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QIPCO British Champions Day - Ascot

Horse Racing
October 20, 2018

Longines rewards Flat Season Owners Championship winner Godolphin at the QIPCO British Champions Day

The Swiss watch brand Longines, Main Partner, Official Timekeeper and Official Watch of Ascot Racecourse, was proud to provide its timekeeping expertise to the five thrilling races of the QIPCO British Champions Day, including the QIPCO British Champions Stakes, claimed by Craksman led by 2015 Longines World’s Best Jockey Frankie Dettori. This much-anticipated race day, which concludes the British flat racing season, was also marked by the celebration of the Flat Season Owners’ Championship title, claimed again this year by Godolphin. The Thoroughbred horseracing stable was represented by Hugh Anderson, Managing Director for UK & Dubai, and Sam Bullard, Director of Stallions, who received a Longines timepiece as well as a trophy form the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.


In addition, the QIPCO British Champions Day was the opportunity for the brand to host an official presentation of its Longines Tracking System – first inaugurated in June during Royal Ascot and currently in use at Ascot racecourse – to selected members of horse racing world and press. This game-changing technology provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration, and measures the horses’ covered and remaining distance in the race. In addition to these features improving the experience for both racing professionals and spectators, the system does not require any permanent installation on the racecourse, as it is entirely based on satellite data. This enables racecourses located in protected historical or natural sites to be equipped with such advanced technology.


The Official Watch of the QIPCO British Champions Day was a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. Combining classic elegance and excellence, the pieces of this line are equipped with with automatic calibres and are chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC).

QIPCO British Champions Day; Ascot; 2018; Horse Racing;
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a horse magazine
by Longines

Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Three years later, it can be found on American racecourses, adopted by horse enthusia­sts. In 1912, the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, endurance, driving, dressage and eventing competitions.

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