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Longines and Ascot Racecourse Sign Official Partnership Agreement

Horse Racing
June 14, 2018

This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year.  The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ. Each Official Partner has a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The day on which this will operate for Longines will be Wednesday.

Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting. 

In line with its historical passion for horses and long term expertise in timekeeping, Longines is also proud to announce that it has developed an ultra-precise and world class timing and positioning system, which is currently in testing at Ascot with a view to launching shortly.

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events on the calendar, with over 300 years of rich history behind it. This enhanced partnership, which sees our brand become an Official Partner of the racecourse, is therefore a perfect vehicle for the promotion of the Longines values - namely tradition, elegance and performance - values which both organisations share.”

Juliet Slot, Chief Commercial Officer at Ascot, added: "Having worked with Longines for several years, it gives me great pleasure that our relationship continues to grow and develop. We are proud to be able to showcase the Longines brand, which reflects our values.”

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a horse magazine
by Longines

Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Three years later, it can be found on American racecourses, adopted by horse enthusia­sts. In 1912, the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, driving, dressage and eventing competitions.


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