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  • March 09, 2020

    Commonwealth Games

    Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed

    The Commonwealth Games Federation (CGF) have signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.   The agreement represents the first ever multi-Commonwealth Games partnership in the history with Longines receiving exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”. Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.   An additional aspect of the partnership means that Longines is also named as ‘Presenting Partner’ of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.   The announcement comes on Commonwealth Day today (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock in Birmingham’s Centenary Square. The striking clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27 July 2022.     The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations, where for the 11 days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.   CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”   “This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”   “It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.” %break%Longines Vice President Marketing, Matthieu Baumgartner commented: “On this special day, Longines is very excited to announce its participation in the XXII Commonwealth Games, considered as one of the world’s most important sporting event.”   “With 870 days to go until the start of this great event, our brand is delighted to reveal a historic multi-Commonwealth Games partnership with CGF, covering the 2022, 2026 and 2030 editions.”   “We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the 2014 Glasgow and 2018 Gold Coast Commonwealth Games.”   “Timing is crucial when it comes to winning a gold, silver or bronze medal. In this regard, Longines is looking forward to providing its timekeeping expertise in various disciplines, including Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis, the sports we are partnering with during the Commonwealth Games.”   “Our brand has a long history of innovation and precision in sports timekeeping, dating back to the late 19th century already. For the three next Commonwealth Games, starting with Birmingham 2022, Longines is perpetuating this history, together with athletes and sports fans from all over the world.”   Ian Reid, CEO of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022. “   “The clock will become a key attraction and focal point for the city and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”

  • March 07, 2020

    Jumping

    Longines Global Champions Tour of Doha

    The new edition of the Longines Global Champions Tour promises to offer a year filled with thrilling sports moments in some of the world’s most beautiful cites. The opening leg of the series gathered the world’s best riders and horses in the magnificent Longines Arena at Al Shaqab in Doha. The Tour will then head to iconic destinations such as Mexico City, Saint-Tropez, Monaco and Prague. For the second edition, the prestigious final event of the season will take place in New York on the majestic Governor Island. The circuit will come to an end in Prague with the Longines Global Champions Tour Super Grand Prix, which brings together the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the series, the Swiss watch brand Longines was proud to time the stunning victory of Daniel Deusser (Germany) riding Killer Queen VDM in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha held on Saturday. The German rider finished ahead of Nicola Philippaerts on Katanga v.h Dingeshof and Jérôme Guery on Quel Homme de Hus, who secured second and third place respectively. Longines International Sponsorship & Events Manager – Equestrian Sports Yanick Rossier presented Daniel Deusser with an elegant Longines timepiece as a reward for his/her great performance. Over the weekend, spectators had the opportunity to discover a model from the Conquest Classic collection as the Official Watch of the event. Elegant and sleek, this creation is both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, these timepieces will delight those masterfully weave together the many facets of their lives.

  • March 30, 2019

    Horse Racing

    Dubai World Cup & Longines Dubai Sheema Classic 2019

    As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, held on 30 March, at the impressive facilities of the Meydan Racecourse. The Swiss watch brand also lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, claimed by Old Persian led by William Buick. Old Persian’s winning owner, trainer and jockey received elegant timepieces from the hands of Matthieu Baumgartner, Vice President Marketing of Longines and Patrick Aoun, Brand Manager of Longines Middle East.   The Dubai World Cup was the perfect opportunity for Longines to highlight a model from the Conquest V.H.P. “Very High Precision” collection, as the Official Watch of the race day. This timepiece, featuring a blue dial, is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.  

  • March 28, 2019

    Jumping

    Longines becomes Title Partner of the Longines Balve Optimum

    Swiss watch brand Longines is delighted to announce its new collaboration with THE LONGINES BALVE OPTIMUM Show Jumping and Dressage competition as Title Partner, Official Watch and Official Timekeeper. Initiated more than 70 years ago, this great sports event will be held in the elegant Castle of Wocklum, located in Balve (Germany), from June 13 to June 16.   This prestigious equestrian rendezvous, built upon tradition yet always looking towards the future, carries a clear vision, highlighted by its Director, Rosalie Freifrau von Landsberg-Velen: “We are incredibly proud and happy to make history in Balve this year. Longines represents a fantastic partner for the newly named LONGINES BALVE OPTIMUM. With our motto “future needs origin” as a foundation, we share various values with Longines, such as tradition, precision, motivation, know-how, top performance, elegance, love of equestrian sport and horses, high quality and idealism. The LONGINES BALVE OPTIMUM aims to become a name that will shine far beyond regional borders, combining our Sauerland down-to-earth character with the internationally recognized Longines brand. A great partnership that promises a great event." %break%Longines Marketing Vice President, Matthieu Baumgartner comments: "We are especially proud to announce that, from this point forward, Longines will associate its name with the LONGINES BALVE OPTIMUM. This new partnership reinforces our long-lasting passion for the equestrian universe, which dates back one century and half. More particularly, we, at Longines, attach a great importance to support events that are aligned with our core values of tradition, elegance and performance, which are perfectly embodied by the LONGINES BALVE OPTIMUM. We are looking forward to taking part in this exciting sports event, which strengthens Longines’ ties with Germany: a country in which our brand is present since its earliest moments, in the 1830s.” Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.

  • March 23, 2019

    Horse Racing

    Stunning victory of Kiamichi at the 63rd run of the Longines Golden Slipper

    On Saturday 23 March, the Swiss watch brand Longines celebrated its sixth year as the Title Partner, Official Timekeeper and Official Watch of the Longines Golden Slipper, also known as the `Jewel in the Crown´ of the Rosehill Carnival. On this occasion, Longines was proud to have timed the victory of Victorian jockey Damian Lane riding Kiamichi, who took out the coveted title in the richest two-year-old race. In front of an ecstatic crowd at the Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Longines representative. Longines Golden Slipper Carnival ambassadors, The Rubens frontman, Sam Margin and his international model wife Rosie Tupper, attended the race day and judged the Longines Prize for Elegance, selecting the most elegant female racegoer of the day. They presented the winner a beautiful Longines timepiece, echoing the elegance of this event and her highly distinguished outfit. The Longines Golden Slipper was the perfect occasion for the brand to highlight the Official Watch of the event, a model from the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, the automatic timepieces of this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

  • March 17, 2019

    Alpine Skiing

    The 2019 Longines Rising Ski Stars prizes awarded to Meta Hrovat and Clément Noël

    In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël. Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz. This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

  • March 10, 2019

    Horse Racing

    Longines Gran Premio Latinoamericano 2019

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.

  • March 03, 2019

    Jumping

    Longines Global Champions Tour of Doha 2019

    The 2019 edition will see a formidable line up of 20 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Indeed, three new breathtaking destinations join the circuit this year: Stockholm, Montreal and New York, making a significant footprint spanning The Americas, Europe, Asia and the Middle East. For the first time, the opening leg of the series was staged in Doha in the magnificent AL SHAQAB Equestrian Centre. The Tour will then head to iconic destinations such as Mexico City, Shanghai, Monaco, Paris and Rome. The prestigious final event of the season will take in New York on Governors Island. Last but not least, the circuit will conclude with the Longines Global Champions Tour Super Grand Prix in Prague, which gathers the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was delighted to witness the victory of Julien Epaillard (FRA) on Usual Suspect d’Auge in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha. This victory handed him the first golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the next legs. Ben Maher (GBR) on Explosion W and Nicola Philippaerts (BEL) on H&M Chilli Willi secured second and third place respectively. Over the weekend, spectators had the opportunity to discover the Conquest V.H.P. “Very High Precision” Chronograph model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.

  • March 30, 2018

    Horse Racing

    Longines receives an Appreciation Award in honor of its partnership with the Dubai World Cup

    Longines, represented by its Vice President and Head of International Marketing Juan-Carlos Capelli, was presented yesterday evening with an Appreciation Award from the hands of HH Sheikh Mohammed bin Rashid Al Maktoum and his son HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. This award celebrates the brand’s partnership with the Dubai World Cup to be held on March 31, 2018 at the Meydan Racetrack. As the Official Partner and Timekeeper of the event, Longines is also the Presenting Partner of the Longines Dubai Sheema Classic, the most important turf race of the day.

  • March 29, 2018

    Jumping

    Culmination of an exciting 2017-2018 Longines FEI World CupTM Jumping season in Paris

    The 2018 Longines FEI World Cup™ Jumping Final will take place at the AccorHotels Arena in Paris with Longines as its proud Title Partner, Official Timekeeper and Watch. This much-awaited competition will start on Thursday 12 April 2018 with Round I, followed by Round II on the next day and the Final on Sunday. The participants of this major event have been accumulating the qualifying points during the regional leagues, notably the Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League. The Swiss watchmaking brand is looking forward to crowning the new World Champion and to present him, along with the second and third, an elegant Longines timepiece.   In addition, the winged hourglass brand is delighted to be the Official Timekeeper of the competitions of the FEI World Cup™ Dressage Final. The three best riders of the final of this elegant discipline will be granted a Longines watch.   The 2018 edition of the Finals in Paris will be the perfect occasion for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, the Conquest V.H.P. positioned itself as the standard-bearer of extreme precision.   For this event, Longines is delighted to be associated with GL Events and the FEI, two institutions that share its passion for equestrian sport. The three collaborate notably in the context of Equita Lyon, an event of which Longines is the Official Partner, Timekeeper and Watch since 2013.%break%The Longines FEI World’s Best Jumping Horse and Rider Awards   On Wednesday 11 April, Longines and the FEI will proudly distinguish for the first time the top jumping horse and rider of the year by presenting 2017 Longines FEI World’s Best Jumping Horse and Rider Awards, during a ceremony held at the iconic Mairie de Paris. This celebration night will also include the Longines FEI World Cup™ Jumping Final and the FEI World Cup™ Dressage’s draws.   Longines and the FEI   As part of Longines’ Top partnership with the FEI, the winged hourglass brand is lending its name to the FEI world ranking for riders: the Longines Rankings. The brand is the Title Partner of the three indoor series (Longines FEI World Cup™ Jumping Western European League, the Longines FEI World Cup™ Jumping North American League and the Longines FEI World Cup™ Jumping China League) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and the Final of the Longines FEI Jumping Nations CupTM.