitals (TWGHs) which supports services for students with Autism Spectrum Disorder (ASD).
As the Sole Beneficiary Charity Partner, donations offered during the Longines Masters of Hong Kong will be used for the TWGHs Ho Yuk Ching Educational Psychology Service Centre’s provision of support services for students with ASD.
Support and service are the driving forces at the TWGHs Ho Yuk Ching Educational Psychology Service Centre. Through the provisions of multidisciplinary professionals – from Educational Psychologists, to Clinical Psychologists, Counseling Psychologist, registered Social Workers, registered Play Therapists, as well as registered Arts Therapists – staff are devoted to the needs of those in the community who require help the most.
Through providing emotional support services and parental education, the centre fosters the students’ interests in learning, while nurturing their talents and empowering them with both the skills and positive attitude required for leading a rich and fulfilling life.
Thanks to training related to ASD in mainstream primary and secondary schools – and through the publication of instruction materials – it ensured evidence-based practices are on hand to enhance the social skills of youths with ASD.
For the last leg of the series, the Swiss watch brand Longines had the pleasure to welcome its Ambassador of Elegance Kate Winslet for the conclusion of a common charity project for the benefit of the Golden Hat Foundation.
Kate Winslet attended the Longines Masters of New York, where she received, together with Golden Hat Foundation’s President Margret D. Ericsdottir, a cheque comprising the benefit of the auction of the three exclusive “Flagship Heritage by Kate Winslet” timepieces. This presentation took place in presence of guest attendees wearing a symbolic golden hat, as autistic individuals and their families were invited by local equine therapy centers to enjoy the event.
The Golden Hat Foundation is a charity co-founded by the British actress Kate Winslet. It focuses on distribution of information about autism and autism awareness, encouraging a different approach and view of the condition. It has a special focus on those autistic individuals that are either non-verbal or otherwise on the more severe end of the autism spectrum. These individuals that are often thought less capable or less intelligent are indeed very gifted in many cases and possess normal intelligence but just lack the means of communication that allows them to express their intellect. Key message of the Foundation is to shine a light on the abilities of those that are autistic and advocating for increased opportunities for this part of the autistic population.
from the Longines Masters Series
Paris, Hong Kong,
an Ambassador of Elegance and a Lady
with a big heart
She is one of the world’s best-known and loved actresses. She built her career on a succession of film performances that go against classic stereotypes, creating in each a new character that moves with ease from drama to passionate romance and eccentric individualism.
In 2010, the actress became involved for a good cause by creating the Golden Hat Foundation, a non-profit organisation dedicated to raising funds for persons with autism.
The same year, she joined the Longines family. In 2016, during her visit at the Headquarters of the Swiss watchmaking brand in Saint-Imier she had the opportunity to see for herself the production and assembly processes of watchmaking. She truly fell in love with a timepiece from the “Flagship
Heritage” collection. Longines decided then to produce a limited series of exclusive timepieces to be auctioned for the benefit of the Golden Hat Foundation.
During a private event organised by Longines in New York, these exceptional “Flagship Heritage by Kate Winslet” timepieces were presented in person by the Ambassador of Elegance herself to the generous donators, coming from Australia and China. This was the opportunity for them to be told in person by Kate Winslet about the history behind the timepiece, the reasons why this specific model pulled at her heartstrings and her commitment to the Golden Hat Foundation.
by Kate Winslet timepiece
The Flagship Heritage by Kate Winslet watch is the result of a common project for the benefit of the Golden Hat Foundation, a charity co-founded by Kate Winslet, which is dedicated to changing the way autism spectrum is perceived. During a visit to the Longines’ headquarters in Switzerland, the actress chose the dial, the case and strap of the watch. Five gold pieces have been produced and named after the brand ambassador.
Limited to five pieces, the models numbered 2/5, 3/5 and 4/5 have been auctioned online for the Foundation.
The first remaining timepiece was presented to Kate Winslet and the second is kept in the Longines museum, located at the company’s headquarters, in Saint-Imier, Switzerland.
The award-winning actress shared her enthusiasm about their common initiative for the Golden Hat Foundation: “I was given the permission to choose a watch, which was designed specifically for the Golden Hat Foundation.
The style of the model really appealed to me and I instantly fell in love with it. All the profits of the selling of the model are going directly to the Foundation. This project with Longines is helping raise awareness about a particular cause dear to my heart. Thanks to Longines’ involvement and the generosity of the donators, the Foundation will keep on working towards achieving its goals”.
Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, stated: “Longines is honoured to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the generous purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the charity’s cause. The values of our brand have always led us to serve philanthropic purposes. Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of ‘Elegance is an Attitude’”.
Longines Global Champions Tour
2018 will see a formidable line up of 17 events across continents as the Longines Global Champions Tour and Global Champions League circuit expands to bring top-level show jumping to new venues.
This summer, the sophisticated Riviera resort of Saint-Tropez joins the international parade of unique destinations, including some of the world’s foremost capital cities. And now, each of the 16 events of the regular season will be part of a thrilling countdown to the spectacular new Global Champions Tour Super Grand Prix in Prague, the magical Czech capital city.
Super Grand Prix
The ultimate individual final showdown
Take 16 world-beating riders, teamed up with some of the most talented horses on the planet, and pit them against each other for the ultimate high-stakes showdown in the magical city of Prague, Czech Republic, and what do you have? The Longines Global Champions Tour Super Grand Prix – brand new to the equestrian calendar and set to take the sport of show jumping to dizzying new heights of excellence.