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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • April 29, 2017

    Jumping

    The Asian leg of the Longines Global Champions Tour was won by Lorenzo de Luca in presence of Aaron Kwok

    The third leg of the Longines Global Champions Tour gathered some of the world’s best riders and horses in Shanghai, in front of the impressive 63-meter high China Art Palace, this weekend. As the Title Partner and Official Timekeeper of the whole circuit, Longines is proud to have presented its Chinese stage. On Saturday 29 April, Lorenzo de Luca on Ensor de Litrange LXII won the highlight of the event, the Longines Global Champions Tour Grand Prix of Shanghai. The Italian rider was awarded an elegant Longines watch, from the hands of Walter von Känel, President of Longines, for his performance. The Longines Global Champions Tour of Shanghai was attended by Longines Ambassador of Elegance Aaron Kwok. The dancer, singer and actor witnessed the competitions on Saturday. Longines also presented the Official Watch of the event, a model of The Longines Master Collection. As a traditional watchmaking company, the brand has been producing exceptional timepieces since the very beginning and The Longines Master Collection is the perfect illustration of this corporate ethos. This emblematic man chronograph features a refined silvered stamped barleycorn dial with a moonphase display. The transparent case back of its stainless steel case reveals the self-winding mechanical movement.

  • April 29, 2017

    Jumping

    Longines FEI World Cup China League - 1st Leg - Beijing

    Chinese rider Rima Da aboard Z Wellie clinched the first of the three Longines FEI World CupTM Jumping China League legs on Monday 1st May 2017. Country fellows Ruiji Liang on T Heike and Tongyan Liu on Ku Bu Qi finished second and third. The event, of which Longines is the Title Partner, the Official Timekeeper and Watch, was held in the grand Chaoyang Park, the largest park in Beijing, and organized by the China National Sports International.

  • April 26, 2017

    Horse Racing

    Longines presented its exclusive offer in sports timing services including a brand new application

    Longines presented its whole innovative range of timekeeping services in Hoppegarten racecourse in Berlin (Germany) and launched the new second screen application. The Swiss watch brand has been committed to equestrian sports since 1878, when it produced a chronograph engraved with a jockey and his mount, allowing its user to time to the second. Since then, the brand has been more and more involved in equestrian sports, establishing partnerships with horse racing events and race courses around the world. In the same time, Longines has been developing its timekeeping services to provide more and more accuracy.   In line with its historical passion for horses and long term expertise in timekeeping, Longines is proud to propose a whole range of timekeeping and tracking services, notably in the field of horse racing. The Swiss watch brand is the only one able to provide a complete offer of ultra-precise timekeeping, including the latest generation photo-finish system, the game-changing Longines Positioning System as well as the Longines GNSS and the new application for smartphones and tablets.     The Longines Positioning System   Used for the first time in Europe, in Berlin at Hoppegarten Racecourse, last summer, the Longines Positioning System provides instant data on the exact position of horses during a race, their ranking, the distance between horses and their speed. This pioneering development in thoroughbred racing is the most precise horse racing tracking system in the world with accuracy down to 5 centimeters and up to 1000 measurements per second.   Providing data in real time, the Longines Positioning System improves the experience for racing spectators and TV viewers as well as the International Federation of Horseracing Authorities, national federations, hippodromes, owners, trainers, jockeys, and all horse racing enthusiasts. %break% A lighter technology using GPS satellites instead of LPS beacons is also available. It is called Longines GNSS.     A live experience of the races on your screen   During the demonstration day, Longines also unveiled the innovative second screen application. It provides a live experience of horse races and real-time accuracy, as it produces detailed statistics about horses, such as average speed or intermediate time to smartphone and tablet users. This new application also allows the users to see the races on replay, providing additional data, essential to a younger audience, used to receive information anytime and anywhere.     The new Conquest V.H.P.   Thanks to its involvement in sports timekeeping, Longines has been a pioneer in Quartz technology, which has always been inspiring watchmakers to make new innovative watches.   Today, the Swiss watch brand presents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. The Conquest V.H.P is equipped with an exclusive Longines movement. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • April 26, 2017

    Jumping

    FEI Nations Cup - Division 1 - Longines Spring Classic of Flanders Jumping Lummen

    Once again, the FEI Nations Cup™ Jumping presented by Longines Europe Division 1 league opened in Lummen, Belgium, home of the 2015 champions. 5 teams competed for points towards the FEI Nations Cup™ Jumping Final 2017. This first leg out of 8 qualifying in Europe Division 1 was won by team Germany, represented by Andre Thieme on Conthendrix, Maurice Tebbel on Chaccos' Son, Holger Wulschner on BSC Skipper and Mario Stevens on Baloubet. On Sunday, Steve Guerdat (SUI) on Hannah dominated the Longines Grand Prix and received an elegant Longines watch for his victory. As the Official Watch of the 2017 Longines Spring Classic of Flanders edition, Longines presented a lady model of the Longines Equestrian Collection, inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. Further to its long-term partnership with the FEI, including being its Top Partner, Longines is the Official Partner, the Official Timekeeper and the Official Watch of the FEI Nations Cup™ Jumping presented by Longines. Longines’ passion for equestrian sports as well as its commitment to show jumping dates back to more than a century. Since then, along with show jumping and flat racing, the brand is involved in the disciplines of eventing, endurance, driving and dressage. In all these disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world.

  • April 19, 2017

    Eventing

    Longines to be the Official Timekeeper and Watch of the 2017 FEI European Eventing Championships

    Longines has the pleasure to further extend its commitment to the equestrian discipline of eventing by becoming the Official Timekeeper and Watch of the 2017 FEI European Eventing Championships. The event will take place from 17 to 20 August in Strzegom, located in the south-western part of Poland in Lower Silesia region. The program of these Championships will begin with dressage on Thursday 17 and Friday 18, then carry on with cross country on Saturday 19 and end with show jumping on Sunday 20. Longines will time the 4-day competition as well as present the Official Watch and reward the winning team and individual winner with elegant timepieces. Juan-Carlos Capelli, Vice President and Head of International Marketing, states: “After the 2015 edition in Blair Castle, we are proud to be again associated with the European Championships of eventing. We are an active partner in the equestrian discipline of eventing as we have also been supporting Luhmühlen CCI**** as the Official Timekeeper and Watch for a few years. This involvement is part of our long term partnership with the FEI making us also the Official Partner of major international jumping, endurance, dressage and driving events.” %break%Marcin Konarski, the President of Organizing Committee of FEI European Eventing Championships says: “In eventing every second matters, therefore timekeeping and results recording require high standards of accuracy. We are happy that a world-class brand with a rich tradition of supporting equestrian sports and providing the most prestigious events in the world with precise timekeeping systems has joined our partners.” Marked by more than a hundred years of common history, Longines’ relation to equestrian sports also bases itself on the common values of Elegance, Performance and Tradition. In horseracing, jumping, eventing, endurance, driving and dressage, the brand is an active partner of world top level events and international leading organizations.

  • April 18, 2017

    Corporate

    Win a trip to the Kentucky Derby and discover the elegance of Longines

    To celebrate its partnership with the Kentucky Derby, Longines announces the Kentucky Derby Photo Contest, which offers the opportunity to win a VIP experience at the Kentucky Derby. The contest asks participants to answer the question “What does elegance mean to you?” through a photo. To participate in the contest, users must: Post a picture on social media (Instagram, Facebook or Twitter) representing elegance. Use the tags #myElegance #Longines. Longines has made available a special page for participants to vote for their favorite photo on https://www.longines.com/derby The winner of the contest will we awarded a trip including airfare, lodging, and VIP tickets to the Longines Kentucky Oaks and Kentucky Derby on May 5-6, 2017.%break% Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the American racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today Longines continues this rich tradition as the Official Timekeeper and Watch of the Longines Kentucky Oaks and Kentucky Derby. Every year hundreds of racing fans and fashion enthusiasts alike attend the Kentucky Derby to showcase elegant spring outfits and witness the most exciting two minutes in sports. It is this unique combination of elegance and precision that is embodied in every Longines timepiece; making Longines the perfect watch for fans of timeless elegance, horse racing, and of course, the Kentucky Derby.

  • April 16, 2017

    Jumping

    After Mexico, the 2017 Longines Global Champions Tour stopped in Miami Beach

    Miami Beach hosted this weekend the second leg of the 2017 Longines Global Champions Tour. Longines is glad to be the Title Partner and the Official Timekeeper of all the series. The Swiss watch brand also presented the highlight of the event, The Longines Global Champions Tour Grand Prix of Miami Beach, which saw the victory of Jérome Guery on Grand Cru van de Rozenberg. The French rider was presented with an elegant Longines watch by Charles Villoz, Vice President of Longines. The Longines Global Champions Tour of Miami Beach offered a great opportunity to discover the Official Watch of the event, a model of The Longines Equestrian Collection, a line created as a tribute to the deep bonds our brand has forged with the equestrian world.

  • April 10, 2017

    Other

    Longines to become Title Partner of the Longines FEI European Championships

    The 2017 edition of the Longines FEI European Championships will be held from 21 to 27 August in the city of Gothenburg (Sweden) with events at the Ullevi Stadium, Heden Arena and Slottsskogen City Park. The Swiss watchmaker is associated with this event as the Title Partner, the Official Timekeeper and the Official Watch. Over 300 of Europe’s top equestrian riders and drivers will meet to compete for medals in Jumping, Dressage, Driving and Para-Equestrian Dressage. Competitors and horses from around thirty countries will be involved in the championships.   Juan-Carlos Capelli, Vice President and Head of International Marketing, comments: “We are supporting equestrian sports on a long term basis and are associated with many of its disciplines, such as racing, jumping, endurance, eventing, dressage and driving. Our new partnership with the Longines FEI European Championships as Title Partner corresponds to our further and continuous commitment to these sports. We will serve with great pride as the Official Timekeeper of these 7-day championships and also grant an elegant Longines timepiece to the best athletes in order to celebrate their sports achievement. Finally, the spectators in Gothenburg will get the opportunity to discover the Official Watch, which we are presenting for this major event.”   “We are really proud to be able to present Longines as Title Partner for the event”, says Johan Pagerup, sponsorship manager for the Longines FEI European Championships in Gothenburg 2017. “Longines is an excellent partner and have long experience from world class equestrian sport. They will also be Time keeping partner for the event. With three different venues in the city centre this is an extensive part of our agreement”.   As part of its partnership with the FEI, Longines is lending its name to the FEI world ranking for riders: the Longines Rankings. The brand is the Official Partner of the three indoor series (the Western European, Chinese and North American Leagues) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and the Final of the FEI Nations CupTM Jumping.   Longines’ passion for equestrian sports dates back to more than a century, when the watchmaker produced a chronograph in 1878, which would become three years later the preferred time measuring tool of judges and amateurs at New York’s racetracks. In 1912, the brand partnered for the first time an international jumping event. Since then, it has also been involved in eventing, endurance, driving and dressage. It has been associated with international equestrian institutions, as well as world renowned events, races and competitions, as the Official Partner, Timekeeper and Watch. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world.

  • April 09, 2017

    Jumping

    Longines Global Champions Tour of Mexico

    Mexico City hosted this weekend the first leg of the 2017 Longines Global Champions Tour. Longines is glad to be the Title Partner and the Official Timekeeper of the whole series. The Swiss watch brand also presented the highlight of the event, the Longines Global Champions Tour Grand Prix of Mexico City, which saw the victory of Martin Fuchs on Chaplin. The Swiss rider was presented with an elegant Longines watch by Charles Villoz, Vice President of Longines, to honour his performance. Longines Ambassador of Elegance Andre Agassi attended the Longines Global Champions Tour of Mexico City on Friday afternoon and could see some of the best riders and horses of the world competing in the grassy arena of Campo Marte. Earlier during the day, the legendary American tennis player inaugurated the new Longines Boutique located in the shopping mall Palacio de Hierro. The Latin-American leg of the 2017 Longines Global Champions Tour offered a great opportunity to discover the Official Watch of the event, a model of The Longines Equestrian Collection, a line created as a tribute to the deep bonds the brand has forged with the equestrian world. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the franches-montagnes. After Mexico City, the 2017 Longines Global Champions Tour will stop in Miami Beach next week. The circuit, which includes 15 stages in 15 different cities, will then take place in Shanghai, Madrid, Hamburg or Paris and Roma. Doha will host the last leg in November.

  • April 08, 2017

    Horse Racing

    The Longines Queen Elizabeth Stakes brings the Sydney Carnival to an elegant close

    The Championships, a two-day meeting culminating with the much-anticipated Longines Queen Elizabeth Stakes, attracts some of world top horses, trainers, owners and jockeys and is considered as a highlight in Australia’s sporting and social calendar. As the Title Partner of the event, Longines proudly timed the Longines Queen Elizabeth Stakes, which features the richest weight for age race over 2000m on turf in the world. This Group 1 race was clinched by champion mare Winx and the winning owner, trainer and jockey were presented with an elegant Longines watch. Not only performance was rewarded by the Swiss watch brand, but also elegance, as Longines hosted its famous Longines Prize for Elegance, which crowned the lady representing best the value dear to the winged hourglass brand. The Longines Queen Elizabeth Stakes was the occasion chosen by the Swiss watch brand to officially launch new models from The Longines Master Collection, displaying a sunray blue dial. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist. These elegant timepieces, housing a mechanical self-winding movement, are complimented by a steel bracelet or blue alligator watch strap, all fitted with a folding safety clasp. The Longines Queen Elizabeth Stakes holds a special place in Longines illustrious history in equestrian timekeeping as it was indeed during this race day that the Swiss watch brand launched the latest and game-changing development for timekeeping and tracking technology in thoroughbred racing: the Longines Positioning System (LPS). The innovative LPS inaugurates totally new data-handling dimensions and deepens the understanding of the races. More generally, Longines involvement in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, the watch maker is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world. Finally, the close relations that Longines has with this world also relate to the common values of elegance, tradition and performance.