Spanning across 803 square feet, the boutique has been crafted to enhance the overall guest experience through the creation of an elegant environment. This new space adopts the style codes seen in Longines boutiques around the world, where refinement and elegance are expressed in every detail, illustrating the brand motto “Elegance is an Attitude”.
Upon entering the boutique, shoppers are welcomed by a floor-to-ceiling poster of Longines Ambassador of Elegance, Kate Winslet, while, the main wall panel is brought to life by a large video screen, offering an immersive experience that gives unprecedented insight into the Longines Universe and its 185 years of successful watchmaking.
In line with the brand’s spirit where elegance is the rule, the space created is as uncompromising as its timepieces. The new boutique features elegant interiors that blend fine traditional materials such as lacquered wood paneling with the iconic the winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment.%break%
Customers will find a dedicated space for The Longines Equestrian Collection, a tribute to Longines’ involvement in equestrian sports and its commitment to its lady customers, inspired by iconic elements of the equine world. The dedicated panel boasts a decidedly bold design, offering various models of The Longines Equestrian Collection for customers to admire.
This highly anticipated new boutique also creates the opportunity for watch enthusiasts and collectors to visit and discover the rich history of the brand, as some of the greatest pieces from the Longines historic collection usually stored in the Longines Museum at the company’s headquarters in Saint-Imier, Switzerland, are to be seen. Nine pocket watches all dating from the 19th century, are exceptionally on display in the new boutique, demonstrating Longines’ expertise, both in technical and aesthetic terms. As a sign of recognition towards the Malaysian fans, they can also enjoy a film featuring Longines’ great history.
An exclusive VIP area allows customers to shop in comfort and privacy, while finding out more about the brand and specific collections. The boutique has a large range of Longines collections, including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models, which are on freestanding displays where watch aficionados can easily navigate their way around the boutique and have a full view of the current and classic collections.
The new Longines boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.