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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • July 21, 2020

    Corporate

    Back to basics for The Longines Avigation Watch Type A-7 1935

    The Longines Avigation Watch Type A-7 1935 pays homage to aviation's finest hours. Longines has been associated with the aeronautical universe and its pioneers since the beginning of the 20th century. For this new timepiece, the brand takes inspiration from a model ordered by the U.S. Air Force in 1935. In order to be designated "Type A-7” by the US Army so that it could be worn by its pilots, the watch had to meet extremely rigorous specifications in terms of aesthetics, durability and precision.   Faithful to the original model, the new variation of The Longines Avigation Watch Type A-7 1935 sets itself apart with its black dial shifted 40° to the right. The particular orientation of the dial allowed pilots to read the indices without having to release the plane's control yoke.   To facilitate the handling of the watch in the air – even when wearing gloves – the fluted crown located at 12 o’clock enabled control of the different chronograph functions: power, stop, and reset, by simply pressing the single push-piece. Today, The Longines Avigation Watch Type A-7 1935 adopts this unique design.   Its stainless steel case with a diameter of 41.00 mm houses a column-wheel chronograph movement (L788.2) exclusively developed for Longines.   Adopting the specifications of the historic model, the matt black dial adorned with large Arabic numerals and a “train track” chapter ring, ensures optimal readability. This understated composition is decorated with elegant "cathedral"-type hands covered with Super-LumiNova®.   Mounted on a brown leather strap, this new model of The Longines Avigation Watch Type A-7 1935 complements a white lacquered dial version launched in 2016.

  • July 08, 2020

    Jumping

    The young Swiss prodigy of show jumping Bryan Balsiger joins the Longines Family

    The Swiss watchmaking brand Longines is proud to announce that the young prodigy of show jumping Bryan Balsiger joins the Longines Family as a Friend of the Brand.   Born into a family of riders who runs an equestrian centre in Corcelles, Switzerland where he grew up, horse riding seemed an obvious choice for Bryan who took up the reins for the first time when he was just 5 years old. Having discovered a real source of inspiration from his family, today alongside his father who is also his trainer, Bryan is developing his career.   At the young age of 23, the talented rider already has an impressive track record of victories. After becoming the European Young Riders champion in 2017 in Samorin, Slovakia, he made his debut in the Elite category in 2018 and claimed victory at the Swiss Championship in Humlikon. He then joined the Swiss team the same year and took part in the Final of the Longines FEI Jumping Nations CupTM in Barcelona. The following year with the same team he won one of the qualifying stages of this competition in La Baule before achieving a memorable victory on Clouzot de Lassus at the Longines FEI Jumping World Cup™ in Oslo. These excellent results also allowed him to enter the Top 100 best riders of the Longines Rankings and qualify for prestigious Final of the Longines FEI Jumping World Cup™ in Las Vegas, which unfortunately was unable to take place this spring.    Bryan Balsiger comments: “I’m really proud to join the Longines Family. I am honoured to be associated with this brand, which is a major player in equestrian sports and an emblematic company in the region where I grew up. I’ll make sure to proudly represent Longines with its values of performance and precision that are essential to my life as an athlete.”      Longines and equestrian sports   The winged hourglass brand’s passion for the equestrian world dates back to 1869 with the release of its first pocket watch to feature a horse head. In 1912, the brand became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the first Fédération Equestre Internationale’s (FEI) Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, eventing and horse-racing events.    

  • July 06, 2020

    Horse Racing

    Fancy Blue is the new queen of the Prix de Diane Longines

    The 171st edition of the Prix de Diane Longines held at the idyllic Chantilly racecourse on July 5th 2020, saw the triumph of Fancy Blue ridden by Pierre-Charles Boudot. The French jockey claimed victory for the second consecutive year as he already took first place in 2019 with Channel. Second place was taken by Alpine Star and Stéphane Pasquier followed by Peaceful ridden by James Anthony Heffernan. The three winning fillies have one thing in common, all three are trained in Ireland. As the Title Partner and Official Timekeeper of the event, Longines was proud to celebrate Fancy Blue’s performance by granting her owners, trainer and jockey with elegant timepieces. The Official Watch of the 2020 Prix de Diane Longines This edition of the Prix de Diane Longines was also an occasion for the brand to highlight the Longines DolceVita collection. Since its creation in 1997, this line has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite. Inspired by a model from the 1920s and characterized by its rectangular case, this collection has grown over the years without ever losing its identity.

  • July 28, 2019

    Jumping

    Longines Global Champions Tour of Berlin 2019

    The thirteenth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, ended this Sunday in Berlin. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Berlin, was marked by the incredible victory of Dani G. Waldman on Lizziemary. Longines was delighted to grant her an elegant timepiece as a reward for her great achievement. As Dani G. Waldman already qualified for the Longines Global Champions Tour Super Grand Prix in November, the golden ticket went to a delighted Ludger Beerbaum (GER) who finished second at this competition. This weekend of intense competition was the perfect occasion for Longines to present the Official Watch of the event, the Conquest V.H.P. “very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This timepiece is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field.

  • July 28, 2019

    Jumping

    Longines FEI Jumping Nations Cup of Great Britain The Longines Royal International Horse Show

    On Friday 26 of July 2019, Team Sweden, composed of Fredrik Jonsson on Cold Play, Angelie Essen on Luikan Q, Peder Fredricson on Zacramento and Rolf-Goran Bengtsson on Oak Grove’s Carlyle, earned first place at the FEI Jumping Nations Cup™ of Great Britain in Hickstead during the Longines Royal International Horse Show. Team Ireland followed ahead of the Italian representatives. During this world-class equestrian event, Longines was also proud to present another highlight of the weekend, the Longines BHS King George V Gold Cup, which took place on Sunday 28 of July and saw the victory of David Will (GER) on Never Walk Alone. The podium was completed by Swedish rider Peder Fredricson on Zacramento and compatriot Fredrik Jonsson on Cold Play. As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping Nations Cup™ series, the Swiss watchmaking brand was proud to reward the winners of the two competitions with elegant Longines timepieces. In addition, the Swiss watchmaking brand was delighted to present the Official Watch of the event, a model from the Record collection, which combines classic elegance and excellence. Each piece in this line houses a movement including a single-crystal silicon balance with unique properties and is certified as “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • July 28, 2019

    Jumping

    Longines FEI Jumping Nations Cup of Athens - Division 2 Qualifier

    For the very first time, the Longines FEI Jumping Nations CupTM Division 2 Final took place in Greece during the 2019 Athens Equestrian Festival held at the Markopoulo Olympic Equestrian Center. The highlight competition of the weekend, the Longines FEI Jumping Nations CupTM of Greece, was captured by Team Norway composed of Victoria Gulliksen on Papa Roach, Hege C Tidemandsen on Carvis, Johan-Sebastian Gulliksen on Exit of Ice Z and Geir Gulliksen on Gin Chin Van Het Lindenhof. The podium was completed by Team Portugal and Team Poland. Team Norway and Team Portugal thus seized the chance to qualify themselves for the much-awaited Final, which will take place from 3-6 October 2019 at the Real Club de Polo de Barcelona. In addition, the great winners will compete in the Europe Division 1 for the next season.   On Friday 26 July, Longines was associated with another key competition, the Longines Grand Prix of Athens, claimed by Rodrigo Giesteira Almeida (PT) on Kafka V. Heffinck. Wojciech Wojcianiec (POL) and Chintablue arrived second ahead of Geir Gulliksen (NOR) on Gin Chin Van Het Lindenhof. The Swiss watchmaking brand was delighted to grant the winners of both trials with elegant Longines timepieces as a reward for their great performances.

  • July 27, 2019

    Horse Racing

    King George Day, The Longines Handicap Stakes 2019

    On Saturday, July 27, during the King George Day, Longines was proud to celebrate Redarna’s victory in the Longines Handicap Stakes for Lady Riders at Ascot racetrack, of which the Swiss watch brand is the Official Partner and Timekeeper. The winning jockey, Emma Sayer, as well as owner, trainer and lad were presented with elegant timepieces from the hands of Longines’ representatives. Earlier that day, Longines was thrilled to time the win of Enable and his jockey Frankie Dettori at the King George VI and Queen Elizabeth QIPCO Stakes. On that occasion, Longines was also proud to highlight the Official Watch of King George Day, a steel and gold model from the Record collection. Combining classic elegance with watchmaking excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • July 24, 2019

    Corporate

    Longines inaugurates its new boutique in VR Chennai with its Ambassador of Elegance Aishwarya Rai Bachchan

    On July 24, 2019, Longines celebrated in Chennai (India) the opening of its new boutique at VR Chennai, in the presence of its Ambassador or Elegance Aishwarya Rai Bachchan. Spanning over 350 square feet, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.   Speaking on this occasion, Aishwarya said: “I have been a part of the Longines’ family for two decades now and I have only seen it grow from one milestone to another. Today, I am very happy and proud to inaugurate this new Longines boutique in Chennai, a city close to my heart.”   On this occasion, Aishwarya was presented with a timepiece from the new HydroConquest collection.  Combining watchmaking excellence and traditional elegance, both hallmarks of the winged hourglass brand, this line features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. These new, refined models derive their inspiration from the fascinating world of aquatic sports.

  • July 21, 2019

    Jumping

    Longines CSI 5* Ascona 2019

    After a breathtaking competition, Jos Verlooy (BEL) won the Gran Premio Longines di Ascona with Caracas. He was followed by Robert Whitaker (GBR) with Catwalk IV on the second and Elian Baumann (SUI) with Campari Z on the third place. The winner received an elegant Longines watch.   As the only five-star jumping competition in Italian-speaking Switzerland, the Longines CSI Ascona took place this year again on a very special site: the former Ascona airport. The Swiss watch brand was proud to support the Longines CSI Ascona for its 27th edition as Title Partner and Official Timekeeper.   The Official Watch of this year’s Longines CSI Ascona is a model from the collection HydroConquest. Its bezel is enhanced with a blue ceramic insert, which matches the colour of the dial, adding a touch of brilliance and modern styling. Scratch-resistant, it ties together the fully modernized design and sporty silhouette of this collection. This timepiece combines technical excellence and traditional elegance, two of the brand's greatest values.   The collaboration between Longines and the Longines CSI Ascona reinforces the brand’s traditional commitment in equestrian sports and makes Longines a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • July 14, 2019

    Jumping

    Jumping Longines Crans-Montana 2019

    It was one of the highlights of this year’s Jumping Longines of Crans-Montana: The prestigious Grand Prix Longines was won by Piergiorgio Bucci (ITA) on Cochello. He was followed by Hans-Dieter Deher (GER) on Berlinda on the second and Riccardo Pisani (ITA) on Cristo on the third place. The winner received an elegant Longines watch from Charles Villoz, Longines Vice President Sales.   This year again, excellent riders have been gathering in Crans-Montana to compete in various exciting show-jumping competitions. The Swiss watch brand is proud to support the Jumping Longines of Crans-Montana as Official Partner and Timekeeper for the fourth consecutive year.   The Official Watch of this year’s Jumping Longines Crans-Montana is an model from the collection HydroConquest. Its bezel is enhanced with a blue ceramic insert, which matches the colour of the dial, adding a touch of brilliance and modern styling. Scratch-resistant, it ties together the fully modernized design and sporty silhouette of this collection. This timepiece combines technical excellence and traditional elegance, two of the brand's greatest values.   The collaboration between Longines and the Jumping Longines Crans-Montana reinforces the brand’s traditional commitment in equestrian sports and makes Longines a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.