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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • January 30, 2018

    Commonwealth Games

    The Queen’s Baton Relay arrived in Canberra

    Today, on Australia Day 2018, Longines Ladies Award recipient Michelle Payne ran with the Queen’s Baton in Canberra, Australia. The Baton was previously in New Zealand and arrived in Australia on 24 December. On this occasion, the successful Australian jockey was wearing the Conquest V.H.P. Gold Coast 2018 Commonwealth Games, featuring the colours of this unique international sporting event. As the Official Partner and Official Timekeeper of the XXI Commonwealth Games, Longines was proud to launch this special edition of the Conquest V.H.P. model, which is meant as a tribute to this multi-sport event where athletes from seventy Commonwealth nations and territories will gather. Longines is the Official Partner of the Queen’s Baton Relay, which will be traveling for 68 more days across Australia before the beginning of the Commonwealth Games on 4 April 2018.

  • January 31, 2018


    The Swiss rider Martin Fuchs and Clooney win the Longines Grand Prix of the Mercedes-Benz CSI Zurich

    Zurich (Switzerland) / Saint-Imier (Switzerland), 26 January 2018 – After an exciting competition, Martin Fuchs (CH) and Clooney are the winning team of the Longines Grand Prix at this year’s Mercedes-Benz CSI Zurich. The Swiss watch brand supported the last edition of this event as Title Partner and Official Timekeeper and presented the Official Watch of the event, a model from “The Longines Master Collection”.   Numerous visitors witnessed this 5-star event and admired the performances of the world’s best riders and horses. At Friday’s spectacular Longines Grand Prix, the highlight of the Mercedes-Benz CSI Zurich, the best pair was the Swiss rider Martin Fuchs on Clooney who imposed themselves over Luca Maria Moneta (IT) on Connery and Bertram Allen (IR) on Gin Chin van het Lindenhof, respectively second and third. The winner was presented with an elegant Longines timepiece to celebrate his victory.

  • January 24, 2018

    Horse Racing

    Longines World's Best Racehorse & Best Race 2017 - London

    The Longines World’s Best Racehorse and Longines World’s Best Horse Race Ceremony is returning to the iconic hotel Claridge’s in London, England, and it will begin at 14:00 GMT/9:00 EST.  This will be the fifth ceremony honouring the Longines World’s Best Racehorse. Previous winners include Arrogate (USA) in 2016, American Pharoah (USA) in 2015, Just A Way (JPN) in 2014, and Australia’s Black Caviar and France’s Treve, who were jointly celebrated in 2013. Furthermore, this year marks the third time the Longines World’s Best Horse Race will be awarded. The Longines World’s Best Horse Race award recognizes the best-rated race of the highest-rated Group 1 international races as established for the year by a panel of international handicappers. The ratings of the top four finishers in each race serve as basis for the assessment. The Qatar Prix de l’Arc de Triomphe was the inaugural winner in 2015, while the Breeders’ Cup Classic won in 2016.

  • May 04, 2018

    Horse Racing

    Longines Sagaro Stakes

    Today, on the opening of Ascot’s flat season, Torcedor led by Colm O'donoghue passed first the finishing line in the Longines Sagaro Stakes, while Time To Study and Desert Skyline arrived second and third respectively.  The winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Maxim de Turckheim, Brand Manager of Longines UK. The Longines Sagaro Stakes, supported by the brand as its Title Partner and Official Timekeeper,  is open to horses aged four years or older and is run over a distance of two miles at Ascot either in late April or early May.

  • January 11, 2018

    Horse Racing

    The trophies of the Longines World’s Best Racehorse and Longines World’s Best Horse Race displayed at the Longines Boutique in Oxford Street

    On 23 January 2018, during a ceremony held at the hotel Claridge’s in London, the Swiss watchmaking brand Longines and its long-term Partner the International Federation of Horseracing Authorities (IFHA) will honour the three highest-rated horses in the Longines World’s Best Rankings as well as the Longines World’s Best Horse Race. Before this glamorous equestrian rendezvous, the vase of the Longines World’s Best Racehorse and the trophy of the Longines World’s Best Horse Race – which represents a proud horse head – can now be seen at the Longines Boutique of London at 411 Oxford Street. During the ceremony, the connection of the three winning horses and the representative of the Longines World’s Best Horse Race will be granted elegant Longines timepieces.%break%The Longines World’s Best Racehorse Rankings are established by international handicappers according to the performance of the horses in top races. The highest rated race is determined by averaging the rankings of the first four placed horses. The full list and further information on the Longines World's Best Racehorse Rankings are both available on the IFHA website

  • January 11, 2018


    HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup Presented by Longines - Dubai

    Renowned Swiss watchmaker Longines presented another successful edition of the HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup, which took place on the 6th of January at the Dubai International Endurance City. The international event featured some of the top names from the world of endurance riding competing over a distance of 160 km. It began at dawn on Saturday and consisted of five stages of decreasing length at the purpose-built Dubai International Endurance City course. The eventual winner, Saif Almazrouei, who won aboard Nopoli Del Ma, was granted an elegant Longines timepiece in recognition of his remarkable performance.   On the occasion of the race day, Longines offered to the public the opportunity to discover the Official Watch of the event, a model from The Longines Master Collection, featuring a sunray blue dial. This fashionable chromatic variation is perfectly in line with the classic and understated spirit of this collection and is complimented by a blue alligator strap.

  • April 17, 2018

    Horse Racing

    Longines Queen Elizabeth Stakes - Sydney

    This year, Longines hosted its Longines Queen Elizabeth Stakes Ambassador, Jesinta Franklin at the event where champion mare, Winx led by Australian jockey Hugh Bowman won the world’s richest 2000m turf race amongst a crowd of 25,000 punters. Now crowned the World's Best Horse, Winx, dominated the turf at Royal Randwick to win her 25th consecutive title, placing her in the history books next to the legendary Black Caviar. During the day, elegance was also rewarded by the Swiss watch brand during the famous Longines Prize for Elegance, which crowned the lady and the man representing best the value dear to the winged hourglass brand. The Longines Queen Elizabeth Stakes was the occasion chosen by the Swiss watch brand to highlight the Official Watch of the event, the Longines Conquest V.H.P. (Very High Precision). This timepiece represents new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. The Longines Queen Elizabeth Stakes holds a special place in Longines illustrious history in equestrian timekeeping as it was indeed during this race day that the Swiss watch brand launched the latest and game-changing development for timekeeping and tracking technology in thoroughbred racing: the Longines Positioning System (LPS). The innovative LPS inaugurates totally new data-handling dimensions and deepens the understanding of the races. More generally, Longines involvement in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, the watchmaker is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world.

  • March 29, 2018

    Horse Racing

    Longines Golden Slipper Raceday & race

    The Swiss watch brand Longines celebrated its third year as Title Partner, Official Timekeeper and Official Watch of the Golden Slipper at the 62nd run of the prestigious race known as the ‘Jewel in the Crown’ of the Rosehill Carnival.  In front of an impressive crowd at Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines watches from the hands of Longines Australia representative. The not-to-be-missed event also featured four other Group 1 races, The George Ryder Stakes, The Ranvet Stakes, The Galaxy & The Rosehill Guineas, marking this as one of the best race days for the year.  Longines Golden Slipper Carnival ambassador Kyly Clarke also attended the race day alongside Australia favourite Milliner Nerida Winter and had a hand in shortlisting the finalists for The Longines Prize for Elegance competition as part of the Australian Turf Club’s ‘Fashion Chute’ competition. On her experience in being a first time judge, Longines Golden Slipper Carnival ambassador Kyly Clarke commented: “it was an amazing experience for me to be able to nominate and present The Longines Prize for Elegance to a well-deserved winner”. Clarke presented Tanya Lazarou, the winner of The Longines Prize for Elegance, a beautiful Longines timepiece echoing the elegance of this event and her highly distinguished outfit. The Longines Golden Slipper was the perfect occasion to discover The Longines Master Collection, the Official Watch of the event.  Made from elegant steel and 18 Karat Rose Gold, the timepiece fitted with self-winding movement and featuring a perfectly round bezel, embodies the brand’s values of elegance, tradition and performance.

  • March 29, 2018


    Longines Global Champions Tour - Mexico City

    2018 will see a formidable line up of 17 events across continents as the Longines Global Champions Tour circuit expands to bring top-level show jumping to new venues. Starting off with Mexico City this weekend, the Tour will then stop in Miami Beach, before continuing its journey through the world’s most iconic venues, such as Shanghai, Madrid, Paris, London, Rome and, for the first time, Saint-Tropez, in the context of the Longines Athina Onassis Horse Show. The Tour will finally conclude with the Longines Global Champions Super Grand Prix in Prague, where the winners of each Grand Prix will be invited to compete for the coveted title. As the Title Partner and Official Timekeeper of the Tour, the Swiss watch brand Longines was proud to be associated with the highlight of the Mexican stage, the Longines Global Champions Grand Prix of Mexico City, claimed by Scott Brash on Ursula XII. The British rider was rewarded with an elegant Longines timepiece from the hands of Edith Chavez, Brand Manager of Longines Mexico. The Latin-American leg of the 2018 Longines Global Champions Tour was an opportunity for the brand to highlight the Official Watch of the event, the new Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a silver dial and a stainless steel bracelet, this timepiece is equipped with a smart crown facilitating manipulation, as well as a perpetual calendar.

  • February 22, 2018


    Longines FEI Jumping Nations Cup of USA - Ocala

    On 18 February 2018, François Lamontagne on Chanel du Calvaire, Tiffany Foster on Brighton, Ian Millar on Dixson and Eric Lamaze on Coco Bongo from Team Canada galloped to victory during the very first leg of the newly named Longines FEI Jumping Nations Cup series. Team Brazil took second place followed by Team Ireland. On 16 February, Australian rider Rowan Willis and his mount Blue Movie earned first place at another highlight competition of the event: the Longines Grand Prix. The Swiss watchmaking brand Longines was delighted to reward the winners of both competition with elegant Longines timepieces.