Continuation of partnership between Longines and World Archery and presentation of the 2014 Longines Prize for Precision in Lausanne Longines is proud to have supported the Archery World Cup as its Official Partner and Timekeeper. The qualifying contests were held in Shanghai (China), Antalya (Turkey), Medellin (Columbia) and Wroclaw (Poland) and culminated in an exciting final in Lausanne this weekend. The Swiss watch brand is also proud to announce the continuation of the partnership with World Archery that it entered into in 2008. "We are very pleased to renew our support for an ancient art and discipline which embodies the brand's long-standing involvement in precision and traditional sports" said Walter von Känel, the President of Longines. "Moreover, the elegance of this sport, which requires extreme skill, concentration, precision, balance and discipline, is a perfect reflection of our core values, summed up in our slogan "Elegance is an attitude". The President of World Archery, Prof. Ugur Erdener, declared: "We are truly excited that Longines will continue to support the elegant sports of archery, our events and our archers. Longines has such a tradition in sports, and such an extensive sports portfolio nowadays. At World Archery, we feel it is a privilege to continue our partnership with such a prestigious brand.
quot; As a perfect symbol of the precision of Longines, the Official Watch for the event was a steel chronograph from the brand's Conquest Classic collection. With a diameter of 41 mm, this model features a black dial and houses an exclusive column-wheel chronograph movement. Like all the timepieces in the Conquest Classic collection, the watch is water-resistant to 5 bars and has a sapphire glass, screw-in case back. At the end of the finals in Lausanne, Longines awarded the Longines Prize for Precision to Brady Ellison (USA) and Aida Roman (MEX), the two classical archers who achieved the greatest degree of precision over the 2013/2014 season. These two exceptional competitors who scored the highest number of 10s throughout all the stages of the World Cup – 204 and 172 respectively – also achieve the feat of winning the World Cup title. Each was presented with a trophy, a Longines watch and a cheque for CHF 5,000. The Swiss watch brand plays a key role in timing the competitors and presenting the results for all the contests in the Archery World Cup. This sport embodies the values upheld by the brand since its inception, namely precision, tradition and elegance. In order to be successful, archers must have total control over their bow and their arrows, which is achieved through concentration, balance and precision.