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Longines; extend; partnership; Breeders’ Cup
October 28, 2019
Horse Racing
Longines to extend its partnership with the Breeders’ Cup

Longines is proud to renew its collaboration with the Breeders' Cup, one of Thoroughbred horse racing's most famous international events.  As part of this new agreement, the Swiss watch brand becomes the Title Partner of the newly named Longines Breeders’ Cup Classic.


A brand that has been rooted in equestrian universe for 150 years, Longines has been an important Breeders’ Cup partner since 2014. In addition to acting as the Official Timekeeper and Official Watch for the Breeders’ Cup World Championships, the renowned watchmaker continues to serve as the Title Partner for the Longines Breeders' Cup Turf and the Longines Breeders' Cup Distaff. The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships’ most elegant man and woman each year.


“For years, Longines’ unwavering support of the Breeders’ Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level,” said Drew Fleming, Executive Vice President and COO of Breeders' Cup. “The Longines Breeders’ Cup Classic is one of the world’s greatest horse races and it’s hard to imagine a better brand fit when matched with the elegance and prestige of Longines.”%break%“Longines is pleased to renew its association with the Breeders’ Cup and to become the Title Partner of the Longines Breeders’ Cup Classic”, said Matthieu Baumgartner, Longines Vice President Marketing. “Our involvement in horse racing dates back to the 1870s, when Longines developed its first chronograph movement, used on the American racetracks. 140 years later, as the Official Partner, Official Timekeeper and Official Watch of the much-awaited Breeders’ Cup, Longines reaffirms its long-lasting passion with the discipline.”


The Breeders’ Cup World Championships, a two-day event consisting of 14 races, continues to be recognized as one of the world’s most exciting gathering of the sport’s greatest horses, jockeys, trainers, owners and breeders. The 2019 event will take place on November 1-2 at Santa Anita Park in Arcadia, California. The Longines Breeders’ Cup Classic will take place on Saturday, November 2, and will be televised live and in primetime on NBC.

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Longines HKIR Prelude Race Night; Horse Racing; 2019
October 23, 2019
Horse Racing
Longines HKIR Prelude Race Night

Swiss watch brand LONGINES was proud to time today at Happy Valley racecourse the LONGINES Night Races, the much-awaited horseracing rendezvous which kicks off the LONGINES Hong Kong International Races week. Happy Time was led to victory by Australian jockey Zac Purton in the highlight and sixth race of the evening, the LONGINES Cup. The winning owner, jockey and trainer each received an elegant LONGINES timepieces, presented by Ms. Karen Au Yeung, Vice President of LONGINES Hong Kong.

During the event, the brand highlighted a ladies model from The LONGINES Master Collection, a line which blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. This 29-mm steel model displays a sunray blue dial featuring diamond indexes and silvered polished hands. Fitted with an automatic movement, this elegant timepiece is complimented by a stainless steel bracelet.

As part of its partnership with the Hong Kong Jockey Club, the Swiss watch brand is also the Title Partner and Official Timekeeper of the LONGINES Hong Kong International Races week, including the LONGINES International Jockeys’ Championship held on Wednesday December 4th.  In addition, at the LHKIR Gala Dinner jointly presented by LONGINES and the Hong Kong Jockey Club on Friday December 6th, the “2019 LONGINES World Best Jockey Award” will be presented to recognize the best jockey in the world.

On Sunday December 8th, during the LONGINES Hong Kong International Races, LONGINES will have the pleasure to welcome its Ambassador of Elegance Aaron Kwok. The acclaimed local superstar will present the LONGINES Prize for Elegance to the most elegant lady of the Sha Tin Racecourse on that day.

LONGINES’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse that could be used for precise timing to a second. As of 1881, this model was extremely popular among jockeys and horse-lovers, and was soon being used by most of the sports judges in New York. Today, LONGINES’ involvement in equestrian sports includes horseracing, show jumping, driving, eventing and dressage competitions.

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QIPCO British Champions Day; Horse Racing; 2019
October 19, 2019
Horse Racing
QIPCO British Champions Day

As Official Partner, Official Timekeeper and Official Watch of Ascot Racecourse, Longines, was proud to provide its timekeeping expertise to the five thrilling races of the QIPCO British Champions Day this weekend, including the QIPCO British Champions Stakes, claimed by Magical and its jockey, Donnacha O’Brien.


The Official Watch of the QIPCO British Champions Day was a new Lady model from the Conquest Classic collection, skillfully combining modernity with the refinement that defines the brand. Elegant and sleek, this latest creation is both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, the watch will delight those who masterfully weave together the many facets of their lives.

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Qatar Prix de l'Arc de Triomphe, Longines Prix de l'Opéra, Prix de l’Abbaye de Longchamp Longines; Horse Racing; 2019
October 06, 2019
Horse Racing
Qatar Prix de l'Arc de Triomphe, Longines Prix de l'Opéra, Prix de l’Abbaye de Longchamp Longines

On Sunday 6 October 2019, in ParisLongchamp (France), Waldgeist led by Pierre-Charles Boudot crossed first the finishing line of the 2,400-metre Qatar Prix de l’Arc de Triomphe, rewarding the ten thousands of spectators with a truly thrilling race day.

As the Official Partner and Timekeeper of the event, the Swiss watch brand Longines was also proud to present the Prix de l’Abbaye de Longchamp Longines, won by Glass Slippers led by Tom Eaves and the Prix de l’Opéra Longines, which was claimed by Villa Marina ridden by Olivier Peslier.

To celebrate their outstanding performance, Longines rewarded the jockey, trainer and owner of both winning horses with elegant Longines timepieces.

For the 9th consecutive year, Longines was proud to be associated to all races held during Qatar Prix de l’Arc de Triomphe weekend. This most awaited horseracing event earned its worldwide reputation receiving the prestigious 2015, 2017 and 2018 Longines World’s Best Horse Race awards. In the context of its partnership with France Galop, Longines is the Official Timekeeper of the racecourses of Chantilly, Deauville and Longchamp, as well as the Title Partner of the Prix de Diane Longines. The brand is also the Official Partner of the Qatar Racing and Equestrian Club.

The Official Watch

As the Official Watch of the Qatar Prix de l’Arc de Triomphe, Longines presented a new model from The Longines Master Collection, featuring a silver dial and a moon phase indicator. A symbol of Longines’ watchmaking expertise, The Longines Master Collection perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.

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