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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • April 11, 2019

    Horse Racing

    IFHA & Longines Award of Merit 2019

    As the Official Partner and Official Watch of the International Federation of Horseracing Authorities (IFHA), the Swiss watchmaker Longines was proud to present the 2019 Longines and IFHA International Award of Merit to industry leader John Messara, who is the first Australian to receive the award. “I’m very grateful to receive the Longines and IFHA International Award of Merit because it is presented by my international peers, and much of my work over the past four decades has focussed on elevating Australian racing and breeding and communicating our success around the world,” said Messara. “I acknowledge especially the unflinching support of my wife, Kris, and our four children; all of my team, past & present, at Arrowfield; the Boards & Executives of Racing New South Wales and Racing Australia; and two excellent Ministers for Racing, the Honourable George Souris AM and the Honourable Troy Grant. “I’ve also been blessed by an incomparable dynasty of champion stallions that has shaped my career and the entire Australian thoroughbred industry over the past 30 years. Danehill, Redoute’s Choice and now Snitzel – thank you.” Previous winners of the International Award of Merit include the Magnier family and trainer Aidan O’Brien, the driving forces behind Coolmore and the Ballydoyle Racing Stable in Ireland; Yutaka Take, legendary Japanese jockey; the Romanet family, long renowned leaders in both the French and international world of horseracing; Jim Bolger, leading Irish trainer, owner and breeder; Alec Head, past champion trainer and patriarch of prominent stud farm Haras du Quesnay; Seth Hancock of historic Claiborne Farm in America; and the late Marcel Zarour Atanacio, former chairman of the South American organization for the promotion of Thoroughbreds (OSAF). The International Award of Merit was created in 2013 by Longines and the IFHA in order to honour public figures for their outstanding contribution to the world of horse racing. As Official Partner and Official Watch of the IFHA, Longines additionally awards several other prizes in recognition of excellence in this discipline in collaboration with the IFHA. The winners are honoured throughout the year in ceremonies attended by representatives from across the entire profession. “It is a great honour and pleasure to recognise tonight Mr. John Messara’s dedication to Thoroughbred racing, a sport dear to the brand,” said Walter von Känel, president of Longines. “Indeed, for one century and a half, our love for the equestrian world has steadily increased, and today we have become the main partner of international institutions and events in the disciplines of horse racing, but also show jumping, eventing, endurance, dressage and driving. More than that, our commitment to equestrian sports is based on common shared values: Tradition, Elegance and Performance. It perfectly embodies our long-time partnership with the IFHA, of which Longines is the proud Official Partner and Official watch.” Representatives from both Longines and the International Federation of Horseracing Authorities were in Australia to celebrate Messara’s achievements. “I have the utmost respect for John Messara, and it is an honour for me to be in Sydney for the presentation of the seventh Longines and IFHA International Award of Merit,” said Louis Romanet, chairman of the IFHA. “The recipients of the first six awards confirm the dynamic global nature of 21st century breeding and racing. He is a very deserving recipient of the prestigious 2019 Longines and IFHA International Award of Merit.”%break%About John Messara, recipient of the 2019 Longines & IFHA International Award of Merit Messara has been a key figure in Australian racing for more than three decades, and he is the owner and chairman of Arrowfield Stud in New South Wales. The highly successful and respected farm, which was founded in 1985, identified, purchased and launched the career of breed-shaping champion sire Danehill in Australia and is currently home to his champion sire grandson Snitzel. Among his many titles, Messara has served as chairman of Racing New South Wales (December 2011- December 2016), inaugural chairman of Racing Australia (January 2014-December 2016), vice-chairman of the Asian Racing Federation (2014-2016), president of Thoroughbred Breeders Australia (2007-2008), and inaugural chairman of Aushorse (2001-2008). Previous accolades Messara has received include Life Membership of the Australian Turf Club (2016), the Thoroughbred Breeders NSW inaugural Heroic Award (2011), and appointment by the Australian government in 2008 as a Member of the Order of Australia (AM). Messara, who was born in 1947, attended the University of New South Wales. After graduating in 1968, he commenced work with Edwin V Nixon & Partners (Arthur Young & Co), chartered accountants, before joining the firm of Ralph King & Yuill, Member of the Sydney Stock Exchange, and establishing their European branch in Geneva, Switzerland. He returned to Australia and was elected a Member of the Sydney Stock Exchange in 1973.  That same year, Messara married his wife, Kristine. They have four children: Dr. Louise Messara; Paul Messara, Group 1 trainer and manager, Arrowfield Stud; Michael Messara, a director of the Arrowfield Group; and media presenter and producer Susanne Gray.     About Longines Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has built solid and lasting ties with the world of sport over the years, with a wealth of experience as timekeeper for sports championships around the globe and a partner of numerous international sports federations. Renowned for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watch manufacturer. Known by its winged hourglass logo, the brand is today present in over 150 different countries. About the International Federation of Horseracing Authorities (IFHA) The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its 60 members are the national racing authorities across the globe which stage Thoroughbred races. Major areas of the IFHA’s activities include: Making and amending the International Agreement on Breeding, Racing and Wagering (the IABRW) Policy development relating to welfare and safety of horses and riders International Race Planning and Grading (“black type”) World Rankings The fight against Equine Prohibited Substances and Practices Harmonization of Race Day Rules Certification of IFHA Reference Labs Fostering commercial development of the racing industry globally The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).

  • April 10, 2019


    A new all-ceramic version broadens the Longines HydroConquest collection

    Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.   An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.%break%Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.   With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

  • April 05, 2019


    Longines and the European Equestrian Federation renew their collaboration

    Longines and the European Equestrian Federation (EEF) are delighted to announce the renewal of their partnership. With this new agreement, the two partners will continue to pursue the objectives of developing equestrian sport while promoting the values of fair and safe sport with a strong emphasis on both athlete and horse welfare. Since 2015, the Swiss watchmaker has been the Official Partner and Official Watch of the EEF, as well as the Title Partner of the Longines EEF Rankings and the Longines Brotherhood Programme.   Theo Ploegmakers, President of the EEF comments the partnership extension: “It is my pleasure to announce that Longines has prolonged the agreement as EEF’s Official Partner. Longines is known for its historical involvement in the equestrian world and this partnership offers strong support to our mission to promote European Equestrian Sports.”   Matthieu Baumgartner, Marketing Vice President of Longines, adds: “We are particularly proud to renew our collaboration with the EEF as its Offical Partner and Official Watch. While contributing to develop the sport across the continent, this partnership strengthens our long-lasting commitment to the equestrian universe.”%break%Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.   The EEF is a progressive and independent body whose mission is to maximise the potential and development of equestrianism throughout the continent of Europe. The EEF Brotherhood Programme, launched in Essen (GER) in 2013, aims at facilitating specific knowledge transfer; it sees  a developed National Federation (NF) providing technical, theoretical and/or administrative assistance to another NF in the region. A donor NF can also be a receiver under the terms of the programme.

  • April 07, 2019


    Longines FEI Jumping World Cup™ Finals Gothenburg 2019

    On 7 April 2019, Steve Guerdat (CH) and Alamo brilliantly made the difference in the Longines FEI Jumping World CupTM Final at the Scandinavium Arena in Gothenburg. The winner’s compatriot Martin Fuchs riding Clooney 51 finished second ahead of Peder Fredricson (SWE) and Catch Me Not S. In its role of Official Timekeeper, Longines was proud to time the remarkable performances of these athletes during the whole 2018/2019 season leading up to the Final. The great winner, as well as the second and the third, were presented with elegant Longines timepieces from the hands of Matthieu Baumgartner, Vice President Marketing.   Over the weekend, Longines was also pleased to be associated with the FEI Dressage World Cup™ Final, which offered great moments of elegance and emotional sports achievements. The prestigious Title was claimed by Germany’s Isabell Werth on Weihegold OLD, who impressed by the precision of their performance. The podium was completed by Laura Graves (USA) on Verdades and Helen Langehanenberg (GER) on Damsey FRH.   Besides, this edition of the Finals was the perfect occasion for the spectators to discover the Official Watch of the event, a new model from the iconic HydroConquest collection, which combines technical excellence with a sporty silhouette and an elegant style. The brand added reimagined variations to this line in 2018 with timepieces that preserve the traditional style of diving watches, inspired by the unique requirements of the sport. The highlighted model in Gothenburg features a blue sunray dial completed by a highly technical and innovative ceramic bezel matching the colour of the dial.

  • April 02, 2019


    Longines to become Title Partner of the Longines FEI European Championships 2019 in Rotterdam

    The winged-hourglass brand is delighted to be part of the Longines FEI European Championships 2019, which will be held from 19 to 25 August in Rotterdam (NL) with equestrian top sports events taking place at Kralingse Bos and Kralingse Plas. On this occasion, Longines will serve as its Title Partner, Official Timekeeper and Official Watch. Besides, the brand will have the great pleasure to grant the winners in the different disciplines with elegant timepieces as a celebration of their great performances.   Matthieu Baumgartner, Longines Vice President, commented: “Our support to equestrian sports dates back more than a century and a half and we are now associated with many of its disciplines. This new partnership with the Longines FEI European Championships 2019 as its Title Partner is perfectly in line with our long-lasting commitment to these sports. We look forward to timing the participants’ sports achievements as the Official Timekeeper of these Championships and to present the medalists with elegant Longines timepieces.   “I am very proud to announce Longines as our Title Partner for the upcoming European Championships in Rotterdam”, says Belle de Bruin, President of the Longines FEI European Championships 2019. “In Rotterdam, we have a long-standing partnership with Longines for the CHIO Rotterdam and this partnership has turned over the years into a great collaboration for great parties. These Longines FEI European Championships will be the largest international equestrian event ever organized in Rotterdam and one of the largest in the Netherlands. This deserves a strong and elegant brand as Title Partner”.

  • March 30, 2019

    Horse Racing

    Dubai World Cup & Longines Dubai Sheema Classic 2019

    As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, held on 30 March, at the impressive facilities of the Meydan Racecourse. The Swiss watch brand also lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, claimed by Old Persian led by William Buick. Old Persian’s winning owner, trainer and jockey received elegant timepieces from the hands of Matthieu Baumgartner, Vice President Marketing of Longines and Patrick Aoun, Brand Manager of Longines Middle East.   The Dubai World Cup was the perfect opportunity for Longines to highlight a model from the Conquest V.H.P. “Very High Precision” collection, as the Official Watch of the race day. This timepiece, featuring a blue dial, is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.  

  • March 28, 2019


    Longines becomes Title Partner of the Longines Balve Optimum

    Swiss watch brand Longines is delighted to announce its new collaboration with THE LONGINES BALVE OPTIMUM Show Jumping and Dressage competition as Title Partner, Official Watch and Official Timekeeper. Initiated more than 70 years ago, this great sports event will be held in the elegant Castle of Wocklum, located in Balve (Germany), from June 13 to June 16.   This prestigious equestrian rendezvous, built upon tradition yet always looking towards the future, carries a clear vision, highlighted by its Director, Rosalie Freifrau von Landsberg-Velen: “We are incredibly proud and happy to make history in Balve this year. Longines represents a fantastic partner for the newly named LONGINES BALVE OPTIMUM. With our motto “future needs origin” as a foundation, we share various values with Longines, such as tradition, precision, motivation, know-how, top performance, elegance, love of equestrian sport and horses, high quality and idealism. The LONGINES BALVE OPTIMUM aims to become a name that will shine far beyond regional borders, combining our Sauerland down-to-earth character with the internationally recognized Longines brand. A great partnership that promises a great event." %break%Longines Marketing Vice President, Matthieu Baumgartner comments: "We are especially proud to announce that, from this point forward, Longines will associate its name with the LONGINES BALVE OPTIMUM. This new partnership reinforces our long-lasting passion for the equestrian universe, which dates back one century and half. More particularly, we, at Longines, attach a great importance to support events that are aligned with our core values of tradition, elegance and performance, which are perfectly embodied by the LONGINES BALVE OPTIMUM. We are looking forward to taking part in this exciting sports event, which strengthens Longines’ ties with Germany: a country in which our brand is present since its earliest moments, in the 1830s.” Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.

  • March 23, 2019

    Horse Racing

    Stunning victory of Kiamichi at the 63rd run of the Longines Golden Slipper

    On Saturday 23 March, the Swiss watch brand Longines celebrated its sixth year as the Title Partner, Official Timekeeper and Official Watch of the Longines Golden Slipper, also known as the `Jewel in the Crown´ of the Rosehill Carnival. On this occasion, Longines was proud to have timed the victory of Victorian jockey Damian Lane riding Kiamichi, who took out the coveted title in the richest two-year-old race. In front of an ecstatic crowd at the Rosehill Gardens Racecourse, the winning owner, trainer and jockey were presented with elegant Longines timepieces from the hands of Longines representative. Longines Golden Slipper Carnival ambassadors, The Rubens frontman, Sam Margin and his international model wife Rosie Tupper, attended the race day and judged the Longines Prize for Elegance, selecting the most elegant female racegoer of the day. They presented the winner a beautiful Longines timepiece, echoing the elegance of this event and her highly distinguished outfit. The Longines Golden Slipper was the perfect occasion for the brand to highlight the Official Watch of the event, a model from the Record collection. This line combines classic elegance and excellence, aspiring to become the spearheads of the brand. Moreover, the automatic timepieces of this collection house a chronometer movement with unique properties, certified by the Swiss Official Chronometer Testing Institute (COSC).

  • March 17, 2019

    Alpine Skiing

    The 2019 Longines Rising Ski Stars prizes awarded to Meta Hrovat and Clément Noël

    In the context of the FIS Alpine Ski World Cup Finals, of which Longines is the Official Timekeeper, the Swiss watch brand was delighted to present the Longines Rising Ski Stars prizes today in Soldeu, Andorra. This title, which rewards the best female skier under the age of 21 and the best male skier under the age of 23 in the FIS Alpine Ski World Cup overall standings for the season, was awarded to Slovenia’s Meta Hrovat and France’s Clément Noël. Two-time slalom winner at the FIS Junior World Championships in 2018 and 2019, Meta Hrovat ended her third FIS Alpine Ski World Cup season with four top-10 results in the disciplines of slalom and giant slalom, while Clément Noël has achieved his best results in the circuit this season, claiming three slalom victories, in Wengen, Kitzbühel and Soldeu. Both talented athletes received a Longines watch, a trophy, as well as a cheque from Longines Vice President, Charles Villoz. This celebration was held today, following the prize giving ceremony for the overall winners of the 2018/2019 FIS Alpine Ski World Cup, a title defended by Longines Ambassador of Elegance Mikaela Shiffrin and Marcel Hirscher, who received an elegant timepiece to mark their outstanding performance. 

  • March 10, 2019

    Horse Racing

    Longines Gran Premio Latinoamericano 2019

    On Sunday, as the Official Partner of the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), Longines was proud to time all the races of the Longines Gran Premio Latinoamericano in Santiago (Chile). Ya Primo ridden by Jeremy Laprida won the highlight race of the 2019 Longines Gran Premio Latinoamericano. The 2019 Longines Cup Carlos Campino was claimed by Bernardo León on Lluvia de Plata. In keeping with the brand’s motto ‘Elegance is an Attitude’, Longines also hosted its famous Longines Prize for Elegance, celebrating individual expressions of elegance, and rewarding a Gentleman and a Lady from the public with a Longines timepiece.   The spectators attending this much-anticipated racing rendezvous had the opportunity to discover the Official Watch of the event: a sporty model from the Conquest V.H.P. “Very High Precision” collection. This watch represents the ultimate step in quartz precision wristwatches, featuring timekeeping technology pioneered by the Swiss watch brand. The movement of the Conquest V.H.P. is renowned for its high degree of precision for an analog watch (± 5 seconds/year), and its ability to reset its hands after an impact or exposure to a magnetic field. This Longines watch’s attractive features are further complemented by its superior battery life and a perpetual calendar.   The Longines Gran Premio Latinoamericano is an itinerant competition set up by the OSAF every year in a different Latin American country. In addition of being its Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, considered the most important international Group 1 horse race of the subcontinent. In 2020, the Longines Gran Premio Latinoamericano will take place in Argentina.