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  • February 21, 2021

    Alpine Skiing

    FIS Alpine World Ski Championships: remarkable results from Longines Ski Athletes

    As Official Main Partner and Timekeeper of this world-class event, Longines was delighted to time the stunning performances of the world's best skiers and particularly, its Ski Athletes. Four medals for the American prodigy Mikaela Shiffrin and two for Swiss brilliant skier, Loïc Meillard. The 2021 FIS Alpine Ski Championships came to an end on Sunday in Cortina d'Ampezzo, Italy. Known as the "Queen of the Dolomites", the small town of the Northern province of Belluno In Veneto welcomed, for two exciting weeks of sports performances, the best skiers of the world. During the fifteen days of breathtaking competitions gathering the best riders from all over the world, Longines timed and witnessed great sports achievements. The brand seizes the opportunity to warmly congratulate its Longines Athletes Mikaela Shiffrin and Loïc Meillard, who have succeeded in winning a total of six medals. On the first hand, Mikaela Shiffrin whose success is only equalled by her incredible talent, reigned supreme in the women’s alpine combined. She took silver at the women's giant slalom and completed this impressive  performance with two bronze medals  in the super-G and slalom. On the other hand, Swiss 24-year-old talented skier Loïc Meillard's hard work came to fruition with two bronze medals: one in men's alpine combined and another in men's parallel. Longines was also pleased to cheer up Swiss ski racer Marco Odermatt, who earned a well deserved fourth place at the men's downhill. Last but not least, Longines witnessed the great performances of its ski slalom athletes, the newly appointed France's Clément Noël and the Switzerland’s Mélanie Meillard. Longines & Ski  Official Main Partner and Official Timekeeper of the International Skiing Federation (FIS) since 2006, Longines enjoys a significant historical know-how in the discipline, which started in 1924 when the brand timed a military ski race in Saint-Imier, Switzerland. Today, the brand is delighted to provide the backbone of results management at all Alpine Ski World Cup and World Championships events.  

  • February 29, 2020

    Jumping

    Longines FEI Jumping Nations Cup of UAE 2020

    On Saturday 29 February 2020, Team New Zealand composed of Bruce Goodin on Backatorps Danny V, Richard Gardner on Calisto, Tom Tarver-Priebe on Popeye and Daniel Meech on Cinca took first place in the Longines FEI Jumping Nations CupTM of UAE in Abu Dhabi. Egyptian representatives arrived second ahead of Team UAE on their home soil. Two days before, Egypt’s Mouda Zeyada and Morocco jumped to victory in the President of the UAE Showjumping Cup Grand Prix presented by Longines. He was followed by Latvia’s Kristaps Neretnieks on Moon Ray and Jordanian rider Maysam Bisharat on Un Dollar de Blondel. As the Official Partner, Official Timekeeper and Watch of this event, Longines was proud to grant the winners of the two competitions with elegant timepieces.   On this occasion, the Swiss watchmaking brand was also delighted to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 23, 2020

    Jumping

    Geir Gulliksen (NOR) steered Vdl Groep Quatro to victory in the last leg of the Longines FEI Jumping World Cup Western European League

    The 2019/2020 season of the Longines FEI Jumping World CupTM Western European League came to an end with the last qualifier, which took place during the Gothenburg Horse Show on Sunday 23 of February. On this occasion, Norway’s Geir Gulliksen on Vdl Groep Quatro took the win ahead of Switzerland’s Bryan Balsiger on Twentytwo Des Biches and French rider Kevin Staut on For Joy van’t Zorgvliet HDC. As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM Western European League Series, the Swiss watchmaking brand Longines was proud to grant Geir Gulliksen an elegant timepiece as a reward for his great win.

  • February 22, 2020

    Horse Racing

    2020 HH the Amir The Trophy presented by Longines

    As the Official Partner and Official Timekeeper of the Qatar Racing & Equestrian Club, Longines was proud to time the victory of French King, ridden by Olivier Peslier, in the much-anticipated HH the Amir The Trophy presented by Longines, on February 22. The thrilling race took place during the annual 3-raceday HH The Amir’s Sword Festival, held at the Al Rayyan Racecourse in Doha (Qatar) from February 20-22. To mark this great victory, the Swiss watchmaker was delighted to present elegant timepieces to the winner’s team. The Official Watch of the Festival was a blue dial chronograph from the Conquest V.H.P. “Very High Precision” collection. The sporty timepiece is equipped with an exclusive movement renowned for its high degree of precision (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar.

  • February 21, 2020

    Jumping

    Longines to partner with the European Equestrian Federation for the Longines EEF Series

    In the context of its collaboration with the European Equestrian Federation (EEF), Longines becomes the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. This 3* level jumping contest will be connected to the Longines FEI Jumping Nations CupTM Division 1, providing the winning team of the Series a ticket to compete in the Division 1 season the following year. This new Nations Cup circuit will open its doors to the next generation of riders, officials and sporting professionals from the continent. The format is applied for the first time in the 2020 outdoor season and will see the different teams competing in eight regionally organized qualifiers, two semi-finals and a final, taking place in September in Warsaw (POL).   Theo Ploegmakers, EEF President, said: “With the new Longines EEF Series, the European Equestrian Federation is delighted to extend its relation with Longines and to promote the Jumping discipline in Europe. This project is ambitious, aiming to improve all organisational aspects, from logistics to media relations with a special attention given to the sport's technical side, while making fair play and horses welfare our top priorities.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: “We are very proud to be the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. With this circuit, riders and equestrian sports fans from all over Europe will be offered a new competition format which promises numerous great sports moments. Longines is looking forward to being part of this exciting adventure, hand-in-hand with the European Equestrian Federation.”   The partnership between Longines and the European Equestrian Federation, which started in 2015, contributes to developing the sport across Europe, while strengthening the watchmaker’s long-lasting commitment to equestrian world. In fact, Longines’ involvement in equestrian universe dates back to the 19th century, when it started producing pocket watches engraved with equine motives. In 1912, the Swiss watch brand first collaborated with an international Show Jumping competition in Portugal. Today Longines’ engagement in equestrian sports worldwide includes competitions in the disciplines of Show Jumping, flat racing, dressage, driving and eventing.   The first qualifier of the Longines EEF Series will take place in Le Touquet (FRA) from 7 to 10 May, 2020.

  • February 18, 2020

    Jumping

    Longines FEI Jumping World Cup™ Western European League in Bordeaux

    On Saturday 8 of February 2020, Swiss rider Steve Guerdat and Victorio Des Frotards claimed victory at the penultimate leg of the Longines FEI Jumping World Cup™ Western European League held in Bordeaux. Germany’s Daniel Deusser on Jasmien v. Bisschop took second place followed by Niels Bruynseels (BEL) on Ilusionata van’t Meulenhof. Longines was glad to reward Steve Guerdat with an elegant timepiece to celebrate his great performance. Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Las Vegas in April 2020.

  • February 18, 2020

    Jumping

    Longines FEI Jumping Nations Cup of USA 2020

    Longines was proud to take part in the opening leg of the 2020 Longines FEI Jumping Nations CupTM season, held on Sunday 16 February in Wellington. Marking the start of 11 qualifying legs leading up to the Final taking place in Barcelona next October, the Longines FEI Jumping Nations CupTM of USA was captured by Team USA. Jessica Springsteen on RMF Zecilie, Margie Goldstein-Engle on Royce, Laura Kraut on Confu and Elizabeth Madden on Darry Lou thus climbed the podium’s first step on their home soil. Team Great Britain took second place ahead of Team Mexico. Earlier this weekend, McLain Ward (USA) on Noche de Ronda claimed the Longines Grand Prix ahead of Ireland’s Billy Twomey on Kimba Flamenco and American rider Margie Goldstein-Engle on Dicas. As the Official Partner, Timekeeper and Watch of this world-class show jumping event, Longines was proud to reward the winners of both competitions with elegant timepieces.

  • February 16, 2020

    Horse Racing

    Three Sundays of exciting competitions and exceptional performances concluded by the Longines 81st Grosser Preis von St. Moritz

    The ties which unite Longines and St. Moritz date backs to over a century. In 1894, Longines sent two chronograph counters to the already famous resort of the Engadin, which would be used as timing devices. It was the beginning of regular partnerships for timekeeping activities, particularly for alpine skiing, and horse racing events.   Since 2015, Longines is the Official Partner and Watch of the village of St. Moritz. In the context of this partnership, the Tourist Office, the Swiss Ski School and the ski lifts of the glamorous alpine resort are featuring the colours of the brand.   Longines and the Equestrian World Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.  Seen on the racetracks as early as 1880’s, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances. Today, Longines’ involvement in equestrian sports includes flat racing as well as show jumping, dressage, driving and eventing competitions. The brand chose to support these sports as a perfect illustration of its core values: Tradition, Elegance and Performance. As part of its engagement with the equestrian world, the watchmaker is also proud to support major equestrian institutions, such as the Fédération Equestre Internationale (FEI), International Federation of Horseracing Authorities (IFHA) and the International Federation of Gentlemen and Lady Riders (FEGENTRI).   Held on the frozen lake of the Swiss village of St. Moritz, the White Turf race came to a perfect conclusion today with the remarkable victory of Wargrave on Dennis Schiergen in the Longines Grosser Preis von St. Moritz.   As the Official Partner and Official Timekeeper of this thrilling sports event, Longines was proud to time this much-awaited race, considered as the highest purse in Switzerland.

  • February 14, 2020

    Horse Racing

    White Turf St. Moritz 2020 – 2nd Sunday

    On 09 February Longines timed the victory of Ulster and Clément Lheureux at the Grand Prix Longines during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines Grosser Preis von St. Moritz to be held on 16th February.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event takes place on February 2, 09 and 16.   The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • February 14, 2020

    Horse Racing

    Longines to become Official Partner and Official Timekeeper of the first SAUDI CUP

    The Saint-Imier-based company Longines, which has long-term ties with the world of international horseracing, will act as Official Partner, Official Watch and Official Timekeeper of this much-awaited equestrian event, culminating in the SAUDI CUP race itself where its USD$20 million purse will make it one of the world’s most valuable horseraces.   In addition, Longines will become the Title Partner of the LONGINES TURF HANDICAP – a contest over 3000m (1m 7f) on the track’s new, sate-of-the art turf course – the first ever turf competition in the Kingdom of Saudi Arabia. The race, originally named the Red Sea Handicap, has attracted entries from around the world and looks set to become one of the strongest fields ever assembled for a turf race.   Matthieu Baumgartner, Vice President Marketing of Longines said: “We are especially proud to start a new collaboration with the SAUDI CUP as Official Partner, Official Timekeeper and Official Watch of the event. This partnership reinforces our long-lasting passion for horse racing, which dates back more than 140 years. We are looking forward to being part of the first edition of this thrilling sports event.”%break%Adel A Almazroa, General Manager of the Equestrian Club of Riyadh commented: “Longines’ commitment to international horseracing is well known and we are very proud to have such a prestigious company join the SAUDI CUP as partner. “   The inaugural two-day SAUDI CUP race meeting takes place at King Abdulaziz Racecourse, Riyadh on Friday February 28 for the Kingdom Day jockeys’ championship and Saturday February 29 2020 for the SAUDI CUP day and will feature 16 races with total prize-money of more than USD$30 million.