Skip to main navigation Skip to content

To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

News

  • September 16, 2018

    Jumping

    Longines China Tour

    This weekend was marked by the first leg of the Longines China Tour, which took place for the very first time in an exceptional venue: the Great Wall in Beijing.   Dutch rider Vincent Vermeulen riding Ceylon claimed the victory in the Longines Grand Prix, finishing ahead of Kenneth Cheng on Chaccopia and Jirigala Erdeng on Brikibo vd Bosbeek. In recognition for his exceptional performance, Vermeulen was presented with an elegant timepiece from the hands of Juan-Carlos Capelli, Longines Vice president and Head of International Marketing.   In line with its motto “Elegance is an Attitude”, the Swiss watch brand was also proud to welcome three Chinese celebrities to the event, namely Xiong Zi Qi, Wu Xin, and Xing Zhao Lin.   During the Longines China Tour of Beijing Great Wall, the brand highlighted a ladies model from the Record collection, combining elegance and excellence. Displaying a mother-of-pearl dial and diamond indexes, this timepiece is chronometer-certified by the Swiss Official Chronometer Testing Institute (COSC), a designation awarded to all of the pieces in the Record collection.

  • September 13, 2018

    FEI World Equestrian Games

    Team USA earned the title at the FEI World Equestrian GamesTM Reining competition

    First medalists of the FEI World Equestrian GamesTM were celebrated tonight in Tryon after winning the Reining team competition. Team USA – composed of Casey Deary on Heavy Duty Chex, Cade Mccutcheon on Custom Made Gun, Daniel L Huss on Ms Dreamy and Jordan Larson on ARC Gunnabeabigstar – proudly captured the title on home soil on Wednesday 12 September 2018. Team Belgium ranked second followed by Team Germany. As the Official Partner, Timekeeper and Watch of FEI World Equestrian GamesTM, Longines was pleased to grant the winners elegant Longines watches.  

  • September 23, 2018

    FEI World Equestrian Games

    FEI World Equestrian Games - Tryon

    Swiss watchmaking brand Longines is delighted to take part in the much-awaited FEI World Equestrian GamesTM, which are held from 11 to 23 September 2018 in Mill Spring, North Carolina at the Tryon International Equestrian Center. As the Official Partner, Timekeeper and Watch of this multisport event gathering top-level athletes from more than 70 countries, Longines is looking forward to witnessing great sports achievements. During the twelve days of competition, equestrian aficionados from across the world will have the opportunity to enjoy performance at its peak in the different disciplines. The first week will allow the spectators to live at the rhythm of the feats of Dressage, Eventing, Endurance and Reining’s athletes, while the second week promises exciting moments of sport in Jumping, Driving, Para-Dressage and Vaulting. In this context, the Swiss watch brand will be pleased to present elegant watches to the medalists in each discipline.   During this unique event, Longines has the pleasure to highlight its Record collection as the Official Watch of the FEI World Equestrian GamesTM. Combining classic elegance and excellence, each piece in this line houses a movement including a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC). The Record collection as well as the brand’s other lines can be discovered at the Longines Boutique located in the heart of the venue.

  • September 10, 2018

    Corporate

    Longines presents the new Conquest V.H.P. GMT Flash Setting

    The Lanterna di Fuksas, a majestic and contemporary dome made of glass and steel overlooking the eternal city, played host on Sunday to an exceptional event organised to mark the international launch of the Conquest V.H.P. GMT Flash Setting. This event, focused on travel, took its guests on a journey across the world, easily changing time zones. It was the ideal occasion for a hundred or so journalists and influencers from across the globe to discover the winged hourglass brand’s latest design in the presence of Walter von Känel, President of Longines, and Juan-Carlos Capelli, Vice-President of Longines and Head of International Marketing.   During the course of the evening, Longines also unveiled the new campaign designed for the Conquest V.H.P. GMT Flash Setting. Developed around the theme of travel, it stages the brand’s Ambassadors of Elegance in different cities, at home or away. A unique campaign, thought up for an outstanding watch.   Like other variations available in this collection, the Conquest V.H.P. GMT Flash Setting houses an exclusive, cutting-edge movement that boasts a remarkable ability to simplify every aspect of the user experience: ultraprecision (±5 s/yr), Gear Position Detection (GPD) system that resets the hands after an impact or magnetic field exposure, smart crown, very long battery life and perpetual calendar that extends to 2399.   However, the new Conquest V.H.P. GMT Flash Setting continues to push the V.H.P. technology further, providing globetrotters with even greater comfort. It is equipped with a second time zone and a light-driven management system, known as Flash Setting. A must for all travellers, this timepiece can be easily set manually using the crown, or through its innovative Flash Setting function. Flash Setting is what makes fast and direct time setting possible without using the crown, while providing rigorous precision in displayed time. The system relies on the user’s smartphone and dedicated application but requires no external connection, such as WiFi or Bluetooth. The information recorded in the application is transmitted via light sequences emitted by the smartphone’s flash to a tiny opening on the watch dial, concealed in the number 12. The Swap function offers another remarkable benefit, allowing the user to interchange home time and travel time on the display simply by applying pressure to the crown, for even greater reading comfort anywhere in the world.   These steel or black PVD watches come in two sizes (41 and 43-mm diameter) and, in addition to a second time zone marked by a thin imperial arrow hand, display the hours, the minutes, the seconds and the date (perpetual calendar). The handling of each model is made simple with the smart crown and Flash Setting system, while two distinct indicators (E.O.L. and E.O.E.) preventively signal the end of battery life. Conquest V.H.P. GMT Flash Setting models come with a blue, carbon fibre, silvered or black dial. All are stamped with “Home Time” and “Travel Time” symbols at 10 o’clock and 2 o’clock respectively. A steel or black PVD bracelet or a blue or black rubber watch strap completes these exceptional timepieces.   Elegant and reliable, the Conquest V.H.P. GMT Flash Setting is poised to become the new benchmark for travel enthusiasts, and the cutting-edge of V.H.P. technology.

  • September 09, 2018

    Jumping

    Longines Global Champions Tour - Roma

    The fifteenth leg of the Longines Global Champions Tour gathered this weekend the world’s best riders and horses in the sumptuous arena of the Stadio dei Marmi, ringed by 60 classical marble statues depicting different sports. As the Title Partner and Official Timekeeper of the series, Longines is proud to have timed the stunning victory of Ben Maher riding Explosion W in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Rome. The English rider finished ahead of Henrik von Eckermann on Cantinero and Jos Verlooy on Caracas, who secured the second and third place respectively. Longines President Walter von Känel presented Ben Maher with an elegant Longines timepiece as a reward for his great performance, together with Longines Vice President and Head of International Marketing Juan-Carlos Capelli. This victory handed him one of the last golden tickets to the Longines Global Champions Tour Super Grand Prix, where he will line up against the winners of the previous legs. Indeed, the winners of the previous legs will be invited to compete in the Longines Global Champions Tour Super Grand Prix, staged in the famous Czech capital Prague, to decide who will come out on top of the world’s best athletes. In addition, the overall Longines Global Champions Tour ranking battle is an intense affair as there is one last leg before the Longines Global Champions Tour finale, held in Doha, Qatar. Ben Maher is leading the charge with 284 points, ahead of Alberto Zorzi with 237 points and Harrie Smolders with 234 points. The Official Watch of the Longines Global Champions Tour of Rome The Official Watch of the Italian leg is the Conquest V.H.P. “Very High Precision” blue dial model, which represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GDP (gear position detection) system.

  • September 02, 2018

    Horse Racing

    Longines Grosser Preis von Baden - 2018

    For the eighth consecutive year, the Swiss watch brand Longines was proud to time the Longines Grosser Preis von Baden, the highlight of the “Great Festival Week” and one of the most important horse racing events in Germany, held on the Iffezheim racecourse. The featured 2’400-meter race was claimed by Best Solution – winner of the 2018 Longines Grosser Preis von Berlin in August – while Defoe and Iquitos finished second and third. The winning owner Godolphin, trainer Saeed bin Suroor and jockey Pat Cosrave were presented elegant timepieces from the hands of Rainer Eckert, Brand Manager Longines Germany. Additionally, the brand hosted its inimitable Longines Prize for Elegance, celebrating sartorial elegance and glamorous style surrounding the renowned event. An eminent panel of jury selected Anja Weser as the prize winner, and she was awarded with a model from the Conquest Classic collection. As the Title Partner and Official Timekeeper of the Longines Grosser Preis von Baden, Longines highlighted a gent model from the Record collection. Displaying a white matt dial with painted roman numerals, this timepiece is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • August 25, 2018

    Horse Racing

    Catholic Boy led by Javier Castellano claims the 149th Travers Stakes at Saratoga Racecourse

    Swiss watch brand Longines was proud to time Catholic Boy’s victory in the 149th Travers Stakes, held at Saratoga racecourse on Saturday August 26, 2018. The brand, represented by Longines’ Westfield World Trade Center Boutique General Manager Jesus Muniz, presented the winning jockey Javier Castellano, trainer Jonathan Thomas and owners, including Robert V. LaPenta, with elegant timepieces.

  • August 26, 2018

    Jumping

    Longines FEI World Cup North American League - Langley

    On Sunday 26 August 2018, American rider Uma O’Neill and her mount Clockwise of Greenhill Z, earned first place at the Longines FEI Jumping World CupTM Vancouver in Langley. She was followed by Conor Swail (IRL) on Rubens LS la Silla and Juan Jose Zendejas Salgado (MEX) on Tino la Chapelle. On this occasion, Swiss watchmaking brand Longines was proud to grant the winner an elegant timepiece as a reward for her great performance. In addition, Title Partner and Official Timekeeper Longines was delighted to present the Official Watch of the event, a Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz and combining great precision, high technicality and a sporty look.

  • August 19, 2018

    Jumping

    The Longines Grand Prix of the Région Normandie concludes a successful second edition of the Longines Deauville Classic

    The ouststanding victory of French rider Mathieur Billot in the Longines Grand Prix of the Région Normandie concluded the second edition of the Longines Deauville Classic, consisting this year of four days of competition. The winning rider finished ahead of Great Britain’s Guy Williams on Rouge de Ravel and his fellow countryman Kevin Staut on Vendome d'Anchat HDC, second and third respectively.   The performance of Mathieu Billot was celebrated by Longines – represented by its Vice president and Head of International Marketing – who presented him with an elegant timepiece.   The Official Watch of the Longines Deauville Classic During the event, the Swiss watch brand highlighted a model from the Record collection, as the Official Watch. This steel 40-mm diameter model displays a white matt dial with 12 painted roman numerals. Its automatic movement includes a single-crystal silicon balance spring with unique properties and is certified as a “chronometer” by the Swiss Official Chronometer Testing Institute (COSC).

  • August 18, 2018

    Endurance

    Endurance Ride - Euston Park 2018

    On Saturday 18 August 2018, Shaheen Yayhya Shaheen Khalfan Almazrouei (UAE) and his mount Castlebar Tazzani earned first place at the 120 kilometers course of the fourth ride at Euston Park.  He was followed by compatriots Salim Said Al Owais on Keeshan D’Aillas and Saeed Hamoud Saeed Al Khayari on As Arapey. Longines is proud to be the Official Timekeeper and Watch of the 2018 Euston Park Endurance rides. This competition includes 80, 120 and 160 kilometers rides and offers the opportunity for top riders and horses from all over the world to compete at the stunning Suffolk venue. On this occasion, the Swiss watchmaking brand Longines was proud to award the winner an elegant Longines timepiece. The Official Watch of the HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup Festival was a model from the Record collection, which combines classic elegance and excellence aspiring to become the spearheads of the brand.