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  • June 06, 2019

    Eventing

    Dressage’s rising star Sönke Rothenberger has become a Longines Ambassador of Elegance

    Swiss watch brand Longines, whose passion for equestrian sports dates back more than a century and a half, is delighted to announce that the talented dressage rider Sönke Rothenberger has become its latest Ambassador of Elegance. In a career spanning more than a decade, the German rider has collected a string of titles and medals, notably with his iconic gelding Cosmo in the past few years. Sönke’s impressive results include a double German national champion title in 2018 (Grand Prix Special and Grand Prix Freestyle) and team gold at the 2016 Rio Olympic Games, as well as at the 2017 Longines FEI European Championships in Gothenburg (SWE) and at the most recent FEI World Equestrian Games in Tryon (USA).   As part of the work undertaken by the brand to support the talented athletes of tomorrow, Longines awarded Sönke Rothenberger the 2016 Longines Rising Star prize during the FEI Awards ceremony, in recognition of his remarkable talent and his extraordinary commitment to equestrian sport.    Dressage as a discipline, in which Sönke excels, is the perfect embodiment of the values of elegance promoted by Longines in its slogan “Elegance is an Attitude”. The harmony of the movements, the completely symbiotic relationship between athlete and horse and their respect for one another are the ultimate expression of elegance.   Sönke Rothenberger said: “I am extremely proud to join the Longines family as an Ambassador of Elegance and to be associated with a key player in equestrian sport. Not only are elegance and precision at the very heart of every Longines watch; they are also an essential part of my sport and are qualities to which I aspire as an athlete. I was lucky enough to visit the Longines museum and production workshops last month, allowing me to find out more about the brand’s history and to gain a greater understanding of the valuable expertise that goes into its watch production.”   Longines and equestrian sport   Longines’ passion for the world of equestrian sport dates back to 1869, when the brand first produced a pocket watch bearing a horse’s head. In 1912, it then became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the Fédération Equestre Internationale’s Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, endurance racing and eventing, as well as horse-racing events.

  • June 02, 2019

    Jumping

    Longines FEI Jumping Nations Cup of Switzerland - Longines CSIO Schweiz St-Gallen

    It was one of the highlights of this year’s Longines CSIO St.Gallen: The prestigious Longines FEI Jumping Nations Cup™ of Switzerland was won by France. He was followed by the Italian team on the second and the Swiss team on the third place. The winner received an elegant Longines watch from the brand’s President Walter von Känel.   Pénélope Leprévost (FRA) won the Longines Trophy, awarded to the best amazone of the whole event, and was also honoured with a Longines watch.   At the Longines Grand Prix der Schweiz on Friday, Steve Guerdat (SUI) on Venard de Cerisy won the competition, followed by Arthur Gustavo da Silva (SUI) on Inonstop van T Voorhof and Laura Renwick (GBR) on Dublin V.   The watch brand took the occasion to support JustWorld International through the Clear The Jump action. Each time a rider and his horse cross the Longines triple obstacle clear, the equivalent of 200 meals is offered to the association, which aims to lift children out of poverty. Thanks to this campaign, Longines has helped to offer 5000 meals for the benefit of the JustWorld International Foundation.   The Official Watch of this year’s Longines CSIO St.Gallen is an model from the collection HydroConquest. Its bezel is enhanced with a blue ceramic insert, which matches the colour of the dial, adding a touch of brilliance and modern styling. Scratch-resistant, it ties together the fully modernized design and sporty silhouette of this collection. This timepiece combines technical excellence and traditional elegance, two of the brand's greatest values.   The collaboration between Longines and the Longines CSIO St.Gallen reinforces the brand’s traditional commitment in equestrian sports and makes Longines a major player in this field. Longines has been associated with the equestrian world since its inception. The oldest known Longines watch decorated with equestrian motifs dates from 1869, and ushered in a handsome series of equestrian-themed pocket watches. The brand’s early ties with horses encouraged the watchmakers of Saint-Imier to pursue advances in sports timekeeping for equestrian competitions. In 1878, the winged hourglass brand developed its first chronograph movement, the legendary 20H. In addition, the Swiss watch brand was associated for the first time with a show jumping event in 1912. Today, Longines is passionately committed to the equestrian world and its various disciplines.

  • June 01, 2019

    Jumping

    Longines Global Champions Tour of Hamburg 2019

    The sixth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, was rounded off this Saturday in Hamburg with the remarkable home win of Daniel Deusser on Jasmien v. Bisschop in the weekend’s highlight competition, namely the Longines Global Champions Tour Grand Prix of Hamburg. Therefore, Longines was delighted to grand him an elegant timepiece as a reward for his great performance.   This prestigious event was the occasion chosen by Longines to highlight the Official Watch of the event, the Conquest V.H.P. “Very High Precision”. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality, and a sporty look, marked by the brand’s unique elegance.

  • May 26, 2019

    Jumping

    Longines FEI Jumping Nations CupTM of France

    The European Division 1 League of Longines FEI Jumping Nations Cup™ competition got off to a thrilling start on Friday, with Team Switzerland taking the victory in La Baule, ahead of Team Belgium and Team France. The members of Team Switzerland, namely Niklaus Rutschi, Bryan Balsiger, Paul Estermann and Steve Guerdat, were presented with elegant Longines timepieces in recognition for their great performance.   On Sunday afternoon, the Grand Prix Longines De La Ville de la Baule was claimed by German rider Simone Blum on DSP Alice, in front of Switzerland’s Steve Guerdat on Albfuehren's Bianca, second, and Ireland’s Darragh Kenny on Important de Muze, third.   The Official Watch of the Longines FEI Jumping Nations CupTM of France in La Baule was a model from the Conquest V.H.P. « Very High Precision » collection, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • May 26, 2019

    Jumping

    Longines FEI Jumping World CupTM China league – 2nd leg

    On Sunday 26 of May 2019, Hongkongese rider Kenneth Cheng on Fanyface claimed victory at the 2<sup>nd</sup> leg of the Longines FEI World Cup Jumping China League held in Chengdu. Chinese rider Nulahemaiti Lbai on Gulio van de Koelaar took second place followed by compatriot Jiri Galatu on Chalano Gold. As the Title Partner, the Official Timekeeper and Watch of the event, Longines was proud to grant Kenneth Cheng an elegant timepiece as a reward for his great performance.   Over the weekend, Longines had the pleasure to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • May 19, 2019

    Jumping

    Longines Global Champions Tour of Madrid 2019

    The fifth leg of the Longines Global Champions Tour, of which Longines is the Title Partner and Official Timekeeper, ended this Sunday in Madrid. The weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Madrid, was marked by the victory of Martin Fuchs (SUI) on Chaplin. To celebrate his achievement the Swiss rider was awarded an elegant Longines timepiece. Over the weekend, Longines was proud to highlight its Conquest V.H.P. “Very High Precision” model as the Official Watch of the event. This timepiece represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. This timepiece houses an exclusive movement, renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field.

  • May 16, 2019

    Corporate

    Simon Baker is back for the 2019 edition of the Prix de Diane Longines, the epitome of elegance

    The 170th edition of the Prix de Diane Longines will be held on Sunday 16 June at the Chantilly racecourse. With just a month to go before this elegant equestrian event is held at the horse capital, Longines and its Partner France Galop have unveiled the highlights of the 2019 edition during a press breakfast at the Cercle d’Aumale in Paris, which pays homage to Henri d’Orléans, Duke of Aumale, to whom we owe the stunning Domain of Chantilly. The prestigious Prix de Diane Longines – a thrilling day of events with no less than eight thoroughbred races – is the world’s most important race for fillies. For the occasion, the Chantilly racecourse will delight the tens of thousands of spectators with decor inspired by jockey silks: graphic adornments and lovely colours creating a lively and playful atmosphere.    The traditional equestrian event Prix de Diane Longines is also a chance to attend two races the brand lends its name to: the Prix Longines Future Racing Stars and the Prix de la Reine Marie-Amélie Longines, in which young jockeys from all over the world and FEGENTRI (International Federation of Gentlemen and Lady Riders) riders compete. Longines is pleased to time the races, showcase up-and-coming talent and racing amateurs, as well as award the winners with elegant timepieces.   This year, Longines is especially proud to welcome its Ambassador of Elegance, the Australian actor and racing enthusiast Simon Baker, who is sure to add an elegant touch to the event. Simon Baker will have the pleasure of being present at the event’s main race. At the end of the Prix de Diane Longines and accompanied by representatives of the brand, he will present elegant Longines watches to the winning filly’s team.   The “Mademoiselle Diane par Longines” award will be held, like every year, at the Village de Diane, where the 10 most elegant female spectators from the event will showcase their most beautiful outfits for a chance to win the renowned award. Simon Baker will present the winner with the event’s Official Watch, a steel and rose gold model from the Record collection featuring a mother-of-pearl dial adorned with diamond indexes. This piece, alongside other Longines collections, will be showcased at the Longines boutique at the Village de Diane.

  • May 05, 2019

    Jumping

    Longines FEI Jumping Nations Cup™ of Mexico - Coapexpan 2019

    On Sunday 5 May 2019, Team Mexico (composed of Patricio Pasquel on Babel, Manuel Gonzalez Dufrane on Hortensia van de Leeuwerk, Lorenza O’Farrill on Queens Darling and Salvador Onate on Big Red) claimed the title at the Longines FEI Jumping Nations Cup™ of Mexico in Coapexpan. Team America took second place ahead of Team Canada. The Swiss watchmaking brand was also proud to present another highlight of the event, the Longines Grand Prix, held on Friday 3 May 2019. This international show jumping competition displayed a 100% Mexican podium with the victory of Lorenza O’Farrill on Calvira, followed by compatriots Andrea Azcarraga on Contendros and Gerardo Pasquel Mendez on Mighty Mouse. Longines had the pleasure to grant the winners of both competitions with elegant watches as a reward for their great performance.   In addition, this event was also the perfect opportunity for the brand to present the Official Watch, a new model form the iconic HydroConquest collection. Drawing its inspiration from the fascinating world of water sports, this line combines technical excellence and traditional elegance, both distinguishing hallmarks of the brand.

  • May 05, 2019

    Horse Racing

    Longines Kentucky Oaks & Kentucky Derby, Longines Churchill Distaff Turf Mile 2019

    This weekend, Louisville (USA) beat to the rhythm of horseracing. On Saturday, the Kentucky Derby, also known as “the most exciting two minutes in sports”, took place at Churchill Down. On that occasion, Country House, ridden by Flavien Prat, was declared the winner after disqualification for interference of Maximum Security. To mark their victory, Longines awarded Country House’s owner, trainer and jockey with Longines timepieces before an engaged crowd of spectators.   The Derby race represented the pinnacle of an exciting weekend of sport and elegance, with many highlights on and off the track. Earlier on Saturday, the Longines Churchill Distaff Turf Mile prize was claimed by Beau Recall, ridden by Irad Ortiz, who established a lead over Got Stormy and Daddy Is a Legend, close behind.   On Friday, Longines served as Title Partner, Official Timekeeper and Official Watch of the Longines Kentucky Oaks, with an exciting win from Serengeti Empress, ridden by Jose Ortiz. The Longines Prize for Elegance also made an elegant spectacle from the most fashionably attired attendees at Churchill Downs, who worked the pink carpet in their finery, vying for the coveted Longines Prize for Elegance and the chance to win a Longines watch. A panel of judges, including Longines U.S. Brand President Pascal Savoy, selected the most elegant contestants, in keeping with the brand’s motto, “Elegance is an Attitude.”   Presenting the Official Watches of the 2019 Longines Kentucky Oaks and the Kentucky Derby:   The spectators of the Longines Kentucky Oaks had the opportunity to discover the Official Watch of the event, a model from the Longines Master Collection. With its contemporary blue dial, glittering diamond indexes, and polished stainless-steel bracelet, this timepiece blends classic elegance and excellence, for the greatest pleasure of watchmaking enthusiasts. Its self-winding movement and power reserve also ensure this Swiss-made Longines watch’s elegance is matched only by its precision and quality.   As the Official Watch of the Kentucky Derby, Longines was proud to highlight its chronograph model from the Conquest V.H.P. “Very High Precision” collection. The latter represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Displaying a blue dial, this watch houses an ultra-precise movement (+-5 seconds/year), a chronograph caliber and a perpetual calendar.   About Longines: Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • May 05, 2019

    Jumping

    Longines Global Champions Tour of Shanghai 2019

    The fourth leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses in Shanghai in front of the impressive 63-meter high China Art Palace. As the Title Partner and Official Timekeeper of the Tour, Longines was proud to be associated with the highlight of the Chinese stage, the Longines Global Champions Tour Grand Prix of Shanghai. Longines Ambassador of Elegance Aaron Kwok attended the event on Saturday, and witnessed the victory of Danielle Goldstein on Lizziemary in the featured competition. The multi-talented artist and Longines Ambassador of Elegance Aaron Kwok, together with Dennis Li, Vice President of Longines China presented her with an elegant Longines timepiece to celebrate her achievement. Over the weekend, Longines was proud to highlight a model of the Conquest V.H.P. collection as the Official Watch of the event. Representing a new achievement in the field of quartz, this line combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.