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  • October 29, 2021

    Corporate

    Longines inaugurates its new Boutique in the heart of Geneva

    Longines now has a prestigious showcase in the heart of Geneva. The brand has opened its exceptional space at 40 rue du Rhône, one of the most popular shopping streets in Switzerland. Designed to be a tailor-made setting for the company’s creations and its history, the new boutique is an intimate invitation to be immersed in the world of Longines and to discover its many facets.   From the outside, the core values of winged hourglass company are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully selected timepieces. Inside, a refined yet welcoming interior awaits, created with a skilful composition of different materials and colours.   Next, visitors discover iconic references to the brand’s universe, be it the privileged links it has forged through its long-standing passion for equestrian sports, or aviation.%break%The Boutique also houses a space dedicated to vintage Longines watches, the “Collector’s Corner”, which is a world first for the brand. There, customers can admire and acquire a choice of feminine and masculine pieces, all dating back more than 30 years, equipped with manufacture movements and in perfect condition. Each of these watches has been renovated and restored with the greatest care by specialist Longines watchmakers and comes with a certificate of authenticity and a two-year warranty. A real guarantee of quality, and the certainty of wearing a piece of Longines history on your wrist.   Longines CEO Matthias Breschan is delighted with the opening of this new Boutique and the important new chapter it marks in the brand’s development: “We are proud to offer our Swiss customers and our international customers passing through Geneva, the opportunity to discover the world of Longines and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on making every effort to ensure that each visit is a unique and special experience.”  

  • October 26, 2021

    Corporate

    The Longines Heritage Classic Limited Edition for Hodinkee : a collaboration between Hodinkee and Longines

    The Longines Heritage Classic Limited Edition for HODINKEE takes its inspiration from the rich heritage of Longines, while at the same time, this limited edition timepiece feel contemporary for the modern watch enthusiasts. So, HODINKEE looked to the Longines Heritage Classic "Sector,” as its source of inspiration, with its ideal mix of classical proportions and design.   In this updated take, the dial design references the chronometers built by Longines in the 1900s, featuring a two-tone cream dial with a delicate brushed silver finish. The traditional Sector cross-hair pattern that divides the dial into four quadrants has been removed, creating a clean aesthetic.%break%And instead of the more traditional Arabic or Roman numerals, painted strokes of black are used for the hour and markers, creating a pleasant contrast to the overall coloration of the dial and easy legibility.   The small seconds at six o’clock is finished with concentric circles, offering a slightly different tone to the sub-dial, setting it apart from the rest of the watch. The heat-blued hands add a touch of color and contrast, and the beads-of-rice bracelet (and bonus leather strap) provide ultimate comfort and wearability.   With a brushed stainless steel case size of 38.5 mm, and 11 mm tall, the Longines Heritage Classic Limited Edition for HODINKEE can be worn comfortably on a variety of wrist sizes. And with its stepped bezel and long, tapered lugs, the resulting look creates an on the wrist presence that is perfect for daily wear at the office or in a more casual setting.     Each watch in this limited run of 500 is chronometer certified by the COSC (Contrôle Officiel Suisse des Chronomètres). The Longines Heritage Classic Limited Edition for Hodinkee houses the caliber L893.4, exclusively developed for Longines. It has a silicon balance spring and an ample power reserve of 72 hours.