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Charles Lindbergh, Aviator,  First Longines Lindbergh Award
May 29, 2018
Corporate
Erik Lindbergh, Grandson of Famed Aviator Charles Lindbergh, Receives the First Longines Lindbergh Award

With its proud, historic ties to the world of aviation, Longines has chosen to celebrate Charles Lindbergh’s first solo, nonstop transatlantic flight, an event timed by the Swiss watchmaker in 1927, by creating the Longines Lindbergh Award. Erik Lindbergh, grandson to the celebrated American pilot who performed the inaugural voyage on May 21, 1927, became the first recipient of the Longines Lindbergh Award.

In May of 2002, during the 75th anniversary of the historic flight, a 37-year-old Erik Lindbergh walked in the footsteps of his illustrious grandfather and performed the same Atlantic crossing between Long Island, New York and Le Bourget, near Paris, aboard a small single-engine airplane. An artist and designer, Erik Lindbergh has been involved in a number of “crazy projects” in the field of space tourism and ecological airplanes. His story also tells of a struggle against adversity, having overcome severe health problems.

Longines chose to grant the Longines Lindbergh Award at the headquarter of the New York Times, the newspaper that so passionately told of the exploits of Charles Lindbergh, during a special evening held Monday, May 21, on the anniversary of Charles Lindbergh’s flight. During the event, which brought together representatives from the aviation sector, members of the media and the Lindbergh family, Longines Vice President and Head of International Marketing Juan-Carlos Capelli reminded us of the brand’s historic involvement in the field of aviation.

Mr. Capelli also awarded Erik Lindbergh with the Lindbergh Hour Angle Watch, a timepiece designed by his grandfather and developed by Longines shortly after the inaugural voyage, symbolizing the brand’s support for aeronautical pioneers and its close ties to Charles Lindbergh. Following his 1927 crossing, the adventurer approached Longines to create a watch that could respond to his aviation needs. Thus, the Lindbergh Hour Angle Watch was born and became the true watchmaking icon it is today.

The Longines Lindbergh Award, which comes with $25,000 in reference to the sum received by Charles Lindbergh on behalf of Raymond Orteig for becoming the first aviator to successfully cross the Atlantic, is awarded each year to a person of Charles Lindbergh’s pioneering character, in a spirit of elegance and performance dear to the Swiss watchmaker. The award’s laureate is chosen by a jury that includes Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Stéphanie Lachat, Doctor of History, Bernard Decré, President of the “A la recherche de l’oiseau blanc” association, and Spiros Bouas, pilot, co-founder and advisor for the “Spirit of St-Louis 2” project.

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Conquest V.H.P. launch; South Korea; Longines Ambassador of Elegance
May 09, 2018
Corporate
Conquest V.H.P. launch in South Korea in the presence of new Longines Ambassador of Elegance Jung Woo-Sung

On Wednesday 9 May 2018, Longines launched its Conquest V.H.P. line in South Korea, in the elegant venue of the Seoul Museum. This latest collection represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

This event was also the occasion for Longines to invite its guests on a fascinating journey through the rich history of the company. Models from the Conquest V.H.P. line were exhibited alongside a selection of historical timepieces. With collections of archived photographs, achievements, advertisements and films on display, visitors were offered a unique glimpse into the brand’s past.

To cap the evening, Longines introduced its new Ambassador of Elegance, Jung Woo-Sung. Praised South Korean actor, accomplished director and producer, Jung Woo-Sung is also a big-hearted man, working as a UNHCR National Goodwill Ambassador. True to its values of excellence and elegance, Longines has always promoted the highest human ideals. It is therefore a great honor for the brand to have Jung Woo-Sung joining the prestigious family of Ambassadors of Elegance.  

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Erik Lindbergh; first; Longines Lindbergh Award
May 09, 2018
Corporate
Erik Lindbergh celebrated as the first Longines Lindbergh Award recipient

Longines is delighted to announce that the first Longines Lindbergh Award recipient is Erik Lindbergh, Charles Lindbergh’s grandson. Pilot, artist and designer, Erik Lindbergh follows the footsteps of his grandfather as he recreated his flight between New York and Paris in his own single-engine aircraft. Erik Lindbergh is also the Director of the Lindbergh Foundation, a non-profit organization dedicated to furthering his grandparents belief in creating a balance between technological advancement and environmental preservation.
 

On June 16, 1927, Charles Lindbergh received a $25,000 prize in New York, awarded for his non-stop New York to Paris flight timey by Longines. 90 years later, Longines decided to celebrate this achievement by creating a $25,000 prize, awarded each year to an adventurer or pioneer who has achieved a feat in his field, all in the spirit of elegance and performance dear to the brand.  The Longines Lindbergh Award will be presented for the first time in New York, at the New York Times Building, on May 21, the anniversary of the arrival of the famous aviator in Paris.%break%The ties between Longines and Charles Lindbergh were close.  Following his crossing, the aviator approached the watch brand to create a timepiece that meets his needs as an aviator, and thus was born the Longines Hour Angle watch, a veritable icon in the history of the company.

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