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Longines opened its first boutique in the Philippines

Corporate
March 05, 2015
On Tuesday 3 March 2015, the renowned Swiss watchmaker Longines celebrated the grand opening of its first monobrand boutique in the Philippines. Swiss Ambassador to the Philippines, His Excellency Ivo Sieber, Mayor Benjamin Abalos Jr. of Mandaluyong City and management representatives from Longines’ headquarters in Switzerland attended the special event, hosted by the Philippines’ premiere purveyor of luxury Swiss watches, The Lucerne Group. Taiwan-based movie star, singer and performer,Eddie Peng, flew in for the special occasion as Longines’ Ambassador of Elegance. The ribbon-cutting ceremony took place among an intimate group of special guests at the SM Megamall Mega Fashion Hall in Pasig City. With this new monobrand boutique in Asia, the Philippine opening makes another significant milestone for Longines’ presence in this continent. The ceremonial ribbon-cutting was led by Longines Ambassador of Elegance Eddie Peng, Swiss Ambassador to the Philippines, His Excellency Ivo Sieber, Mayor Benjamin Abalos Jr. of Mandaluyong City, Switzerland-based Mr. Charles Villoz, Vice President of Longines, Mr. Ivan Yao, President of the Lucerne Group, and Mr. Emerson Yao, Managing Director of the Lucerne Group. Making his first appearance in Manila as Longines new Ambassador of Elegance, Eddie Peng joins top Hollywood actors Simon Baker and Kate Winslet as a member of the Longines family. “I am happy to be here to help celebrate this momentous occasion with Longines,” said the 32-year-old actor. Eddie Peng had an autograph-signing ceremony at the boutique’s floor-to-ceiling poster featuring him with an elegant Longines watch from the Conquest Classic Collection, a line dedicated to Longines watchmaking tradition and passion for equestrian sports. “We are excited that Longines timepieces may now be viewed and selected by our Filipino clients in an exclusive environment that mirrors the elegance of our watches. The boutique also offers a comprehensive range of professional support services for owners,” said Mr. Villoz. “We hope that our boutique will become a destination for watch collectors and enthusiasts to experience discovering, purchasing and collecting watches in an elegant way,” he added. Located among global retail brands on the second floor of Megamall, Longines boutique’s facade sports its winged hourglass logo. The store also has beautiful glass counters displaying the watches, as well as classic white leather chairs providing space and comfort to clients who may want to read about Longines’ long history. Overall, the 73-square-meter corner store showcases Longines’ innate ability to blend aesthetic design amidst an inviting yet elegant atmosphere. “We are proud to open the first Longines boutique in Philippines with the Swiss watch brand.” said Mr. Emerson Yao. He said that Megamall’s Fashion Hall is one of the hottest locations to be in right now because of the global brand mix that SM was able to do. He said that the spot certainly worked well with Longines after its soft opening last year. “Having its own boutique allows Longines to provide a wide range of models that normally a watch store would not have space for. It also allows us to train the staff to be brand experts because they're solely focused on one brand.” he added. The new Longines boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.
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