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Longines inaugurates; new Boutique; Riyadh;2019
September 11, 2019
Longines inaugurates its new Boutique in Riyadh

On Wednesday, 11 September, the Swiss watch brand Longines celebrated the opening of its new boutique in Riyadh (Saudi Arabia). Spread across 78 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.


Present on this occasion, Longines President, Walter von Känel, said: “We are really proud to open this new boutique in Riyadh, offering our customers the opportunity to enjoy Longines universe, as well as our elegant collections in a premium environment.” Following the ribbon cutting ceremony, the guests were invited to discover Longines’ elegant boutique and timepieces.%break%The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.


The new Longines boutique is located at Riyadh Park, on 2886 Northern Ring Branch Road Al Aqiq Riyadh 13511, 6332 Riyadh.

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Longines HydroConquest new all-black ceramic; pre-selected; 2019; GPHG; Diver’s watch category
September 11, 2019
Longines HydroConquest new all-black ceramic version is pre-selected by the 2019 jury of the GPHG in the Diver’s watch category

Longines is proud to announce that its HydroConquest new all-black ceramic version has been pre-selected by the 2019 jury of the Grand Prix d’Horlogerie de Genève in the Diver’s watch category. This timepiece was launched internationally in the beginning of the year.

The GPHG's international jury, composed of some 30 experts with a variety of skills, conducts two rounds of voting by secret ballot in an entirely independent manner. The freedom of the jury salutes the creative audacity, technical and artistic genius, passion and expertise that have been nurturing the vitality of the watchmaking for centuries. The winners will be announced on Thursday November 7th 2019, at the 19th GPHG Awards Ceremony, to be held at the Théâtre du Léman in Geneva.


About the new HydroConquest timepiece

Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.

Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.

With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

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The new Conquest Classic; Saint-Imier; 2019
September 04, 2019
The new Conquest Classic is bold, yet refined

The Conquest Classic by Longines skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, they will delight those who masterfully weave together the many facets of their lives.



Mikaela Shiffrin, the face of exceptional women, has already adopted the new Conquest Classic. “At once elegant and sporty, the new Conquest Classic is a natural fit on my wrist. Its feminine lines and dynamic spirit make it a watch that suits my personality as an athlete and a woman.” Longines Ambassador of Elegance since 2014, the young ski champion perfectly embodies the values of the winged hourglass brand represented in these new models.



Available in two sizes (29.50 mm and 34 mm in diameter) and sometimes featuring diamonds, the steel case of the new Conquest Classic houses a quartz movement.  The collection offers five different dials – sunray blue, sunray black, sunray silver, white mother-of-pearl or black mother-of-pearl – on which pink or rhodium-plated hands revolve. Pink indexes or diamonds complete the dial of this timepiece mounted on a steel bracelet that lends it finesse and refinement.

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