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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

News

  • June 23, 2020

    Corporate

    The Longines Heritage Classic – Tuxedo

    Longines offers two new models inspired by historical pieces with the typical aesthetics of the regained freedom of the late 1940s. You can easily imagine it on the wrist of partygoers at jazz clubs. They have been nicknamed "Tuxedo" by collectors, the contrast of black and white on their dial reminds us of the suits worn during the elegant and festive evenings of the time.   To respect the spirit of the original models, Longines has chosen here not to add the word "Automatic" on the dials. In keeping with the aim to create timepieces that are as faithful as possible to historical timepieces, there is also no date window on contemporary models, which are presented on semi-matt black leather straps, perfectly in keeping with the spirit of the era. The Longines Heritage Classic – Tuxedo is available in two versions: a 3-hand model and a chronograph model.   The former stands out for the aesthetics of its dial, a typical and very popular design from the 1940s. An opaline silver disc surrounded by a sublime matt black circle of thin baton hands covered with Super-LumiNova®. The small seconds counter, located at 6 o'clock, is off-centre: this detail contributes to the charm of this 38.50 mm-diameter timepiece housing the exclusive L893.5 movement with its silicon balance spring, a guarantee of quality and precision.   The chronograph version displays matt black, opaline and midnight blue, colours as elegant as they are refined. Several zones feature on its dial, and a tachymetric scale - quite rare for a Longines watch - also enriches its circumference, just like on the original model. The Longines Heritage Classic Chronograph - Tuxedo houses in its 40.00 mm-diameter case a movement (calibre L895.5) developed exclusively for Longines Heritage timepieces. It is also equipped with a silicon balance spring.   With its two new models in contrasting black and white, The Longines Heritage Classic - Tuxedo brings us back to a colourful era that brought back parties!  

  • June 19, 2020

    Jumping

    It’s Horse o’clock with Longines !

    Longines and its long-term Partner the FEI have launched a digital quiz linking equestrian personalities with the brand’s iconic collections. Are you a graceful gelding or a majestic mare? Take our quiz to pick your equestrian personality and the perfect Longines watch to match! Are you elegant and refined like La Grande Classique de Longines? Dynamic and chic like the Conquest Classic? Is classy or easy-going the way others would define you? Then maybe The Longines Master Collection or the Conquest V.H.P. would be your perfect match! Be ready, it’s Horse o’clock ! Take the quiz today: https://horse-o-clock.fei.org/

  • June 18, 2020

    Corporate

    Longines celebrates Shanghai New World Boutique reopening with Ambassador of Elegance Zhao Liying

    On Thursday, June 18th, Longines celebrated the reopening of its Shanghai New World Boutique with the presence of its Ambassador of Elegance, the Chinese actress Zhao Liying.      Located in the Shanghai New World department store, the renewed Longines Boutique spreads across 73 square meters and displays a large selection of timepieces, including the most iconic watches of the brand as well as its latest models.   On that occasion, the watchmaker and its Ambassador also unveiled an exhibition on the new Longines DolceVita collection, held next to the brand’s Boutique. Characterised by its rectangular case, the Longines DolceVita collection has grown over the years without ever losing its identity, inspired by the Italian sweet life. Zhao Liying took this opportunity to share her thoughts about the line: “I really love the interchangeable coloured straps, it allows to personalise your watch to suit different occasions or styles. The Longines DolceVita watches perfectly translate the elegance of each woman.”   The Longines Boutique is located at Shanghai New World Store, 1F No. 2-68 W. Nanjing Rd. Shanghai. Also held at the Shanghai New World Department Store, the Longines DolceVita exhibition is taking place from June 16-28.

  • June 10, 2020

    Corporate

    Elegant and timeless, the Flagship Heritage dares to go black

    Launched in 1957, the Flagship collection was one of the first lines to be named by Longines. The flagship flies the flag of the commander-in-chief of the fleet. With this resolutely conquering name, the collection would go on to become a crown jewel for the winged hourglass brand from the 1950s onwards. Initially intended for men, these watches also enjoyed great success with female customers.   Today, Longines revisits this timeless, unisex design by drawing inspiration from a rare model with a black dial from 1957, which is particularly prized by collectors. Combining technical expertise and elegance, the new all-black Flagship Heritage will appeal to all vintage watch enthusiasts.   This timepiece is equipped with a self-winding mechanical movement (L615) and includes a stainless steel case with a diameter of 38.50 mm. A characteristic feature of the collection, the case also features bevelled, inward-pointing horns, which gives the piece a refined and stylish silhouette.   Faithful to the design of the original watch, this model unveils a black lacquered domed dial with a polished finish, accentuated by applied indexes in the shape of faceted trapezoids. Located at 6 o’clock, the date is indicated by an off-centre small seconds counter and the “Flagship” inscription, both emblematic of the watchmaking aesthetics of the 1950s. The dolphin-shaped hands enhance this understated composition, encased in an anti-reflective sapphire crystal. An emblem of the collection, a golden caravel decorated with blue enamel is engraved on the screw-down case back. The model is presented on a black leather strap decorated with fine beige stitching and equipped with a pin buckle.   This new variation completes the Flagship Heritage line, which until now consisted of a steel version with a cream dial, as well as a limited series launched for the collection’s 60th anniversary, celebrated in partnership with the brand’s Ambassador Kate Winslet.

  • June 03, 2020

    Corporate

    Longines Spirit

    Longines watches and devices, thanks to their reliability, accuracy, robustness and original technology, have contributed to the success of numerous pioneering exploits. They have accompanied explorers on their journeys to the last unknown lands, defied extreme weather, navigated wild oceans and played a part in opening up new air routes and establishing aviation records. Numerous explorers and aviators have placed their trust in and even entrusted their lives to Longines. The brand has equipped a host of adventurers with their precision tool watches: Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes are foremost among those who benefited from its expertise as they conquered air, land and sea.   The Longines Spirit collection brings this rich heritage back to life. Linking history with innovation, the new models take traditional features from pilot’s watches and combine them with contemporary lines and codes. The oversized crown, the flange, the pronounced step around the crystal, the font of the dial, the diamond shape indexes and the large, luminous “baton” hands are all elements drawn from the days of pioneering aviation. Reworked and updated, they blend harmoniously with the overall contemporary design. In addition, great care has been taken with the various finishes on the details, whether brushed, matt, polished or in relief.   The Longines Spirit’s elegance is equalled only by its state-of-the-art technology. Longines has fitted this range exclusively with self-winding movements (L888.4 and L688.4) with silicon hairsprings to guarantee extreme accuracy and increased longevity. The calibres, with a power reserve of 64 and 60 hours respectively, are chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The advanced technology of this new collection is also complemented by the domed sapphire glass with multi-layered anti-reflective coating on both sides, screw in crown, and engraved case back secured with six screws.

  • June 29, 2019

    Jumping

    Longines Global Champions Tour of Monaco 2019

    Longines was delighted to be back in the Longines Global Champions Tour of Monaco, which gathered this weekend the world’s finest riders and horses in the mind-blowing setting of the Port d’Hercule. As the Title Partner and Official Timekeeper of the series, the Swiss watch brand is proud to have timed the victory of Maikel van der Vleuten on Beauville Z in one of the weekend’s highlight trials, the Longines Global Champions Tour Grand Prix du Prince de Monaco. Longines Vice President Sales, Mr. Charles Villoz, presented the Dutch rider with an elegant Longines timepiece as a reward for his performance.  This victory handed him the tenth golden ticket to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. On Friday evening, Inigo Lopez de la Osa Franco and Laura Kraut earned first place at the Longines Pro-Am Cup, supported by Charlotte Casiraghi as the Patron of this competition. This trial allows an amateur and professional rider to compete together for the coveted title, with a focus on speed and agility. Longines participated in this competition with a team made up of Longines Ambassador of Elegance Jane Richard Philips and Julia Tops, Jan Tops’ daughter. The spectators present at this equestrian event had the opportunity to discover the Official Watch, a model from the iconic HydroConquest collection. This line combines classic elegance and watchmaking excellence, both distinguishing hallmarks of the winged hourglass brand. Drawing inspiration from the fascinating world of water sports, the pieces from this collection display a bezel enhanced by a ceramic coloured insert, which matches the colour of the dial and brings them a modernized design and sporty silhouette.

  • June 23, 2019

    Jumping

    Longines Global Champions Tour of Cascais-Estoril

    The ninth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, ended this Saturday in Cascais. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Cascais, was marked by the victory of Martin Fuchs on Chaplin. Longines was delighted to grant him an elegant timepiece as a reward for his great achievement.   This weekend of intense competition was the perfect occasion for Longines to present the Official Watch of the event, a model of the iconic HydroConquest collection, which combines technical excellence and traditional excellence, both distinguished hallmarks of the brand. This timepiece features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling.

  • June 19, 2019

    Horse Racing

    Royal Ascot 2019

    This week, the Ascot racecourse (UK) hosts one of the world’s most anticipated sports event of the year: the Royal Meeting. The Swiss watch brand Longines is honoured to take part in this prestigious horse racing rendezvous as its Official Partner, Official Timekeeper and Official Watch.   On Wednesday, 19 June, Longines had the pleasure to invite its Ambassador of Elegance Chi Ling Lin to experience the Royal Meeting’s unique atmosphere. Following the remarkable victory of Dashing Willoughby in the Queen’s Vase race, the acclaimed Asian actress, together with Longines Vice President Richard Strohmeier, presented elegant timepieces to the winning owners (Mick and Janice Mariscotti), trainer (Andrew Balding), jockey (Oisin Murphy), and groom (Angela Cheshire). Later on that day, the owner (Sir Evelyn and Lady Lynn De Rothschild), the trainer’s representative, the jockey (Frankie Dettori) and the groom (Corrado Morale) of Crystal Ocean, the winning horse of the Prince of Wales’ Stakes, also received elegant Longines watches from the hands of Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall.   In line with the refinement of the Royal Meeting, Longines is proud to highlight the Official Watch of Royal Ascot, a steel and gold model from the Record collection. Combining classic elegance with watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).   Longines and the Equestrian Universe   Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.  Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes flat racing as well as show-jumping, dressage, driving and eventing competitions. Longines chose to support equestrian sports as a perfect illustration of its core values: tradition, elegance and performance.

  • June 15, 2019

    Jumping

    Longines Global Champions Tour of Stockholm

    The eighth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, was rounded off this Saturday in Stockholm with the remarkable home win of Peder Fredricson on H&M All In in the weekend’s highlight competition, namely the Longines Global Champions Tour Grand Prix of Stockholm. Therefore, Longines was delighted to grant him an elegant timepiece as a reward for his great performance.   This weekend of intense competition was the perfect occasion for Longines to present the Official Watch of the event, a model of the iconic HydroConquest collection, which combines technical excellence and traditional excellence, both distinguished hallmarks of the brand. This timepiece features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling.

  • June 16, 2019

    Horse Racing

    Prix de Diane Longines 2019

    The much-awaited Prix de Diane Longines, of which Longines was the Title Partner for the 9th consecutive year, saw the incredible victory of Channel and Pierre-Charles Boudot (FR) in the world’s biggest race for fillies. The Swiss watchmaking brand was delighted to present the owner, trainer and jockey of Channel with elegant timepieces from the hands of its Ambassador of Elegance Simon Baker. The acclaimed Australian actor joined the Longines Family in 2012 and was introduced as a new Longines Ambassador of Elegance during that year’s edition of the Prix de Diane Longines. With no fewer than nine races to rhythm this prestigious and glamorous event, the Prix de Diane Longines offered great sports emotions for the delight of all equestrian lovers in attendance. As the Official Timekeeper of the event, Longines was particularly proud to be part of the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines. The former is open to young jockey from riding schools across the world, while the latter showcases the female riders from the FEGENTRI (International Federation of Gentlemen and Lady Riders). French jockey Thomas Trullier riding Espionne set themselves apart in the Prix Longines Future Racing Stars and Tereza Grbavcicova (CZE) and her mount Bubble Brook crossed the finishing line first in the Prix de La Reine Marie-Amélie Longines. The brand had thus the great honor of granting both winners with an elegant Longines watch as well as a school bursary to the youngest winner. On the occasion of the 170th edition of this equestrian rendezvous of elegance, the sumptuous Chantilly racecourse was adorned with colourful motifs of racing silks for the greatest pleasure of the elegantly dressed spectators. Together with its Partner France Galop, Longines organized the “Mademoiselle Diane by Longines” award, celebrating the most elegant lady at the racecourse. This year, Abigail Lopez-Cruz was selected by the jury as the winner and had the honour to receive an elegant timepiece belonging to the Record collection from the hands of Simon Baker. The Record collection – the Official Watch of the 2019 edition The Prix de Diane Longines was also the occasion for the brand to present a stainless steel and rose gold model of its Record collection as the Official Watch of the event. Combining classic elegance and watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). Besides, this collection was celebrated in grand style on Saturday evening, during a special event held in the gardens of the sumptuous Château de Chantilly in the presence of Longines Ambassadors of Elegance and Hollywood stars Kate Winslet and Simon Baker. For this unique and exclusive event, Longines highlighted – on the wrists of its Ambassadors – a stainless steel and rose gold pair watch from the Record collection, which is perfectly in line with the philosophy of the brand to give its female and male customers a wide range of variations in all of its collections, enabling them to find the perfect fit for their taste and personality.