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  • March 09, 2020

    Commonwealth Games

    Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed

    The Commonwealth Games Federation (CGF) have signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.   The agreement represents the first ever multi-Commonwealth Games partnership in the history with Longines receiving exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”. Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.   An additional aspect of the partnership means that Longines is also named as ‘Presenting Partner’ of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.   The announcement comes on Commonwealth Day today (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock in Birmingham’s Centenary Square. The striking clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27 July 2022.     The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations, where for the 11 days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.   CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”   “This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”   “It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.” %break%Longines Vice President Marketing, Matthieu Baumgartner commented: “On this special day, Longines is very excited to announce its participation in the XXII Commonwealth Games, considered as one of the world’s most important sporting event.”   “With 870 days to go until the start of this great event, our brand is delighted to reveal a historic multi-Commonwealth Games partnership with CGF, covering the 2022, 2026 and 2030 editions.”   “We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the 2014 Glasgow and 2018 Gold Coast Commonwealth Games.”   “Timing is crucial when it comes to winning a gold, silver or bronze medal. In this regard, Longines is looking forward to providing its timekeeping expertise in various disciplines, including Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis, the sports we are partnering with during the Commonwealth Games.”   “Our brand has a long history of innovation and precision in sports timekeeping, dating back to the late 19th century already. For the three next Commonwealth Games, starting with Birmingham 2022, Longines is perpetuating this history, together with athletes and sports fans from all over the world.”   Ian Reid, CEO of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022. “   “The clock will become a key attraction and focal point for the city and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”

  • March 29, 2018

    Commonwealth Games

    10 Days to Go - The Countdown is on for the Gold Coast 2018 Commonwealth Games

    As the Official Timekeeper and Presenting Partner of Athletics, Gymnastics, Rugby Sevens and Table Tennis of the Gold Coast 2018 Commonwealth Games, Longines looks forward to 11 action packed days of sporting excellence, elegance at Longines Records Club and precision in timing in Australia from 4 April 2018. In exactly 10 days from now, the message from Her Majesty Queen Elizabeth II sealed in the Queen’s Baton, of which Longines is the proud Partner, will be revealed at the Opening Ceremony. This moment will mark the official beginning of the Gold Coast 2018 Commonwealth Games, one of the greatest multi-sport events with athletes participating from 70 Commonwealth nations and territories. From 4 to 15 April, Longines will be delivering precise timing, scoring and result services to feed the global broadcast and provide official results of all the competitions which will be held during the event. Longines once again wishes all the best to all participating athletes and is looking forward to seeing many record-breaking performances captured by its official timekeeping equipment throughout the 11 days of the Games.

  • March 16, 2018

    Commonwealth Games

    The Queen’s Baton Relay arrived in Cairns

    Today, Australian archery champion Taylor Worth carried the Queen’s Baton in Cairns, with the Conquest V.H.P. Gold Coast 2018 Commonwealth Games at his wrist. Bearing the colours of this great international sporting event, this exceptional timepiece features an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”. Longines is delighted to be the Official Partner of the Queen’s Baton Relay, which is traveling through the nations of the Commonwealth to the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018. Known worldwide for its excellence in precision timing, Longines is proud to be the Official Timekeeper of the Gold Coast 2018 Commonwealth Games and is looking forward to the beginning of the competition in 18 days.

  • March 15, 2017

    Commonwealth Games

    The Queen Baton of the 2018 Commonwealth Games is on display in the Longines Boutique in London

    The representatives of the Gold Coast 2018 Commonwealth Games visited the Longines Boutique on Oxford Street in London, one day after the launch of the Queen’s Baton Relay in Buckingham Palace. Peter Beattie AC, Chairman Gold Coast 2018 Commonwealth Games and Mark Peters, CEO Gold Coast 2018 Commonwealth Games met Juan-Carlos Capelli the Vice-President and Head of International Marketing of Longines to celebrate the launch of the Queen Baton Relay, of which the Swiss Watch Brand is the proud Official Partner. A replica of the Queen Baton of the 2018 Commonwealth Games is now showcased in the Longines Boutique.%break% The Queen Baton carries a message to the athletes from Her Majesty Queen Elizabeth II, which will be read out at the Opening Ceremony of the Games. The Gold Coast 2018 Commonwealth Games will take place on the Australian East Coast from 4th to 15th April 2018. Longines is delighted to be the Official Partner for timing, scoring and results and the Official Timekeeper of this large multi-sport event as well as the Partner of Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis.

  • March 13, 2017

    Commonwealth Games

    The Queen’s Baton Relay of the 2018 Commonwealth Games began its journey

    Buckingham Palace hosted the launch of the Gold Coast 2018 Commonwealth Games Queen’s Baton Relay on Monday 13 March 2017. Since 1958 and the games in Cardiff, the Queen’s Baton traveled from London to the Opening Ceremony of each Games, through the 71 nations or territories that make up the Commonwealth. Longines is the proud Official Partner of the Queen’s Baton Relay and will have the pleasure to welcome it in some of its Boutique during its journey all around the world. The Queen Baton carries a message to the athletes from Her Majesty Queen Elizabeth II, which will be read out at the Opening Ceremony of the Games. The Gold Coast 2018 Commonwealth Games will take place on the Australian East Coast from 4th to 15th April 2018. Longines is delighted to be the Official Partner for timing, scoring and results and the Official Timekeeper of this large multi-sport event as well as the Partner of Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis.