Born of the grand tradition of watchmaking, Longines is steeped in history. A history marked by technical and aesthetic innovations in line with the founders’ ambitions: capture the spirit of the time, be at the cutting edge without being defined by the vagaries of fashion, and achieve excellence without abandoning simplicity. These aspirations are still intact today and can be seen in the various collections of the “Watchmaking Tradition” segment.
THE LONGINES MASTER COLLECTION
As a traditional watchmaking company, Longines has been producing exceptional timepieces since the very beginning. Today, the Longines Master Collection is the perfect illustration of this corporate ethos, as can be seen from the success enjoyed by this range since it was launched in 2005.
THE LONGINES ELEGANT COLLECTION
Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces.
In Longines’ purest watchmaking tradition, the Record automatic models combine classic elegance and excellence, aspiring to become the spearheads of the brand. And there is no shortage of arguments for these exceptional timepieces, whose movement includes a single-crystal silicon balance spring with unique properties.
Who could forget the 1920s? It was a time of rapid change throughout the world, starting with important progress in many areas, as well as an incredible degree of freedom for artists, and of course stylists too. Fashion and design threw off rigid, centuries-old rules while personal accessories of every description grew increasingly handy, compact and stylish.
Longines combines the original aesthetics of its most remarkable historic models with the most modern watchmaking techniques. Heritage Classic pieces are a tribute to the innovative spirit that has driven Longines’ watchmakers from the outset. Longines timepieces draw from this expertise and illustrate the durability that is the brand’s signature, as well a consistent desire to honor history.
THE LONGINES 1832
Proud of its origins, Longines is paying tribute to the year it was created with The Longines 1832. The models in this collection perfectly reflect the aesthetic codes of the brand, combining tradition, elegance and performance. The Longines 1832 watches house the exclusive Longines L592 or L888 movements, which can be admired through the transparent case-back.