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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • June 16, 2018

    Corporate

    Longines inaugurates the exhibition “Painting the races” as its main patron

    The exhibition “Painting the races”, which takes place at the Salle du Jeu de Paume from June 16th to October 14th, allows the public to discover exceptional artworks from the late 18th century to the late 19th century, around the theme of horseracing. The exhibition features three major artists: George Stubbs, Théodore Géricault and Edgar Degas and is perfectly in line with the values of Tradition, Elegance and Performance dear to Longines. The Swiss watchmaking brand places tradition at the center of its innovation to build its future. The same holds for the artists represented in this exhibition: Degas – contemporary to Longines – created some of the most beautiful masterpieces in the continuity of its predecessors, Stubbs and Géricault. In addition, the sumptuous Domaine de Chantilly – as well as the races, which are celebrated in this exhibition – illustrate the Elegance, an intrinsic value of the brand. Finally, Performance applies to the artist, the watchmaker, as well as to the horse and the jockey.

  • June 14, 2018

    Horse Racing

    Longines and Ascot Racecourse Sign Official Partnership Agreement

    This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the year.  The branded chronometer close to the winning post and elegant clock in the Parade Ring will remain in situ. Each Official Partner has a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The day on which this will operate for Longines will be Wednesday. Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting.  In line with its historical passion for horses and long term expertise in timekeeping, Longines is also proud to announce that it has developed an ultra-precise and world class timing and positioning system, which is currently in testing at Ascot with a view to launching shortly. Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines, commented: "Ascot is known worldwide as one of the most prestigious and stylish sporting events on the calendar, with over 300 years of rich history behind it. This enhanced partnership, which sees our brand become an Official Partner of the racecourse, is therefore a perfect vehicle for the promotion of the Longines values - namely tradition, elegance and performance - values which both organisations share.” Juliet Slot, Chief Commercial Officer at Ascot, added: "Having worked with Longines for several years, it gives me great pleasure that our relationship continues to grow and develop. We are proud to be able to showcase the Longines brand, which reflects our values.”

  • June 10, 2018

    Horse Racing

    Russian Federation President’s Cup

    For the third year in a row, Longines was proud to be the Title Partner, Official Timekeeper and Official Watch of the Russian Federation President’s Cup, which was held on Sunday June 10th at the Central Moscow Hippodrome. Longines President Walter von Känel attended the event and witnessed the victory of Stanislav Kruglykhin on Conard. He was rewarded with an elegant Longines timepiece from the hands of Longines President, as a reward for his great performance. This equestrian rendezvous is the most important and prestigious competition in Russia for thoroughbreds. For this reason, the Russian President Vladimir Poutine attends this event every year, as well as equestrian professionals, lovers and the Muscovite population. This thrilling race was the occasion chosen by the brand to highlight the Official Watch of the event, its new Conquest V.H.P. Very High Precision model. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a silver dial, this watch houses an ultra-precise movement (+-5 seconds/year), as well as a perpetual calendar. Longines has been partnering with equestrian sports for more than a century. Today, the involvement of the winged hourglass brand in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, our brand is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world. Finally, the close relations that Longines has with this world also relate to the common values of elegance, tradition and performance.

  • June 09, 2018

    Horse Racing

    Belmont stakes & Longines Just A Game

    In 1919, Sir Barton won the Kentucky Derby, Preakness Stakes and Belmont Stakes to achieve what’s considered the greatest accomplishment of a thoroughbred racehorse. Today, almost 100 years later, Longines had the honor of timing Justify’s win at the Belmont Stakes, marking a Triple Crown victory that has only happened 12 times before. As the Official Timekeeper and Watch of Belmont Stakes, Longines awarded Justify’s owners, trainer and jockey with a timepiece presented by Juan-Carlos Capelli, Longines Vice President and Head of International Marketing. Elegant Longines timepieces were also presented to the winning A Raving Beauty’s owner, trainer and jockey of the Longines Just a Game Stakes, the other feature race of the day. The brand hosted the annual Longines Prize for Elegance fashion contest at Belmont Park to celebrate the elegant style associated with the racetrack. The ladies in attendance walked the runway for celebrity judges who selected the most stylish woman and awarded her a watch from The Longines Master Collection, featuring a stunning blue dial with diamond indexes. Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. First worn on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886. In addition to being associated with Belmont Stakes, Longines is also the Official Partner and Timekeeper of the Kentucky Derby and the Title Partner of the Longines Kentucky Oaks, taking place each year in early May. Furthermore, in flat racing in the United States, the Swiss watch brand is the Official Timekeeper of the Breeders’ Cup World Championships, taking place this year at Churchill Downs.   Presenting the Official Watches of the Belmont Stakes The winning participant of the Longines Prize for Elegance fashion contest received the Official Watch of the 2018 Longines Belmont Stakes, a ladies model from The Longines Master Collection. The elegant watch made a fittingly sophisticated gift for the prize winner, with its contemporary Longines blue dial, diamond indexes, and polished stainless-steel bracelet. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality. The Official Watch of the Belmont Stakes is the Conquest V.H.P. “Very High Precision”, which represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • June 09, 2018

    Jumping

    Longines Global Champions Tour - Cannes 2018

    On Saturday 9th June, the victory of Peder Fredricson (SWE) on Hansson WL in the Longines Global Champions Grand Prix of Cannes rounded off a phenomenal weekend in an exceptional setting, near the famous Croisette. Harrie Smolders (NED) on Emerald took the second place, followed by Simon Delestre (FRA) on Hermes Ryan. Longines was proud to grant Peder Fredricson with an elegant timepiece as a reward for his great achievement. Cannes was the seventh leg of the Longines Global Champions tour, a 17-stage series of which Longines is the proud Title Partner and Official Timekeeper. The overall Longines Global Champions Tour ranking battle is already an intense affair, with Edwina Tops-Alexander (AUS) leading the charge for the 2018 season with 172 points, followed by Ben Maher (GBR) with 143 points and Scott Brash (GBR) with 131 points. This victory handed Peder Fredricson the seventh golden ticket to the Longines Global Champions Super Grand Prix, which will be staged on December in Prague. The Official Watch of the 2018 Longines Global Champions Tour of Cannes is a lady model from the Record collection, featuring a white mother-of-pearl dial and diamond indexes. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, all pieces in this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

  • June 07, 2018

    Corporate

    Longines welcomes Philipp Boy in the Longines Family

    Longines is proud to announce that former German gymnast Philipp Boy is now a member of the prestigious Longines family. Combining intangible grace and harmony in movement true to his sports discipline, Philipp Boy is perfectly in line with Longines’ motto: “Elegance is an attitude”. Member of the World bronze medal winning teams in 2007 and 2010, Boy won two silver medals in the World All-Around Championships in two consecutive years (2010 and 2011).  In Stuttgart in 2010, he won the Longines Prize for Elegance, which rewards the athlete with the most emotional appeal, as well as displaying grace and innate elegance. At a European level, he claimed the gold medal in the European Championships, in Team and All-Around (2011 and 2011), two silver medals in Team and High Bar (2008 and 2011) and one bronze medal in High Bar (2010). Currently living in Berlin with his family, Phillip Boy is a presenter and a sports expert, as well as an independent financial consultant. This new collaboration echoes Longines’ long-lasting involvement in both Artistic and Rhythmic Gymnastics, as the brand is the Official Partner and Timekeeper of the FIG Artistic Gymnastics World Championships and FIG Rhythmic Gymnastics World Championships. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators’ information system as well as transmitting it to the television companies that are covering the competitions.

  • June 03, 2018

    Jumping

    Longines Global Champions Tour of Saint-Tropez

    The Longines Athina Onassis Horse Show, which includes the sixth leg of the Longines Global Champions Tour, gathered this weekend some of the world’s best riders and horses in the idyllic setting of the Pampelonne Beach. As the Title Partner and Official Timekeeper of the event, Longines is proud to have timed the victory of Ben Maher on Winning Good, ahead of Carlos Enrique Lopez Lizarazo on Admara 2 and Edwina Tops-Alexander on California, during the weekend’s highlight trial, the Longines Global Champions Grand Prix of Saint-Tropez. In recognition for his great achievement, Ben Maher was presented with an elegant Longines timepiece from the hands of Charles Villoz, Vice President of Longines. During the event, Longines has highlighted a Conquest V.H.P. “Very High Precision” model as the Official Watch. This timepiece represents a new achievement in the field of quartz, in combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This victory in Saint-Tropez handed Ben Maher the sixth golden ticket and its second one to the Longines Global Champions Super Grand Prix, where he will line up against the winners of the previous legs. For the very first time, the final event will be staged in the magical Czech capital Prague, promising unforgettable excitement for all equestrians sports enthusiasts in attendance.

  • June 03, 2018

    Jumping

    France is the winner of the Longines FEI Jumping Nations Cup™ of Switzerland in St. Gallen

    It was one of the highlights of this year’s Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen: The prestigious Longines FEI Jumping Nations Cup™ of Switzerland was won by France. It was followed by Switzerland on the second and Belgium on the third place. Swiss rider Pius Schwizer won the Longines Trophy, awarded to the best rider of the whole event. The winner received an elegant Longines watch from the brand’s Vice-President and Head of International Marketing Juan-Carlos Capelli. The Official Watch of this year’s Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen is an elegant model from the Record collection with a matt white dial and Roman numerals. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties und is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • June 03, 2018

    Jumping

    Longines FEI Jumping Nations Cup of Canada in Langley

    On Sunday 3rd of June, Team Ireland, composed of Richie Moloney, Capt. Brian Cournane, Daniel Coyle and Conor Swail, were convincing winners of the Longines FEI Jumping Nations Cup of Canada held in Langley. Second place was taken by Team Canada on their home soil, followed by Team Mexico. As the Title Partner, Official Timekeeper and Watch of this international show jumping competition, Longines was also proud to present another highlight of the event: the Longines Grand Prix on Friday 1st of June. On this occasion, Irish rider Daniel Coyle set himself apart on Cita. Mario Deslauriers (CAN) riding Bardolina arrived second ahead of Eugenio Garza Perez (MEX) on Armani SL Z. Longines was proud to grant the winners of both competitions with elegant timepieces as a reward for their great performance. The spectators of the show had the opportunity to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look marked by the brand’s unique elegance.

  • June 01, 2018

    Jumping

    Longines CSIO Schweiz St-Gallen

    After a breathtaking competition, the Portuguese rider Luciana Diniz won the “Longines Grand Prix der Schweiz” in St. Gallen with Fit For Fun 13. She was followed by Beat Mändli (Switzerland) with Dsarie on the second and Harriet Nuttall from Great Britain with A Touch Imperious on the third place. The winner received an elegant Longines watch. The watch brand took the occasion to support JustWorld International through the Clear The Jump action. Each time a rider and his horse cross the Longines triple obstacle clear, the equivalent of 200 meals was offered to the association, which aims to lift children out of poverty. Thanks to this campaign, Longines has helped to offer 5’000 meals for the benefit of the JustWorld International Foundation. For the sixth year in a row, the famous Swiss watch brand is the Title Partner and Official Timekeeper of the Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen, held at the Gründenmoos in St. Gallen. The Official Watch of this year’s Longines FEI Jumping Nations Cup™ of Switzerland - Longines CSIO St.Gallen is an elegant model from the Record collection with a matt white dial and Roman numerals. The Record range combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each of its calibers includes a single-crystal silicon balance spring with unique properties und is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).