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  • October 31, 2021


    Longines Equita Lyon CHI

    The Longines Equita Lyon, Concours Hippique International, known as the biggest annual equestrian gathering in Europe was staged at Eurexpo Lyon from October 27th to 31st in Lyon, France. As the Title Partner and Official Timekeeper of this spectacular event, Longines witnessed 5 days of unrivalled performances delivered by some of the world’s prominent riders and continued solidifying its support for these fine talents who left indelible marks on this elite-level event.   On Sunday October 31st, Longines was proud to time the brilliant victory of Martin Fuchs on Chaplin in the second leg of the Longines FEI Jumping World Cup™ Western European League. The horse-rider combination gave the fervent spectators the thrills they had been waiting for with his absolute accuracy and consistency in the competition. Joining him for this victorious moment were Eduardo Pereira De Menezes of Brazil on H5 Chaganus and Max Kühner of Austria on Elektric Blue P who came in second and third, respectively. An elegant Longines timepiece was presented to Martin Fuchs for his marvellous performance.%break%Scott Brash of Great Britain on Hello Vincent marked the climax of the Longines Grand Prix on Friday October 29th by securing an extraordinary victory. Holly Smith of Great Britain on Denver and Petronella Andersson of Sweden on Castres Van De Begijnakker Z also exhibited courage and confidence by finishing second and third. The winner Scott Brash was rewarded with a refined Longines timepiece for having achieved an outstanding level of precision and determination.   On this special occasion, Longines was delighted to present the Official Watch of the event, a brand new model for women from The Longines Master Collection. Distinguished by its elegance, character and purity, this refined timepiece featuring a moon phase indicator perfectly incorporates Longines’ watchmaking sophistication and tradition to continue the brand’s relentless pursuit of classic elegance and high performance.

  • October 29, 2021


    Longines inaugurates its new Boutique in the heart of Geneva

    Longines now has a prestigious showcase in the heart of Geneva. The brand has opened its exceptional space at 40 rue du Rhône, one of the most popular shopping streets in Switzerland. Designed to be a tailor-made setting for the company’s creations and its history, the new boutique is an intimate invitation to be immersed in the world of Longines and to discover its many facets.   From the outside, the core values of winged hourglass company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits, created with a skilful composition of different materials and colours.   Next, visitors discover iconic references to the brand’s universe, be it the privileged links it has forged through its long-standing passion for equestrian sports, or aviation.%break%The Boutique also houses a space dedicated to vintage Longines watches, the “Collector’s Corner”, which is a world first for the brand. There, customers can admire and acquire a choice of feminine and masculine pieces, all dating back more than 30 years, equipped with manufacture movements and in perfect condition. Each of these watches has been renovated and restored with the greatest care by specialist Longines watchmakers and comes with a certificate of authenticity and a two-year warranty. A real guarantee of quality, and the certainty of wearing a piece of Longines history on your wrist.   Longines CEO Matthias Breschan is delighted with the opening of this new Boutique and the important new chapter it marks in the brand’s development: “We are proud to offer our Swiss customers and our international customers passing through Geneva, the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on making every effort to ensure that each visit is a unique and special experience.”  

  • October 28, 2021

    Commonwealth Games

    Her Majesty the Queen launches the 16th official Queen’s Baton Relay for the Birmingham 2022 Commonwealth Games

    The Queen’s Baton Relay was launched today at Buckingham Palace, where her Majesty Queen Elizabeth II placed her message to the Commonwealth into the Baton. As the proud Official Partner of the Queen’s Baton Relay, Longines witnessed this important moment that brought together diverse cultures and communities of the Commonwealth family in celebration of the Games next year. The Baton will depart from Birmingham on October 8 and make its way to 72 nations and territories across the Commonwealth, reaching Europe, Africa, Asia, Oceania, the Caribbean and the Americas for a total of 140,000 kilometres and 269 days as the international sector of the relay. As part of its dedicated support for this ambitious journey to inspire the next generation and promote the unity of the modern and diverse Commonwealth of today, Longines will welcome the Baton in many of its boutiques all around the world for this unparalleled opportunity that brings communities together during the global pandemic.   The Birmingham 2022 Commonwealth Games will take place from July 28 to August 8, 2022. This event will hold special significance for both Longines and the Commonwealth Games, as it will mark the beginning of the first ever multi-Commonwealth Games partnership between Longines and the Commonwealth Games Federation (CGF) for the next three editions of the Commonwealth Games, starting with the Games next year. This partnership will in particular underscore Longines’ role as the Presenting Partner of Athletics and Gymnastics and Co-Presenting Partner of Table Tennis and Rugby 7's.%break%Longines’ longstanding ties with the Commonwealth Games date back to the last century, where it was originally a partner of the Perth 1962 Commonwealth Games. These strong bonds were further reinforced when Longines renewed its partnership for Glasgow 2014 and Gold Coast 2018. Throughout this historical partnership, Longines brought a wealth of experience and expertise in timekeeping and ensured high precision and accuracy of the timing of various sport disciplines. As the Official Partner and Official Timekeeper of the 2022 Commonwealth Games, Longines will continue helping the foremost athletes looking to create their own moments of history at the Games with Longines’ timing and scoring equipment of the highest precision, and support these finest talents striving for perfection and excellence in their glittering sports careers.        

  • October 26, 2021


    The Longines Heritage Classic Limited Edition for Hodinkee : a collaboration between Hodinkee and Longines

    The Longines Heritage Classic Limited Edition for HODINKEE takes its inspiration from the rich heritage of Longines, while at the same time, this limited edition timepiece feel contemporary for the modern watch enthusiasts. So, HODINKEE looked to the Longines Heritage Classic "Sector,” as its source of inspiration, with its ideal mix of classical proportions and design.   In this updated take, the dial design references the chronometers built by Longines in the 1900s, featuring a two-tone cream dial with a delicate brushed silver finish. The traditional Sector cross-hair pattern that divides the dial into four quadrants has been removed, creating a clean aesthetic.%break%And instead of the more traditional Arabic or Roman numerals, painted strokes of black are used for the hour and markers, creating a pleasant contrast to the overall coloration of the dial and easy legibility.   The small seconds at six o’clock is finished with concentric circles, offering a slightly different tone to the sub-dial, setting it apart from the rest of the watch. The heat-blued hands add a touch of color and contrast, and the beads-of-rice bracelet (and bonus leather strap) provide ultimate comfort and wearability.   With a brushed stainless steel case size of 38.5 mm, and 11 mm tall, the Longines Heritage Classic Limited Edition for HODINKEE can be worn comfortably on a variety of wrist sizes. And with its stepped bezel and long, tapered lugs, the resulting look creates an on the wrist presence that is perfect for daily wear at the office or in a more casual setting.     Each watch in this limited run of 500 is chronometer certified by the COSC (Contrôle Officiel Suisse des Chronomètres). The Longines Heritage Classic Limited Edition for Hodinkee houses the caliber L893.4, exclusively developed for Longines. It has a silicon balance spring and an ample power reserve of 72 hours.

  • October 24, 2021

    Alpine Skiing

    FIS Alpine Ski World Cup Ladies & Men

    As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS Alpine Ski World Cup and the FIS Alpine World Ski Championships. In addition, the brand was delighted to time the stunning performances of its athletes: American skier Mikaela Shiffrin, as well as the members of the Longines Family, Switzerland’s Marco Odermatt, Loïc Meillard and France’s Clément Noël.   Perfect start of the season for two of our athletes. On the first hand, the American prodigy, Mikaela Shiffrin claimed her 70th FIS Alpine Ski World Cup victory, and the first win of the season. On the other hand, Swiss brilliant skier Marco Odermatt won first victory of the season and the third of his career in Giant Slalom.   On the occasion of 2021/2022 FIS Alpine Ski World Cup opening in Sölden, Austria, Longines presented the Official Watch of the season, a model from the Longines Spirit collection.   Embodying the pioneering spirit that pushes athletes to constantly surpass their own limits in order to change the course of alpine skiing history, the Longines Spirit watch is made of stainless steel. In the 40 mm version, it measures time with three hands, while the 42 mm iteration also features a chronograph or date display. Fitted with a steel bracelet or dark brown, light brown or blue leather strap, it comes in three dial colours: matt black, grained silver and sunray blue.   Longines, in keeping with its desire to promote the next generation of athletes, will again lend its support to the Longines Future Hahnenkamm Champions race, to be held in January in Kitzbühel on the eve of the legendary World Cup stage. The race is a team event in two legs for promising young skiers aged under 16 years old. It provides a platform for upcoming skiers to partake in alpine ski sport at a competitive level.   Furthermore, the brand will award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Courchevel-Méribel, France, in March 2022.

  • October 20, 2021

    Horse Racing

    Longines HKIR Prelude Race Night

    During the event, the brand highlighted a model from The Longines Master Collection as the Official Watch of the event. The self-winding movement timepiece is characterized by a moonphase indicator and a refined aesthetic creating a balance between technical excellence and classic elegance.   As part of its partnership with the Hong Kong Jockey Club, the Swiss watch brand is also proud to be the Title Partner and Official Timekeeper of the LONGINES Hong Kong International Races week, including the LONGINES International Jockeys’ Championship held on Wednesday December 8th and the LONGINES Hong Kong International Races held on Sunday December 12th.   LONGINES’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and its horse that could be used for precise timing to a second. As of 1881, this model was extremely popular among jockeys and horse-lovers, and was soon being used by most of the sports judges in New York. Today, LONGINES’ involvement in equestrian sports includes horseracing, show jumping, driving, eventing and dressage competitions.

  • October 03, 2021


    Longines FEI Jumping Nations Cup Final

    At the grand Final of the Longines FEI Jumping Nations CupTM that took place in the stunning setting of the Real Club de Polo de Barcelona this year, the Swiss watch brand continued playing a pivotal role in supporting the world’s leading riders and providing timekeeping expertise in this elite-level event of show jumping. The climax of the competition had to be the victory of the Netherlands consisting of Maikel van der Vleuten on Beauville Z, Willem Greve on Carambole, Sanne Thijssen on Con Quidam Rb and Harrie Smolders on Monaco. These outstanding talents filled the stadium with energy and, most importantly, with their absolute elegance and pinpoint precision mirroring Longines’ long-term values in watchmaking. Ireland and Belgium finished second and third, respectively, leaving indelible memories to the enraptured spectators with their conviction and tenacity, qualities necessary for them to excel in their future competitions. To reward the winning team, Longines CEO Matthias Breschan, presented elegant Longines timepieces to Team Netherlands for their great performances.%break%On Saturday October 2nd, Longines further enhanced its strong presence at the event by its association with the Longines FEI Jumping Nations CupTM Final – the Longines Challenge Cup.  Team Great Britain kept gold in their sights and clinched the victory at this spectacular competition. Team France and Team Norway thrived under pressure and displayed their constant pursuit of excellence by arriving second and third, respectively. To strengthen Longines’ support for the boldest riders in show jumping, the Brand Manager of Longines Spain, Elena Orozco presented elegant Longines timepieces to the winning team for their brilliant victory.   During the three-day event, Longines was privileged to present the Official Watch, a brand new moonphase model for women from The Longines Master Collection. A consummate display of elegance, character and purity, this new masterpiece of The Longines Master Collection is both feminine and technical, showcasing the brand’s success of incorporating the aesthetic codes and watchmaking complications into one meticulously designed creation. With its elegant appeal and technical sophistication, this timepiece is the vivacious blend of classic elegance and watchmaking tradition.