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  • November 19, 2019

    Endurance

    Semmieke Rothenberger awarded the 2019 Longines FEI Rising Star

    On Tuesday, 19 November, the Grand Kremlin Palace in Moscow (RU) hosted the 2019 FEI Awards presented by Longines, celebrating since 2009 the men, women, young people and organisations that are making an outstanding contribution to the progress and excellence of equestrian sport. On this occasion, German Dressage rider Semmieke Rothenberger was presented with the Longines FEI Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent. As the Swiss watch brand attaches great importance to encouraging youngsters to practice sports, the young athlete was presented with an elegant timepiece from the hands of Longines’ Vice President Marketing, Matthieu Baumgartner.   Coming from an Olympic Dressage family - including Longines Ambassador of Elegance and previous Longines FEI Rising Star Sönke Rothenberger - Semmieke Rothenberger already counts 21 FEI European Championship medals ranging from the Ponies category to the Young Riders’ one. Out of those, six are individual gold and nine are team gold. At only 20, she won almost every competition she took part in this year, culminating with triple gold at the FEI Dressage European Championships for Young Riders. In 2018, the Longines FEI Rising Star Award was presented to the French Eventing rider Victor Levecque.   Besides the Longines FEI Rising Star Award, four other categories were awarded during the Gala on Tuesday evening: the FEI Against All odds Award, presented to the Jumping rider Zhenqiang Li (CHN), the Cavalor FEI best Groom Award, presented to Madeleine Broek (NED), the FEI Solidarity Award, presented to Uno Yxklinten (SWE) for its Farriers Training Program in Zambia, as well as the Peden Bloodstock FEI Best Athlete Award, presented to the Eventing rider Ingrid Klimke (GER). The results of the public vote and the results from the panel of judges, both worth 50%, are combined to decide the winners.

  • November 13, 2019

    Corporate

    Longines and its Ambassador of Elegance Eddie Peng inaugurated a new Boutique in Zhengzhou

    The Swiss watch brand Longines celebrated on Wednesday, 13 November, the opening of its new Boutique in Zhengzhou (China) with the presence of its Ambassador of Elegance, the actor Eddie Peng.      Located at Zhengzhou Department Store, the new Boutique spreads across 115 square meters and displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    Alongside Eddie Peng, numerous guests attended the event, including media, VIPs and local representatives. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and timepieces.   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines Boutique is located at Zhengzhou Department Store Building, No. 49, Erqi Road, Huicheng District, Zhengzhou City.

  • November 10, 2019

    Jumping

    Jumping Verona

    Swiss watchmaking brand Longines was delighted to partner with Jumping Verona and to lend its name to the key competition, the fourth leg of the Longines FEI Jumping World CupTM Western European League. The trial was successfully claimed by Scott Brash (GB) on Hello M’lady. Second place was taken by Ireland’s rider  Darragh Kenny on Romeo followed by Steve Guerdat (SUI) and Alamo, landing at third. This qualifying leg allows its talented participants to accumulate points for the much-awaited Longines FEI Jumping World CupTM Final to be held in Las Vegas, in April 2020. Organized by Veronafiere, Jumping Verona offered to the spectators in attendance four days of intense competitions. The event was also the opportunity for Longines to cheer up its Ambassador of Elegance Jane Richard Philips, who participated in the highlight competition. During the 2019 edition of the event, the Swiss watchmaking brand was proud to present, as the Official Watch, a Conquest V.H.P “Very High Collection” model. The timepieces in this line are equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • November 10, 2019

    Jumping

    Frank Schuttert on Queensland E won the Longines Trophy Grand Prix of Maastricht

    From 8-10 November, Longines was proud to take part in the 2019 Jumping Indoor Maastricht, held in the eponymous Dutch city, as the main Partner, Official Timekeeper and Official Watch of this much-awaited equestrian rendezvous. On Saturday, Longines was delighted to be the Presenting Partner of the spectacular FEI Driving World CupTM. claimed by Boyd Exell, from the Netherlands. On Sunday, the event was rounded off with the victory of Frank Schuttert on Queensland E in the Longines Trophy Grand Prix of Maastricht. The Dutch rider was followed by Leopold van Asten (NL) on VDL Groep Miss Untouchable  and Maikel van der Vleuten (NL) on Beauville Z.   The 2019 Jumping Indoor Maastricht was a perfect opportunity for Longines to highlight the Official Watch of the event, a blue model from the HydroConquest collection. Highly technical and innovative ceramic has been added to the bezel of the new HydroConquest watches. Available in grey, black or blue, this scratch-resistant insert matches the colour of the dial, ties together the fully modernized design and sporty silhouette of this collection.

  • November 15, 2019

    Horse Racing

    Longines to continue as Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course

    Longines and the New York Racing Association, Inc. (NYRA), today announced the renewal of their partnership. The Swiss watch brand will continue to serve as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course.   As part of this agreement, Longines will be designated as the Official Timekeeper, Official Watch and Preferred Partner of the Grade 1 Belmont Stakes, the centerpiece of the three-day Belmont Stakes Racing Festival held during the first weekend of June. First launched as a multi-day event in 2015, the 2019 Belmont Stakes Racing Festival included 18 stakes races over three days, including an unprecedented eight Grade 1 races on Belmont Stakes Day.   This partnership renewal also means that Longines will continue to serve as the Title Partner of the Grade 1 Longines Just A Game on Belmont Stakes Day as well as the Grade 1 Longines Test at Saratoga Race Course, which is contested on Whitney Day.%break%"We are especially proud to renew our collaboration with NYRA, Belmont Park and Saratoga Race Course, as Preferred Partner, Official Timekeeper and Official Watch,” said Longines Vice President Marketing, Matthieu Baumgartner. “Through these partnerships, our brand is honored to take an active part in Belmont Stakes Day and the Whitney Day. This exciting collaboration reinforces our long-lasting passion for horse racing, which dates back more than 140 years.”   NYRA and Longines first partnered in 2012, and Longines has played a central role in each subsequent year at Belmont Park and Saratoga Race Course.   “NYRA is pleased to partner with Longines and to feature this renowned brand as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course,” said NYRA Chief Revenue Officer Tony Allevato. “We are also pleased to have Longines join us at Belmont Park and Saratoga Race Course for two of racing’s most prestigious events – Belmont Stakes Day and Whitney Day.”

  • November 03, 2019

    Jumping

    LONGINES EQUITA LYON - Concours Hippique International

    Swiss watchmaking brand Longines was glad to take part in Longines Equita Lyon, Concours Hippique International as its Title Partner and Official Timekeeper. This world-class event reached climax today with the third leg of the Longines FEI Jumping World CupTM Western European League, won by Martin Fuchs (CH) on Clooney 51. The podium was completed by American rider Jessica Springsteen on RMF Zecilie, who earned second place and Pieter Devos (BEL) on Claire Z who secured third place. This qualifying leg allows its talented participants to accumulate points for the much-awaited Final taking place in Las Vegas, in April 2020.   On Friday 1st of November, the brand timed the second Jumping highlight trial of the event, the Longines Grand Prix, which was claimed by Kevin Staut on Urhelia Lutterbach on their home soil. Compatriot Alexis Deroubaix and his mount Timon d’Aure finished second ahead of Martin Fuchs (CH) on Silver Shine. The winners of both trials were presented with elegant timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing.   Known as Europe’s biggest annual equestrian gathering, Longines Equita Lyon, CHI offered five days of national and international competitions for riders at all levels in the disciplines of Jumping, Driving and Dressage to spectators.   During the 2019 edition of Longines Equita Lyon, CHI, the Swiss watchmaking brand was proud to present the new face of its emblematic line, The Longines Master Collection, as the Official Watch of the event. This timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.  

  • November 02, 2019

    Horse Racing

    Breeders' Cup World Championships

    Swiss watch brand Longines served as the Official Partner, Official Timekeeper, and Official Watch of the 36th Breeders’ Cup World Championships, which took place on Friday 1  and Saturday 2 November in Santa Anita, CA (USA). On Saturday, Vino Rosso and his jockey Irad Ortiz Jr., galloped to victory in the Longines Breeders’ Cup. On the same day, Longines returned as the Title Partner of the Longines Breeders’ Cup Distaff, won by Blue Prize, as well as of the Longines Breeders’ Cup Turf, won by Bricks and Mortar. The winning connections of these three races received elegant timepieces from the hands of Longines representatives.   The weekend was also marked by the much-awaited Longines Prize for Elegance, in keeping with the brand’s motto ‘Elegance is an Attitude’. The fashion contest celebrated individual expressions of elegance, rewarding those Breeders’ Cup attendees who exude style, sophistication and confidence with a Longines timepiece.   As the Official Watch of the Breeders’ Cup, Longines was also delighted to highlight a new model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

  • November 02, 2019

    Other

    The 2019 Longines WBFSH Breeders Awards

    On the occasion of the Longines Equita Lyon Concours Hippique International, during which the third leg of the Longines FEI Jumping World CupTM took place, Longines and its new partner, the World Breeding Federation for Sport Horses (WBFSH), were proud to present the Longines WBFSH Breeders Awards. The awards went to Zuchtgemeinschaft Strunk, namely Heike, Wilhelm and Heinrich Strunk for breeding Bella Rose 2 (Belissimo M / Cacir AA) (Dressage category), to Wilhelmus Wijnen for breeding Explosion W (Chacco-Blue / Baloubet du Rouet) (Jumping category) and to Zuchtgemeinschaft Meyer-Kulenkampff, namely Hilmer and Ilse, for breeding Fischerchipmunk FRH (Contendro I / Heraldik XX) (Eventing category). WBFSH President Jan Pedersen and Longines Vice President of Marketing Matthieu Baumgartner presented the winners with certificates, as well as elegant Longines timepieces.

  • December 01, 2018

    Jumping

    French rider Kevin Staut reigned supreme at the Longines Speed Challenge in Paris

    Longines was delighted to take part in the Longines Masters of Paris as the Title Partner, Official Timekeeper and Official Watch of the whole series. Today was marked by the stunning victory of Kevin Staut on Ayade de Septon in the Longines Speed Challenge – a competition known as the fastest in the world and exclusive to the Longines Masters – whereas his compatriots Julien Epaillard on Safari d’Auge and Simon Delestre on Chadino secured the second and third place respectively. Tonight’s competition was thus 100% French. In recognition of his great performance, Kevin Staut received an elegant Longines timepiece from the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. This evening of celebration was also the perfect occasion for Longines to welcome its new Friend of the Brand, the model Ilona Smet. The Swiss watch brand is looking forward to seeing the world’s best riders and horses compete in the other highlight trials of the weekend, the Riders Masters Cup on Saturday, of which it is the Founding Partner, and the Longines Grand Prix on Sunday. Last but not least, this international competition is the perfect opportunity for the spectators to discover the Official Watch of the event, the Conquest V.H.P. GMT Flash Setting. Sporty and elegant, this watch is a must-have for travel lovers, as it allows them to easily change time zones either manually, following watchmaking tradition, or by using the smart “Flash Setting” system that sets the watch using flash pulses from a smartphone. This timepiece revolutionizes both watchmaking precision and the user experience, expanding Longines’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions.

  • November 26, 2018

    Eventing

    Swiss watch brand Longines becomes Title Partner of the 2019 Longines FEI Eventing European Championships

    “After Blair Castle in 2015 and Strzegom in 2017, it is a great pleasure for our brand to even further reinforce its partnership with Eventing in becoming the Title Partner and Official Timekeeper of the 2019 Longines FEI Eventing European Championships and the Longines Luhmühlen Horse Trials. We are proud to lend our support to these two major competitions, in a discipline which requires both the horses to be extremely versatile and the riders to have exceptional skills. In addition, this discipline illustrates values of our brand as it combines elegance of dressage, precision of show jumping, speed and courage of cross-country” says Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.   “We are immensely proud of Longines’ ongoing and increased partnership for this very special year ahead of us and more years to come. Especially 2019 will make these two events truly exceptional“, says Luhmühlen’s event director Julia Otto. “Many companies have supported Luhmühlen over the years and have thereby played a key role in keeping up the Luhmühlen tradition and letting the event develop into one of the major competitions worldwide. We are extremely grateful for all the support we have received. Longines, one of Luhmühlen’s Main Partner and Official Watch since 2014, supports the equestrian sports with a vast amount of know-how. Their engagement helps us to develop the event further every year”, adds Julia Otto.%break%The FEI will presumably introduce changes concerning eventing regulations by the end of this year, which will then be implemented in next year’s events. “The requirements for a four-star-competition will be adjusted and we are looking forward to fulfilling those, including an increase in prize money,  Luhmühlen with the power of Longines’ partnership,” concludes Julia Otto.           About the Longines FEI Eventing European Championships The Box Office will commence on 28 August 2018. There will be free admission for the opening ceremony and the first vet inspection (28 August). Dressage will take place on Thursday and Friday (29 – 30 August). Cross-country will be on Saturday (31 August) and the final vet check, the show jumping and final awards ceremony will be held on Sunday (1 September).