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Dubai World Cup & Longines Dubai Sheema Classic; Chi Ling Lin; Conquest V.H.P.; Mall of Emirates;
March 31, 2018
Horse Racing
The Dubai World Cup: Hawkbill steals the limelight in the Longines Dubai Sheema Classic race

The Meydan Racecourse in Dubai, of which Longines is the Official Timekeeper, is one of the world’s top global venues of thoroughbred racing. As unique as it is prestigious, the Dubai World Cup Carnival hosts a dozen race days from January to the end of March. It closes with the Dubai World Cup, which sees nine races take place during that day, culminating with the eponymous race, claimed this year by Thunder Snow led by Christophe Soumillon.

 

This feature race was preceded notably by the Longines Dubai Sheema Classic, the most important turf race of the day, won by Hawkbill ridden by William Buick. The Swiss watch brand, represented by Juan-Carlos Capelli, Vice President and Head of International Marketing and Patrick Aoun, Brand Manager for Longines Middle East, was proud to reward the winning connections of the race with elegant Longines timepieces.

 

A highly anticipated event for the highest level of racing fans, the Dubai World Cup is also distinguished by its elegant attendance. In this privileged setting, Longines Ambassador of Elegance Chi Ling Lin presented the Longines Prize for Elegance, in the form of a beautiful Longines timepiece, to the female attendee with the most stylish look.

 

Earlier that day, Chi Ling Lin took part in the inauguration of Longines’ new boutique located at Mall of Emirates, where the brand presented its Record collection. In the company’s purest watchmaking tradition, these chronometer-certified models combine classic elegance and excellence, aspiring to become the spearheads of the brand.

 

As for the Dubai World Cup, Longines highlighted the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a silver dial, this model houses an ultra-precise movement (+/- five seconds per year) and is equipped with a smart crown facilitating manipulation.

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Award ;Dubai World Cup, Meydan Racetrack,Dubai Sheema Classic,2018
March 30, 2018
Horse Racing
Longines receives an Appreciation Award in honor of its partnership with the Dubai World Cup

Longines, represented by its Vice President and Head of International Marketing Juan-Carlos Capelli, was presented yesterday evening with an Appreciation Award from the hands of HH Sheikh Mohammed bin Rashid Al Maktoum and his son HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. This award celebrates the brand’s partnership with the Dubai World Cup to be held on March 31, 2018 at the Meydan Racetrack. As the Official Partner and Timekeeper of the event, Longines is also the Presenting Partner of the Longines Dubai Sheema Classic, the most important turf race of the day.

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Longines Golden Slipper Raceday; Longines Golden Slipper race
March 29, 2018
Horse Racing
Longines Golden Slipper Raceday & race

The Swiss watch brand Longines celebrated its third year as Title Partner, Official Timekeeper and Official Watch of the Golden Slipper at the 62nd run of the prestigious race known as the ‘Jewel in the Crown’ of the Rosehill Carnival.  In front of an impressive crowd at Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Longines Australia representative.

The not-to-be-missed event also featured four other Group 1 races, The George Ryder Stakes, The Ranvet Stakes, The Galaxy & The Rosehill Guineas, marking this as one of the best race days for the year. 

Longines Golden Slipper Carnival ambassador Kyly Clarke also attended the race day alongside Australia favourite Milliner Nerida Winter and had a hand in shortlisting the finalists for The Longines Prize for Elegance competition as part of the Australian Turf Club’s ‘Fashion Chute’ competition.

On her experience in being a first time judge, Longines Golden Slipper Carnival ambassador Kyly Clarke commented: “it was an amazing experience for me to be able to nominate and present The Longines Prize for Elegance to a well-deserved winner”.

Clarke presented Tanya Lazarou, the winner of The Longines Prize for Elegance, a beautiful Longines timepiece echoing the elegance of this event and her highly distinguished outfit.

The Longines Golden Slipper was the perfect occasion to discover The Longines Master Collection, the Official Watch of the event.  Made from elegant steel and 18 Karat Rose Gold, the timepiece fitted with self-winding movement and featuring a perfectly round bezel, embodies the brand’s values of elegance, tradition and performance.

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Longines Gran Premio Latinoamericano; Montevideo
March 14, 2018
Horse Racing
Longines Gran Premio Latinoamericano - Montevideo

Yesterday, the Hipodromo Nacional de Maroñas hosted the 2018 Longines Gran Premio Latinoamericano, of which the Swiss watch brand is the proud Title Partner and the Official Timekeeper.

Roman Rosso ridden by Wilson Moreyra won the highlight race of the 2018 Longines Gran Premio Latinoamericano. The Longines Cup Clásico Diana was claimed by Julio Méndez on Sexy Reasons. As the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines is proud to have timed all the races of the Longines Gran Premio Latinoamericano in Montevideo, Uruguay. During the race day, not only performance was rewarded by the Swiss watch brand, but also elegance, as Longines hosted its famous Longines Prize for Elegance, which crowned the lady and the man representing best the value dear to the winged hourglass brand. Both of them were presented with Longines watches.

As the Official Watch of the event, Longines highlighted the Conquest V.H.P. “Very High Precision”. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

Longines has always had at heart to extend its long lasting involvement in equestrian sports and, this year, it is very proud to have renewed its partnership with the OSAF.

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Horse Racing, Award, OSAF, 2018, Heller Family
March 12, 2018
Horse Racing
The Heller Family celebrated by Longines and the OSAF

On 10 March 2018, Longines and the OSAF (Organización Sudamericana de Fomento del Sangre Pura de Carrera) were proud to grant the Heller Family a special award during a gala dinner held at the Hyatt Centric Montevideo in Uruguay. Liliana and Carlos Heller, recipients of the award, are breeders and owners, operating their major Thoroughbred farms in Chile, Stud-Haras Don Alberto, and in Lexington, Kentucky. During the evening, Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing had the pleasure to grant the deserving family elegant Longines timepieces.%break%

The ceremony honoring the commitment of the Heller Family in horse racing all around the world and particularly in Latin America was attended by representatives of the discipline.

This event was held on the weekend of the Longines Grand Premio Latinoamericano, the most important international Group 1 horse race in Latin America, of which the Swiss watchbrand is the Title Partner and Official Timekeeper.

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Fegentri general Assembly & Longines World Fegentri Championships for  Gentlemen and Ladies riders award ceremony; Horse Racing; Award; 2018
March 08, 2018
Horse Racing
Fegentri general Assembly & Longines World Fegentri Championships for Gentlemen and Ladies riders award ceremony

The Swiss watch brand Longines had the pleasure to attend the Gala dinner of the General Assembly of the FEGENTRI (International Federation of Gentlemen and Lady Riders), held this year in Pisa, Italy. During the evening, Longines, represented by Juan-Carlos Capelli, Vice President and Head of International Marketing, and the FEGENTRI, represented by its President Elie Hennau, had the honor to reward France’s Thomas Guineheux, winner of the 2017 Longines World FEGENTRI Championship for Gentlemen Riders and Belgium’s Sara Vermeersch, winner of the 2017 Longines World FEGENTRI Championship for Lady Riders with an elegant Longines watch in recognition for their great performance.%break%As a brand strongly committed to the equestrian world, Longines supports amateur riders and is the Official Partner and Watch of the FEGENTRI. It also lends its name to the World Championships for male and female riders and to the corresponding rankings, that is: the Longines World FEGENTRI Championship Rankings for Lady Riders and the Longines World FEGENTRI Championship Rankings for Gentlemen Riders.

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