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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • April 12, 2019

    Corporate

    Longines launches the new all-ceramic version broadening Longines’ HydroConquest in Mexico City

    On Friday April 12, Longines unveiled its new all-ceramic version broadening Longines’ HydroConquest during an exclusive event held in its Palacio de Hierro boutique located in the Polanco neighbour of Mexico City. As a world premiere, Longines Vice President Charles Villoz presented this new timepiece entirely made from black ceramic to guests and selected media The dynamic profile of this watch completes a line recently augmented with variations featuring a bezel enhanced by a coloured ceramic insert. Combining the technical excellence and traditional elegance of the brand, the HydroConquest collection draws its inspiration from the world of aquatic sports. Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish. An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.

  • April 10, 2019

    Corporate

    A new all-ceramic version broadens the Longines HydroConquest collection

    Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.   An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.%break%Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.   With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.

  • April 28, 2018

    Corporate

    Longines welcomes its Ambassador of Elegance Kate Winslet in New York for the conclusion of a common charity project

    For the first time in its history, the Longines Masters series, of which the Swiss watch brand is the Title Partner and Official Timekeeper, stopped by the vibrant city of New York for its third and final leg. This setting was chosen by the brand to bring an elegant conclusion to a project which started in May 2016 already, when its Ambassador of Elegance Kate Winslet visited Longines’ headquarters in Saint-Imier, Switzerland, and fell in love with a yellow gold watch with a refined design going back to the beginnings of the brand’s Flagship collection. Naturally, a desire was born to create a signature timepiece – unique, signed and limited to five models. Finally, following an official presentation of the collection in the brand’s boutique located at Faubourg Saint-Honoré in Paris, three of these timepieces were auctioned for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress and dedicated to changing the way people on the autism spectrum are perceived. Today, during a private event organised at Longines’ World Trade Center boutique in New York, these exceptional “Flagship Heritage by Kate Winslet” timepieces were presented in person by the Ambassador of Elegance to the generous owners, coming from Australia and China. This was the opportunity for them to be told by Kate Winslet about the history behind the timepiece, the reasons why this specific model pulled at her heartstrings and her contribution to the Golden Hat Foundation. Kate Winslet said: “It was a real honour for me to meet the people who appreciate the beauty and the history behind the “Flagship Heritage” timepieces, and to officially thank them for their extreme generosity. Their contribution will make a significant difference in helping the Golden Hat Foundation raise awareness about autism. Being in New York to witness the success of this collaboration with Longines is extremely fulfilling and only acts to give me more motivation to continue working towards achieving the goals of the foundation" Juan-Carlos Capelli, Vice President and Head of International Marketing said: “Longines is honoured to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the generous purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the charity’s cause. The values of our brand have always led us to serve philanthropic purposes. Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of “Elegance is an Attitude.” In the evening, Kate Winslet attended the Longines Masters of New York, where she received, together with Golden Hat Foundation’s President Margret E. Ericsdottir, a cheque comprising the benefit of the auction. This presentation took place in presence of guest attendees wearing a symbolic golden hat, as autistic individuals and their families were invited by local equine therapy centers to enjoy the event. The evening was indeed dedicated to autism awareness as both Longines and EEM chose to support care for autism across three continents, by conveying a message of inclusion and the chance to make dreams come true.   About the Golden Hat Foundation The Golden Hat Fondation is a charity co-founded by the British actress Kate Winslet. It focuses on distribution of information about autism and autism awareness, encouraging a different approach and view of the condition. It has a special focus on those autistic individuals that are either non-verbal or otherwise on the more severe end of the autism spectrum. These individuals that are often thought less capable or less intelligent are indeed very gifted in many cases and possess normal intelligence but just lack the means of communication that allows them to express their intellect. Key message of the Foundation is to shine a light on the abilities of those that are autistic and advocating for increased opportunities for this part of the autistic population.

  • April 19, 2018

    Corporate

    Longines receives the visit of ski champion and Ambassador of Elegance Mikaela Shiffrin at its headquarters in Saint-Imier

    The career of American Mikaela Shiffrin has been marked by superlatives. Although only 23 years old, she has already won all major alpine ski titles – as well as three Longines Rising Ski Star Prizes – and was awarded her second Crystal Globe on March 18 during the FIS World Cup Finals in Åre, Sweden. Just one month after Mikaela’s new outstanding achievement, the Swiss watch brand Longines invited her to visit the brand’s headquarters in Saint-Imier. For the US ski champion, a member of the Longines family since 2014, this was an opportunity to explore the production workshops, the brand’s museum, and, more generally, to witness first-hand the awe-inspiring watchmaking expertise which has characterized the winged hourglass brand for the last 185 years.   Before meeting with the employees and the many young skiers from the Ski Club Saint-Imier and Ski-Club Chasseral Dombresson-Villiers who came to greet the talented athlete, Mikaela Shiffrin was entrusted with the exciting task of personalizing a model from the Conquest collection, which will subsequently be produced as a limited edition and unveiled in the beginning of the 2018/2019 alpine skiing season.   Delighted at having had the opportunity to express her interpretation of the brand's motto “Elegance is an Attitude”, the American champion said, “I am very honored to have been invited to Longines to learn about its rich history, its expertise, and the complex process of producing a watch. I will never look at my watches the same way again! Having the opportunity to personalize a Longines watch and express my vision of elegance is an unforgettable experience. I hope that my fans will see some aspects of my personality in this watch, my athletic and dynamic side coupled with my own special feminine touch. I would like to thank my partner Longines once again for its invaluable support, and I look forward to discovering this unprecedented piece in a few months!”   The Swiss watch brand is looking forward to this new collaboration with the American skier. As elegant in life as she is on skis, Mikaela Shiffrin is a true inspiration for all young athletes of her generation. Her values of fair play and integrity, along with the devotion she displays, make her a perfect Ambassador of Elegance for Longines, active in alpine skiing since 1924.

  • April 10, 2018

    Corporate

    Longines officially launches the Conquest V.H.P. Collection in Taiwan

    On Tuesday 10th April 2018 Longines launched the new Conquest V.H.P. collection in Taiwan, at the Taiwan landmark 101 shopping mall. On this occasion, Longines President Walter von Känel explained the attractive features of the Conquest V.H.P. to the guests. The watches of this collection house a movement developed exclusively for Longines. This caliber stands out for its high degree of precision for an analog watch (±5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It benefits also from a very long battery life and a perpetual calendar.   To celebrate the launch of the new Conquest V.H.P., the Longines Friends, Marcus Chang and Joanne Tseng, joined Longines President Walter von Känel to inaugurate an exhibition illustrating the Swiss watch brand milestones in the quartz history. “Back to the Future of Quartz” will continue for two weeks in the Taipei 101 shopping mall, 4/F metropolis plaza. Numerous pieces from the Longines museum in Switzerland are on display and guests can also appreciate the newest Conquest V.H.P.

  • April 18, 2017

    Corporate

    Win a trip to the Kentucky Derby and discover the elegance of Longines

    To celebrate its partnership with the Kentucky Derby, Longines announces the Kentucky Derby Photo Contest, which offers the opportunity to win a VIP experience at the Kentucky Derby. The contest asks participants to answer the question “What does elegance mean to you?” through a photo. To participate in the contest, users must: Post a picture on social media (Instagram, Facebook or Twitter) representing elegance. Use the tags #myElegance #Longines. Longines has made available a special page for participants to vote for their favorite photo on https://www.longines.com/derby The winner of the contest will we awarded a trip including airfare, lodging, and VIP tickets to the Longines Kentucky Oaks and Kentucky Derby on May 5-6, 2017.%break% Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the American racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. Today Longines continues this rich tradition as the Official Timekeeper and Watch of the Longines Kentucky Oaks and Kentucky Derby. Every year hundreds of racing fans and fashion enthusiasts alike attend the Kentucky Derby to showcase elegant spring outfits and witness the most exciting two minutes in sports. It is this unique combination of elegance and precision that is embodied in every Longines timepiece; making Longines the perfect watch for fans of timeless elegance, horse racing, and of course, the Kentucky Derby.

  • April 07, 2017

    Corporate

    The Longines Master Collection: Launch of new models featuring a blue dial in Sydney

    During an exclusive evening reception held in Sydney on the eve of the Longines Queen Elizabeth Stakes, Longines launched new models featuring a blue dial from The Longines Master Collection, a line blending classic elegance and excellence. These chromatic variations come in several diameters, so that men and women can find the watch best suited to their wrist. The clear underside of the steel case allows one to admire the scintillating movement of the automatic calibres with which these pieces are fitted. These elegant timepieces are complimented by a steel bracelet or blue alligator watch strap, all fitted with a folding safety clasp. %break% About The Longines Master Collection In 2005, Longine launched the line that would become its best-selling product: The Longines Master Collection. Right from the start, this range has enjoyed a level of success that has never waned, making it an emblem of the brand's watchmaking know-how. Over the years, new sizes and sophistications have been added, while the timeless classicism which is the brand's essential characteristic and which has played a major role in its success worldwide has always been maintained.