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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • May 29, 2018

    Alpine Skiing

    2018 Longines Rising Ski Stars winners and Swiss siblings Mélanie and Loïc Meillard in Saint-Imier for the visit of Longines’ headquarters

    The Swiss watch brand Longines was delighted to welcome today in Saint-Imier the winners of the 2018 Longines Rising Ski Stars Mélanie and Loïc Meillard for a visit of the company’s headquarters.  Accompanied by Longines Vice President and Head of International Marketing Juan-Carlos Capelli, the Swiss siblings and world-class skiers had the opportunity to discover the various stages of the exciting process of the production of a Longines watch, as well as the brand’s museum, which retraces the brand's fascinating history through the ages. Proudly wearing a Conquest Saint-Moritz model awarded by Longines in recognition of her 2018 Longines Rising Ski Stars title, Mélanie commented: “After winning the Longines Rising Ski Stars prize at the end of the last FIS Alpine World Cup, it was obvious that we wanted to know more about this emblematic company, deeply established in our region.”  And Loïc added: "Now that this is done, we can say that we are very impressed by the rich history of the brand. Like Longines, we are proud to represent this region on an international level.”%break%About the Longines Rising Ski Stars Awarded for the first time at the end of the 2012/2013 alpine skiing season,  the “Longines Rising Ski Stars” prize is presented to the best young female skier (under 21 years old) and male skier (under 23 years old) taking part in the FIS Alpine World Cup. The prize consists of a trophy, a Longines watch and a check of 20’000 CHF.

  • March 18, 2018

    Alpine Skiing

    Second FIS Alpine World Cup overall title for Longines Ambassador of Elegance Mikaela Shiffrin

    Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on winning her second Overall Crystal Globe. With a total of 1773 points, she finished ahead of Switzerland’s Wendy Holdener with 1168 points and Slovakia’s Petra Vlhova with 977 points respectively. Following an exceptional 2017/2018 FIS Alpine World Cup season, Mikaela also claimed the slalom crystal globe for the fifth time of her career, with no fewer than seven victories in this discipline this season. While she dominated the technical disciplines, the American skier also claimed a first impressive World Cup Downhill race in Lake Louise, Canada, back in December. In the male category, Austria’s Marcel Hirscher won the Overall title for the seventh time, in front of Norway’s Henrik Kristoffersen and Longines Ambassador of Elegance Aksel Lund Svindal. As the Official Partner and Timekeeper of the FIS, the brand had the honor of rewarding the overall winners Mikaela Shiffrin and Marcel Hirscher with two exceptional athletes with elegant Longines timepieces during an official prize giving ceremony held in Are, Sweden in the context of the FIS Alpine World Cup Finals.

  • March 18, 2018

    Alpine Skiing

    Swiss siblings Mélanie and Loïc Meillard win the 2018 Longines Rising Ski Stars Prize

    Bringing together the season’s top-25 male and female skiers in each discipline, the FIS Alpine World Cup Finals are taking place this year in the Scandinavian ski resort of Åre, Sweden, which will also host the next FIS Alpine Ski World Championships – both event supported by Longines as the Official Partner and Timekeeper. On the occasion of the Finals, the Swiss watch brand celebrated the conclusion of the season by awarding the Longines Rising Ski Stars Prize. This year, it was a family-shared recognition, as Swiss siblings Mélanie and Loïc Meillard have distinguished themselves as the best female skier (under 21) and the best male skier (under 23) of the 2017/2018 World Cup season. For Mélanie Meillard, 2018 started off well as she claimed her first podium in the FIS Alpine World Cup, finishing third in the City Event in Oslo, Norway. With a total of 431 points at the end of the season, ahead of Katharina Gallhuber (AUT) with 303 points and Katharina Liensberger with 206 points, Mélanie finished ten times in the top-10 in World Cup races. With a score of 299 points at the end of the season, triple Junior World Champion Loïc Meillard had a very good season as well, being amongst the 10 best skiers at five of his World Cup races. Following the Ladies’ slalom race, Loïc Meillard was presented with a Longines timepiece, as well as a trophy and a cheque, from the hands of Longines Vice President and Head of International Marketing Juan-Carlos Capelli and Casper Gebeke, of Longines Sweden. His sister Melanie, who did not participate in the finals due to an injury, was represented by Jérôme Krieg from Swiss-Ski, who received the coveted recognition on her behalf.

  • March 15, 2018

    Alpine Skiing

    Bib draw of the 2018 Longines Futur Ski Champions

    Tonight took place the bib draw ceremony of the fifth edition of the Longines Future Ski Champions race, held tomorrow in Åre, Sweden, in the context of the FIS Alpine World Cup Finals. Representing twelve different countries, the young athletes, all aged under 16, will compete tomorrow in a two-run giant slalom on the official World Cup slope. The winner will receive a trophy, as well as a Longines timepiece. During the ceremony, the young athletes had the opportunity to meet the patron of the event, Longines Ambassador of Elegance Mikaela Shiffrin, who gave them some advice on their physical and mental preparation for the race. This celebration, held in the center of the village, was followed by the unveiling of the countdown to the FIS Alpine World Ski Championships 2019, supported by Longines as Official Partner and Timekeeper. The launch was attended by representatives of the FIS and the Organizing Committee of Åre 2019.   List of participants   Canada Heiko Ihns Croatia Tvrtko Ljutić Finland Erik Saravuo France Benjamin Hoareau Germany Marinus Sennhofer Italy Lorenzo Bini Japan Taiyo  Kuwabara Norway Jesper Wahlqvist South Korea Mingyu Kang Sweden Anton Rösnäs Switzerland Nicolas Macheret USA Jack Reich

  • January 22, 2018

    Alpine Skiing

    FIS Alpine Ski World Cup Men - Kitzbühel

    The Swiss watch brand Longines is proud to be the Official Timekeeper of the Hahnenkamm races in Kitzbühel, including the much-awaited Downhill race, claimed by Germany’s Thomas Dressen, followed by Beat Feuz (SUI) and Hannes Reichelt (AUT). For this speed event, the brand used its new timekeeping and data handling technology, the game-changing Longines Live Alpine Data system, consisting of a chip attached to the skier’s boot equipped with a radar and motion sensor. It enables the real-time and continuous measurement of the athlete’s speed, amongst other features. As the Official Partner of the FIS, Longines was also proud to support the KitzCharity Trophy, a race which brings together professional skiers and well-known personalities to compete on a stretch of the fearful Streif. The funds generated by this event are donated to a local charity. The Official Watch of the 2017/2018 FIS Alpine World Cup season is the Conquest V.H.P. Very High Precision, which represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.