August 28, 2021
The Final of the Swiss Jumping Championship Elite was held on August 28 in Humlikon in the context of the LerchPartner.ch CSI Humlikon of which the Swiss watchbrand Longines is the Official Watch. Climax of the Longines Championship Series, the Final gathered Switzerland's best riders. Dominik Fuhrer on Ghost II jumped to victory ahead of Pius Schwizer on Karel VDB, second and Alain Jufer on Dante MM, third. Dominik Fuhrer was presented an elegant Longines timepiece from Florie Maugeon, Marketing Manager Switzerland. In 2019, the Swiss watchmaking brand based In St. Imier became the Main Partner of the Swiss Equestrian Federation and its discipline of Show Jumping, thus enhancing Longines' commitment to equestrian sports on a national level. As part of this agreement, the Swiss watchmaking brand lends its name to the series "Longines Championship Series" comprising all national qualifiers for the Swiss Jumping Championship Elite.
August 16, 2020
From August 13-16, the Pôle International du Cheval de Deauville hosted the fourth edition of the Longines Deauville Classic, featuring an intense and exciting competition program and an impressive list of renowned international riders, including Longines’ Friend of the Brand Bryan Balsiger. On Thursday and Friday evening, the Longines Equestrian Challenge brought together the disciplines of horseracing and show jumping in a spectacular show, featuring talented jockeys and riders. The winning team, made up of Nicola Philippaerts and Christophe Soumillon, was rewarded with elegant Longines timepieces after their great victory. The Longines Grand Prix de la Région Normandie, initially scheduled on Sunday, was held on Saturday and was claimed by French rider Edward Levy on Sirius Black, followed by José Maria Larocca (ARG) and Finn Lente, second, and Scott Brash (GBR) on Hello Vincent, third. Edward Levy was presented with a Longines watch from the hands of Longines’ Regional Sales Manager, Stéphane Deneef.
August 14, 2020
Longines celebrates the Grand Opening of its newest boutique in Lanzhou with Ambassador of Elegance Zhao Liying
Today marked the Grand Opening of Longines’ newest boutique in Lanzhou City, China, in the presence of Zhao Liying, Ambassador of Elegance since 2017. As in all times, the acclaimed Chinese actress brought elegance and sophistication to this boutique opening, during which she was wearing a model from La Grande Classique de Longines, adorned with diamonds. Spread across over 62 square meters, the store is located at in the district of Qilihe, Lanzhou, in the Gansu Province and provides the customers with the opportunity to discover Longines’ various collections in an elegant environment reflecting the brand’s traditional values. In addition to the ribbon cutting ceremony, Zhao Liying also took part in the unveiling of the Chinese Valentine’s Day roadshow, which will travel through eight different locations across the country until August 26th. On this occasion, she commented: “To select a pair of couple watches as a gift for Chinese Valentine’s Day is a romantic and meaningful gesture, as watches illustrates the importance of time and commitment between lovers.”