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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

News

  • October 21, 2018

    Jumping

    Longines FEI World Cup North American League - Del Mar

    On Saturday 20 October 2018, American rider Zazou Hoffman and her mount Samson II claimed the 5th leg of the 2018/2019  Longines FEI Jumping World CupTM North American League in Del Mar, California. Eduardo Menezes (BRA) on H5 Quintol arrived second, while USA’s Georgina Bloomberg on Charmeur completed the podium.   As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM North American League series, Longines was delighted to grant the Zazou Hoffman with an elegant Longines timepiece. Besides, the Swiss watchmaker was proud to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • October 20, 2018

    Horse Racing

    QIPCO British Champions Day - Ascot

    The Swiss watch brand Longines, Main Partner, Official Timekeeper and Official Watch of Ascot Racecourse, was proud to provide its timekeeping expertise to the five thrilling races of the QIPCO British Champions Day, including the QIPCO British Champions Stakes, claimed by Craksman led by 2015 Longines World’s Best Jockey Frankie Dettori. This much-anticipated race day, which concludes the British flat racing season, was also marked by the celebration of the Flat Season Owners’ Championship title, claimed again this year by Godolphin. The Thoroughbred horseracing stable was represented by Hugh Anderson, Managing Director for UK & Dubai, and Sam Bullard, Director of Stallions, who received a Longines timepiece as well as a trophy form the hands of Juan-Carlos Capelli, Longines Vice President and Head of International Marketing.   In addition, the QIPCO British Champions Day was the opportunity for the brand to host an official presentation of its Longines Tracking System – first inaugurated in June during Royal Ascot and currently in use at Ascot racecourse – to selected members of horse racing world and press. This game-changing technology provides instant data on the exact position of horses during a race, race rankings, the distance between horses as well as their acceleration and deceleration, and measures the horses’ covered and remaining distance in the race. In addition to these features improving the experience for both racing professionals and spectators, the system does not require any permanent installation on the racecourse, as it is entirely based on satellite data. This enables racecourses located in protected historical or natural sites to be equipped with such advanced technology.   The Official Watch of the QIPCO British Champions Day was a model from the Record collection, featuring a mother-of-pearl dial and diamond indexes. Combining classic elegance and excellence, the pieces of this line are equipped with with automatic calibres and are chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC).

  • October 13, 2018

    Corporate

    Longines opens its Flagship Boutique in Orchard Road, Singapore

    Longines is pleased to announce the opening of its Singapore Flagship Boutique at Wisma Atria, located along renowned shopping strip, Orchard Road. It is the largest Longines Boutique in Singapore and carries the widest range of timepieces.   “We are looking forward to welcoming our customers in this new Boutique. I’m confident that the Longines Boutique will grant an exclusive shopping experience to every customer. In the name of the Swatch Group and the Longines management, I wish the Boutique and the whole Longines team the best of luck and business with this brand new Longines Boutique.”, said Walter von Känel, President of Longines.   The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. It features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining   A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces, which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.   %break%The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolution of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birthplace and Headquarter of Longines. A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.   “We hope that this new boutique will become a destination for watch collectors and enthusiasts to experience discovering watches in an elegant environment reflecting the DNA of the brand”, said Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines. “The visitors will have the opportunity to explore a part of our rich history thanks to the Heritage Corner, specially designed for the occasion and furnished with exceptional timepieces from our Museum. We are now highlighting the remarkable experience the company has acquired in an infinite range of sports events that exude elegance, technology, precision and strength, which are all characteristic features of the brand.”

  • October 14, 2018

    Jumping

    Longines Beijing Masters - 2018

    This weekend, the Bird’s Nest hosted the 2018 edition of the Longines Equestrian Beijing Masters, gathering the best Chinese and international riders for three intense days of competition. As the Title Partner and Official Timekeeper of the event, Longines was proud to time the remarkable performance of Henrik von Eckermann on Cincitty who claimed the Longines Grand Prix, which rounded off the weekend. The podium was completed by Ciren Bianba on High Sky du Sud and Daniel Deusser on Gringovantelzenhout. Taiwanese actor and Longines Ambassador of Elegance Eddie Peng who joined the brand in Beijing as a special guest, presented Henrik von Eckermann with an elegant Longines timepiece.   The 2018 Longines Equestrian Beijing Masters were a unique opportunity for the winged hourglass brand to highlight a gent model from the Record collection. Featuring a white matt dial with painted roman numerals, this timepiece is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). A stainless steel bracelet completes this exceptional piece.

  • October 14, 2018

    Jumping

    Longines FEI Jumping World Cup Western European League - Oslo Horse Show

    The first leg of the 2018 / 2019 season of the Longines FEI Jumping World Cup™ Western European League was marked by Douglas Lindelöw’s great win. Swedish rider and his mount Zacramento claimed the title ahead of France’s Kevin Staut on Silver Deu De Virton H D C and Edwina Tops-Alexander (AUS) on California.   Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Gothenburg in April 2019. This world-class jumping rendezvous was also the occasion for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model. This watch represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • October 11, 2018

    Corporate

    Longines officially launches the Conquest V.H.P. Collection in Mexico

    On Wednesday 11th October 2018 Longines launched the Conquest V.H.P. collection in Mexico. The event took place in a famous art gallery and gathered members of the press, influencers and other guests from the brand. On this occasion, the guests discovered the attractive features of the Conquest V.H.P. The watches of this collection house a movement developed exclusively for Longines. This caliber stands out for its high degree of precision for an analog watch (±5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It benefits also from a very long battery life and a perpetual calendar. The guests had the opportunity to appreciate, “Back to the Future of Quartz”, an exhibition illustrating the Swiss watch brand milestones in the quartz history.

  • October 10, 2018

    Corporate

    Longines officially launched the Conquest V.H.P. Collection in Hong Kong

    On Wednesday 10 October 2018, Longines launched the Conquest V.H.P. collection in Hong Kong at the Longines Boutique Star House and unveiled the Conquest V.H.P. GMT Flash Setting, a new version providing globetrotters with even greater comfort. Sporty and elegant, this watch is a must for travel lovers. It allows you to easily change time zones either manually, following watchmaking tradition, or by using the smart 'Flash Setting' system that sets the watch using flash pulses from a smartphone. This timepiece revolutionises both watchmaking precision and the user experience. With its second time zone and its 'Flash Setting' function, this watch expands LONGINES’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions. This event was also the occasion for the brand to invite its guests on a fascinating journey through the company’s history of quartz, which has been one full of technical innovation and feats. The Conquest V.H.P. Historical Exhibition displays masterpieces shipped from the Longines Museum in St-Imier and takes place from 10 to 15 October 2018.

  • October 09, 2018

    Jumping

    Equita Longines, le Salon du Cheval de Lyon presented in Paris

    The Swiss watchmaking brand Longines and its long-standing partner GL Events presented Equita Longines, le Salon du Cheval de Lyon, which has stemmed from their latest collaboration, during a press luncheon held on 9 October in Paris. This annual equestrian gathering, recognized as the biggest in Europe, is part of the FEI World CupTM circuit for the disciplines of Jumping, Dressage and Driving. As the Official Partner, Timekeeper and Watch of the event since 2013, Longines is proud to have become its Title Partner in the context of a long-term agreement signed with GL Events last July.   This key rendezvous in the international equestrian calendar will be held from 31 October to 4 November at Euroexpo Lyon. On this occasion, the winged-hourglass brand is delighted to present the weekend’s highlight show jumping trials, namely the Longines Grand Prix, on Friday and the Longines FEI Jumping World CupTM, on Sunday. In addition, Longines will have the pleasure to grant the winners of these two competitions with elegant timepieces.   During Equita Longines, le Salon du Cheval de Lyon, the Swiss watchmaker will highlight the Conquest V.H.P. GMT Flash Setting model as the Official Watch of the event. Sporty and elegant, this watch is a must-have for travel lovers, as it allows them to easily change time zones either manually, following watchmaking tradition, or by using the smart « Flash Setting » system that sets the watch using flash pulses from a smartphone.

  • October 07, 2018

    Jumping

    Team Belgium claimed victory at the Longines FEI Jumping Nations Cup™ Final in Barcelona

    Longines was delighted to be the Title Partner and Official Timekeeper of the Longines FEI Jumping Nations Cup™ Final, which took place today at the Real Club de Polo de Barcelona. The Swiss watchmaking brand - FEI’s Top Partner - had the pleasure to time the victory of Team Belgium made up of Niels Bruynseels on Gancia de Muze, Pieter Devos on Claire Z, Jos Verlooy on Caracas and Nicola Philippaerts on H&M Harley V. Bisschop. As a reward for their triumph, the winning team members were presented with an elegant Longines timepiece from the hands of Benjamin Aeby Longines International Sponsorship & Events Manager together with Gaëtan Audier Longines International Merchandising Manager. This thrilling Final marked the end of several months of intense preparation and exciting competitions across the world.   On Saturday 6 October, Longines was associated with another highlight of the event, the Longines FEI Nations Cup™ Jumping - Challenge Cup, won by Team Germany ahead of Team United States of America and Team Brazil.   Longines was also proud to present the Official Watch of the event, a model belonging to the Record collection, which combines classic elegance and excellence, aspiring to become the spearheads of the brand. Each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).   Longines has chosen this prestigious event in the show jumping calendar to celebrate its 1’000’000th Instagram account follower. On Friday 5 October, Instagram influencers and followers from all over the world were gathered in Barcelona by the Swiss watchmaking brand, active on the social media platform since 2014.

  • October 07, 2018

    Jumping

    Longines FEI Jumping World Cup North American League - Rancho Murieta - 2018

    On Saturday 6 October 2018, Germany’s Wilhelm Genn and his mount Bugatti earned first place at the Longines FEI Jumping World Cup™ North American League in Sacramento. American rider Karrie Rufer on George d’Auvray EC took second place followed by compatriot Karl Cook on Caillou. As the Title Partner, Official Timekeeper and Watch of the series, the Swiss watchmaking brand Longines was pleased to present the winner with an elegant watch.   This world-class event was also the perfect opportunity for the spectators to discover the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz and combining high technicality and a sporty look, marked by the brand’s unique elegance.