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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

News

  • September 04, 2020

    Horse Racing

    Longines Kentucky Oaks and Kentucky Derby

    On Saturday, September 5, Longines was proud to time the victory of Authentic, ridden by John Velazquez, in the 146th Kentucky Derby in Louisville (USA). To mark their remarkable victory in what is considered “the most exciting two minutes in sports”, the Swiss watchmaker awarded Authentic’s owner, trainer and jockey with Longines timepieces. Second place was taken by Tiz The Law followed by Mr. Big News. Earlier that day, the Longines Churchill Distaff Turf Mile prize was claimed by Beau Recall, ridden by Manuel Franco, who established a lead over Newspaperofrecord, close behind.   On Friday, September 4, Longines also served as Title Partner, Official Timekeeper and Official Watch of the Longines Kentucky Oaks, with an exciting win from Shedaresthedevil and Florent Geroux.   This weekend, fans from all over the country showed their Oaks and Derby style from home in the Kentucky Derby Fashion Contest by Longines. A panel of judges, including Longines U.S. Brand President Pascal Savoy, selected the most elegant contestants, keeping with the brand’s motto, “Elegance is an Attitude.”   Longines Spirit: The Official Watch of the 146th Longines Kentucky Oaks and Kentucky Derby   The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified.

  • September 13, 2020

    Horse Racing

    Longines Grosser Preis von Baden

    As the Official Partner and Timekeeper of the Longines Grosser Preis von Baden, ran on September 13 on the Iffezheim racecourse, Longines was proud to time the eleven races of the day, including the eponymous race, won by Barney Roy, ridden by James Doyle, ahead of Communique and Torquator Tasso. As the Title Partner and Official Timekeeper of the event, Longines was delighted to present Barney Roy’s winning team with elegant timepieces.   Longines Spirit: The Official Watch of the 148th Longines Grosser Preis von Baden   The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified.

  • August 16, 2020

    Jumping

    Edward Levy on Sirius Black claims the Grand Prix Longines de la Région Normandie

    From August 13-16, the Pôle International du Cheval de Deauville hosted the fourth edition of the Longines Deauville Classic, featuring an intense and exciting competition program and an impressive list of renowned international riders, including Longines’ Friend of the Brand Bryan Balsiger.   On Thursday and Friday evening, the Longines Equestrian Challenge brought together the disciplines of horseracing and show jumping in a spectacular show, featuring talented jockeys and riders. The winning team, made up of Nicola Philippaerts and Christophe Soumillon, was rewarded with elegant Longines timepieces after their great victory.   The Longines Grand Prix de la Région Normandie, initially scheduled on Sunday, was held on Saturday and was claimed by French rider Edward Levy on Sirius Black, followed by José Maria Larocca (ARG) and Finn Lente, second, and Scott Brash (GBR) on Hello Vincent, third. Edward Levy was presented with a Longines watch from the hands of Longines’ Regional Sales Manager, Stéphane Deneef.

  • August 14, 2020

    Corporate

    Longines celebrates the Grand Opening of its newest boutique in Lanzhou with Ambassador of Elegance Zhao Liying

    Today marked the Grand Opening of Longines’ newest boutique in Lanzhou City, China, in the presence of Zhao Liying, Ambassador of Elegance since 2017. As in all times, the acclaimed Chinese actress brought elegance and sophistication to this boutique opening, during which she was wearing a model from La Grande Classique de Longines, adorned with diamonds. Spread across over 62 square meters, the store is located at in the district of Qilihe, Lanzhou, in the Gansu Province and provides the customers with the opportunity to discover Longines’ various collections in an elegant environment reflecting the brand’s traditional values.   In addition to the ribbon cutting ceremony, Zhao Liying also took part in the unveiling of the Chinese Valentine’s Day roadshow, which will travel through eight different locations across the country until August 26th. On this occasion, she commented: “To select a pair of couple watches as a gift for Chinese Valentine’s Day is a romantic and meaningful gesture, as watches illustrates the importance of time and commitment between lovers.”

  • September 20, 2020

    Dressage

    Longines Balve Optimum

    Last weekend, Longines was proud to be the Title Partner, Official Watch and Official Timekeeper of the Longines Balve Optimum 2020. The equestrian competition takes place every summer since 1948 in the German town of Balve. This year, the dressage event was held from September 18 to 20.   On Sunday, Isabell Werth won the Grand Prix with 90.825%, followed by Jessica von Bredow-Werndl (89.35%) and Dorothee Schneider (81.6%).     The Longines Balve Optimum 2020 was a great opportunity for the brand to highlight its Official Watch, a model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

  • September 13, 2020

    Jumping

    CSI5* Valkenswaard

    As the Official Partner and Official Timekeeper of the Tops International Arena, Longines was proud to time the victory of Gregory Wathelet on his super-charged grey stallion Nevados S in this weekend’s highlight competition, the GC Grand Prix of Valkenswaard. The brand was also delighted to grant the winner with an elegant timepiece to celebrate his great performance. This weekend of intense competition was the perfect occasion for Longines to present the Official Watch of the event, a model from the new Longines Spirit collection. This collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified.

  • September 05, 2020

    Jumping

    Swiss Jumping Championship Elite presented by Longines

    The Final of the Swiss Jumping Championship Elite was held on September 5th in Humlikon in the context of the LerchPartner.ch CSI Humlikon of which the Swiss watchbrand Longines is the Presenting Partner and Official Watch. Climax of the Longines Championship Series, the Final gathered Switzerland's best riders. Longines Friend of the Brand Bryan Balsiger and Aks Courage jumped to victory ahead of Niklaus Schurtenberger on Ouincassi, second and Martin Fuchs on Stalando, third. Bryan Balsiger was granted an elegant Longines timepiece from the hands of Christophe Jeanneret, Swiss Market Brand Manager.   In 2019, the Swiss watchmaking brand based In St. Imier became the Main Partner of the Swiss Equestrian Federation and its discipline of Show Jumping, thus enhancing Longines' commitment to equestrian sports on a national level. As part of this agreement, the Swiss watchmaking brand lends its name to the series "Longines Championship Series" comprising all national qualifiers for the Swiss Jumping Championship Elite.

  • July 21, 2020

    Corporate

    Back to basics for The Longines Avigation Watch Type A-7 1935

    The Longines Avigation Watch Type A-7 1935 pays homage to aviation's finest hours. Longines has been associated with the aeronautical universe and its pioneers since the beginning of the 20th century. For this new timepiece, the brand takes inspiration from a model ordered by the U.S. Air Force in 1935. In order to be designated "Type A-7” by the US Army so that it could be worn by its pilots, the watch had to meet extremely rigorous specifications in terms of aesthetics, durability and precision.   Faithful to the original model, the new variation of The Longines Avigation Watch Type A-7 1935 sets itself apart with its black dial shifted 40° to the right. The particular orientation of the dial allowed pilots to read the indices without having to release the plane's control yoke.   To facilitate the handling of the watch in the air – even when wearing gloves – the fluted crown located at 12 o’clock enabled control of the different chronograph functions: power, stop, and reset, by simply pressing the single push-piece. Today, The Longines Avigation Watch Type A-7 1935 adopts this unique design.   Its stainless steel case with a diameter of 41.00 mm houses a column-wheel chronograph movement (L788.2) exclusively developed for Longines.   Adopting the specifications of the historic model, the matt black dial adorned with large Arabic numerals and a “train track” chapter ring, ensures optimal readability. This understated composition is decorated with elegant "cathedral"-type hands covered with Super-LumiNova®.   Mounted on a brown leather strap, this new model of The Longines Avigation Watch Type A-7 1935 complements a white lacquered dial version launched in 2016.

  • July 08, 2020

    Jumping

    The young Swiss prodigy of show jumping Bryan Balsiger joins the Longines Family

    The Swiss watchmaking brand Longines is proud to announce that the young prodigy of show jumping Bryan Balsiger joins the Longines Family as a Friend of the Brand.   Born into a family of riders who runs an equestrian centre in Corcelles, Switzerland where he grew up, horse riding seemed an obvious choice for Bryan who took up the reins for the first time when he was just 5 years old. Having discovered a real source of inspiration from his family, today alongside his father who is also his trainer, Bryan is developing his career.   At the young age of 23, the talented rider already has an impressive track record of victories. After becoming the European Young Riders champion in 2017 in Samorin, Slovakia, he made his debut in the Elite category in 2018 and claimed victory at the Swiss Championship in Humlikon. He then joined the Swiss team the same year and took part in the Final of the Longines FEI Jumping Nations CupTM in Barcelona. The following year with the same team he won one of the qualifying stages of this competition in La Baule before achieving a memorable victory on Clouzot de Lassus at the Longines FEI Jumping World Cup™ in Oslo. These excellent results also allowed him to enter the Top 100 best riders of the Longines Rankings and qualify for prestigious Final of the Longines FEI Jumping World Cup™ in Las Vegas, which unfortunately was unable to take place this spring.    Bryan Balsiger comments: “I’m really proud to join the Longines Family. I am honoured to be associated with this brand, which is a major player in equestrian sports and an emblematic company in the region where I grew up. I’ll make sure to proudly represent Longines with its values of performance and precision that are essential to my life as an athlete.”      Longines and equestrian sports   The winged hourglass brand’s passion for the equestrian world dates back to 1869 with the release of its first pocket watch to feature a horse head. In 1912, the brand became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the first Fédération Equestre Internationale’s (FEI) Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, eventing and horse-racing events.    

  • July 06, 2020

    Horse Racing

    Fancy Blue is the new queen of the Prix de Diane Longines

    The 171st edition of the Prix de Diane Longines held at the idyllic Chantilly racecourse on July 5th 2020, saw the triumph of Fancy Blue ridden by Pierre-Charles Boudot. The French jockey claimed victory for the second consecutive year as he already took first place in 2019 with Channel. Second place was taken by Alpine Star and Stéphane Pasquier followed by Peaceful ridden by James Anthony Heffernan. The three winning fillies have one thing in common, all three are trained in Ireland. As the Title Partner and Official Timekeeper of the event, Longines was proud to celebrate Fancy Blue’s performance by granting her owners, trainer and jockey with elegant timepieces. The Official Watch of the 2020 Prix de Diane Longines This edition of the Prix de Diane Longines was also an occasion for the brand to highlight the Longines DolceVita collection. Since its creation in 1997, this line has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite. Inspired by a model from the 1920s and characterized by its rectangular case, this collection has grown over the years without ever losing its identity.