Go to Main Navigation Go to Ariane Go to Social Networks Go to Bottom Navigation
E-Shop
picture E-Shop
Watches
picture Watches
Store Locator
picture Store Locator
The Longines universe
picture The Longines universe
The company
picture The company

Search

Grand Opening of New Longines Boutique in Suria KLCC

Corporate
November 15, 2017

Chi-Ling Lin Joins Longines in Malaysia To Celebrate The Grand Opening of New Longines Boutique in Suria KLCC

Located on the First Floor of the iconic landmark Suria KLCC, the new boutique features the style codes seen in Longines boutiques around the world, where refinement and elegance are expressed in every detail, illustrating the brand motto “Elegance is an Attitude”. On the inside, the 803 square feet space includes a historical collection of rare 19th century pocket watches, housed exclusively in the new boutique.

Like all Longines boutiques worldwide, the elegant interiors features the blend of fine traditional materials such as lacquered wood paneling with the iconic winged hourglass logo, burnished leather, polished marble and carefully selected fixtures and furnishings that create a calm inviting environment. Offering an intimate, elegant atmosphere, watch aficionados can easily navigate their way around the boutique to browse Longines extensive selection of collections, including Longines DolceVita, The Longines Master Collection, Conquest Classic as well as Heritage models.

With its diverse selection of exquisite timepieces, the new Longines KLCC boutique is already an essential destination for discerning customers. Taiwan’s top model, actress and TV host, Chi-Ling Lin, has also graced the boutique with her presence on the official grand opening.

As a Longines Ambassador of Elegance for 12 years, Chi-Ling Lin also embodies Longines’ elegant style to the core with her graceful nature and fashionable style. Wearing a watch from the Longines DolceVita collection to attend the grand opening event, Chi-Ling expressed her blessing and support to Longines by having her autograph at boutique entrance floor-to-ceiling light box poster, featuring her.

While posing for photos and signing, Chi Ling was delighted to talk about her connection with Longines. “It was an honour to be here today to celebrate this amazing milestone. Being an Ambassador of Elegance since 2005, I have experienced many great moments throughout the years and it’s a real pleasure to be back again in Malaysia to celebrate the launch of this new boutique”.

The ribbon cutting ceremony was officiated in front of the new boutique by Chi-Ling, joined by Mr. Charles Villoz, Vice President of Longines, Mr. Jose De Cardoso, Country Manager of The Swatch Group Malaysia & Singapore, Mr. Ooi Say Yew, Longines Malaysia Brand Manager and Mr. Andrew Brien, Chief Executive Officer of Suria KLCC.

“We’re proud of our presence in this iconic landmark in Malaysia and I am sure that shoppers and customers will be attracted to the new design and will find it just as mesmerizing as we do. The new boutique will give the opportunity to more of our customers to discover Longines masterpieces in an elegant environment and learn the rich history of the brand through the Longines historic collection on display,” said Mr. Charles Villoz, Vice President of Longines.

Following the ribbon cutting ceremony, Chi-Ling and Charles Villoz toured the boutique and spent some time at the exclusive space featuring Longines’ historical museum pieces. The boutique was lavishly decorated with images of Chi Ling from Longines’ advertising campaign.

Attending guests including celebrities such as Pauline Tan, Karena Teo and Anjoe Koh took part in the celebrations and had the opportunity to discover the new store and explore the unique and exclusive collections of Longines timeless classics. Guests were also mesmerized by an enchanting harp performance as they explored the new boutique.

The new Longines boutique is a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of Longines’ fabled passion for elegance and constant innovation.

New Boutique opening, Malaysia, Chi Ling Lin, Suria KLCC,pic6
 
 
 
WATCH THE VIDEO
Calendar
2014
2015
2016
2017
2018
Jan.
Feb.
Mar.
Apr.
May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Longines Global Champions Tour; Paris;2018
Add to my calendar
Longines Global Champions Tour - Paris
July 05, 2018 - July 07, 2018
PARIS, France
Longines FEI European Championships,2018
Add to my calendar
Longines FEI European Championships CH / J / YR
July 08, 2018 - July 15, 2018
Jumping; Longines Global Champions Tour; Chantilly
Add to my calendar
Longines Global Champions Tour - Chantilly
July 12, 2018 - July 15, 2018
Jumping; Longines Crans-Montana; 2018
Add to my calendar
Jumping Longines Crans-Montana 2018
July 12, 2018 - July 15, 2018
facebook picture
Add to my calendar
Prix Longines, Grand Handicap de Paris 2018
July 14, 2018 - July 14, 2018
PARIS, France
facebook picture
Add to my calendar
Endurance Ride - Euston Park 2018
July 15, 2018 - July 15, 2018
EUSTON PARK, United Kingdom
facebook picture
Add to my calendar
Longines Global Future Champions - Valkenswaard
July 16, 2018 - July 18, 2018
VALKENSWAARD, Netherlands
Archery; Archery World Cup 2018; stage 4
Add to my calendar
Archery World Cup 2018, stage 4
July 17, 2018 - July 22, 2018
BERLIN, Germany
Jumping; Longines CSI 5*Ascona
Add to my calendar
Longines CSI 5*Ascona
July 19, 2018 - July 22, 2018
Show Jumping, La Coruna; 2018
Add to my calendar
Casas Novas Summer Edition 2018
July 20, 2018 - July 22, 2018
facebook picture
Add to my calendar
Longines Global Future Champions - Valkenswaard 2018
July 20, 2018 - July 22, 2018
VALKENSWAARD, Netherlands
Jumping; Longines FEI Nations Cup; Division 1; The Longines Royal International Horse Show
Add to my calendar
Longines FEI Nations Cup - Division 1 - The Longines Royal International Horse Show
July 26, 2018 - July 29, 2018
HICKSTEAD, United Kingdom
Jumping; Longines Global Champions Tour; Berlin; 2018
Add to my calendar
Longines Global Champions Tour - Berlin 2018
July 27, 2018 - July 29, 2018
BERLIN, Germany
facebook picture
Add to my calendar
King George Day, The Longines Handicap Stakes
July 28, 2018 - July 28, 2018
ASCOT, United Kingdom
See All

Aug.

events