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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.


  • October 31, 2019


    Longines lives the dolce vita in Rome

    True ode to the Italian sweet life, Longines DolceVita draws its inspiration from an historical piece from the 1920’s. Since its creation in 1997, the line has developed as many variations as there are ways of living and expressing the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand invited its guests at the Villa Aurelia, a typical Italian mansion located near Rome, which perfectly matches with the spirit of the timepieces presented.   Longines unveiled a new system of interchangeable coloured straps to personalize your DolceVita watch as well as new dials in white and blue starry night. An additional XL case size, which perfectly suits men wrists, was also introduced.   The Longines DolceVita event in Rome was also the occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan. To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.   Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Känel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.

  • October 11, 2019


    Simon Baker discovers the Longines universe in Saint-Imier

    Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.   During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.   After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.   Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”   Over the course of his visit, Simon Baker was wearing a new all-ceramic version of the HydroConquest collection, which draws its inspiration form the world of aquatic sports.

  • October 02, 2019


    Longines inaugurates its very first Boutique in Romania

    Strenghtening its presence in Eastern Europe, the Swiss watch brand Longines celebrated today the grand Opening of its very first Boutique in Romania. Located in the famous “Baneasa Shopping City” mall in Bucarest and spread across 39 square meters, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.    The inauguration of the Longines boutique took place in the presence of Walter von Känel, Longines President, Arthur Popa, CEO de Baneasa Shopping City, Ionut Tanase, Longines Brand Manager at B&B Collection, Dmitri Dmitriev, Longines’ Regional Sales Manager, and Mr. and Mrs. Binda, owners of the B&B Collection company. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant boutique and timepieces.%break%On this occasion, Longines President Walter von Känel said: “We are really proud to open our first boutique in Romania, and to offer our customers in this country the opportunity to enjoy Longines’ universe, as well as our elegant collections, in a premium environment.”   The winged hourglass brand also took this opportunity to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this new watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.   The new Longines boutique is located at 42D, Soseaua Bucuresti-Ploiesti, in “Baneasa Shopping City”.

  • November 01, 2018


    Andre Agassi and Stefanie Graf inaugurate Longines’ new sales corner in Las Vegas

    On Wednesday, October 31st, Longines opened its newest shop inside the Las Vegas’ Tourbillon Boutique, located in the CityCenter Complex. Longines’ Ambassadors of Elegance Andre Agassi and Stefanie Graf were present to celebrate this particular event in one of Las Vegas most prestigious watch lover’s temple. With this new opening, the brand invites customers to discover Longines elegant collections and exclusive universe, made up of Elegance, Performance and Tradition.   From its very earliest moments, in the 1830’s, Longines has forged strong ties with the United States. Today, the brand counts more than 300 points of sales all over the country. Furthermore, the winged hourglass brand is a trusted partner for many sporting competitions across America, from equestrian events to skiing and gymnastics. Longines has also worked with celebrities who embody brand’s values and image of elegance, including American tennis legend Andre Agassi, who now works to improve access to education and the lives of disadvantaged children through his Las Vegas-based foundation, and Stefanie Graf who works to help children and families who are victims of war, persecution and violence through her Hamburg-based foundation, Children for Tomorrow.   This Wednesday, the owners of the limited “Conquest V.H.P. Stefanie Graf & Andre Agassi Foundations” timepieces, auctioned this summer to commemorate ten years of partnership between the two tennis legends and the brand, were also invited to attend Longines’ inauguration in the Tourbillon Boutique. On November 1st, the generous donors will have the chance to visit the Democracy Prep Academy at Agassi Campus, before officially receiving their numbered watch sets from the hands of Andre Agassi himself.  

  • October 28, 2018


    Longines is delighted to have honoured the winner of the photo competition la 25ème heure Longines

    Longines this week announced its partnership with Deauville, which also includes a collaboration with the photo competition la 25ème heure Longines. Indeed, the Swiss watch brand is proud and honoured to be the Official Partner of the French seaside resort, which has been decked out with Longines clocks. The latter can be admired along the iconic coastal promenade in front of the famous Planches. Besides, the Swiss watch brand is delighted to have been, for the first time, the Official Partner of the photo competition la 25ème heure Longines. This event, which takes place every year when the clocks go back and invites participants to take a snapshot of the town between midnight and 1am to immortalize this special 25th hour of the day. The ritual of switching between summer and wintertime reflects one of the technical characteristics of Longines’ latest innovation, the Conquest V.H.P. GMT Flash Setting, which is also the Official Watch of this event. This timepiece controls automatically the change between summer and winter time all around the world. Real technological innovation based on quartz, this timepiece is a must for travel lovers. It allows you to easily change time zone either manually, following watchmaking tradition, or by using the smart ‘Flash Setting’ system that sets the watch using flash pulses from a smartphone, which does not require external connection. The Conquest V.H.P. GMT Flash Setting revolutionizes both watchmaking precision and the user precision, expanding Longines’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions.

  • October 26, 2018


    To mark the opening of the alpine skiing season, Longines is presenting the Conquest Chronograph by Mikaela Shiffrin

    As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS World Cup and the FIS Alpine World Ski Championships. As the preferred partner of the world of skiing, the brand is presenting a new model from its Conquest sports collection, customised by its Ambassador of Elegance Mikaela Shiffrin, with whom Longines has just extended a long-term contract. This new model was unveiled today as part of the FIS Forum held in Sölden, Austria, on the eve of the first races of the FIS World Cup, and in the presence of the brand’s President, Walter von Känel.  The blue aventurine dial of the Conquest Chronograph by Mikaela Shiffrin, along with hints of red on the chronograph’s flange and hands, evoke the colours of the American flag, honoring the skier's home country and her famous ski suit. For the first time, Longines is offering a dial made of aventurine, a fine gemstone with colours that shift and come to life under variations in light. The glitter evokes the sparkling snow cover which drapes the ski slopes carved out by this champion. Moreover, the caseback of this timepiece features a special engraving that shows Mikaela Shiffrin’s silhouette, along with her signature.   Longines, in keeping with its desire to support the next generation of athletes, is pleased to award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Soldeu, Andorra, in March 2019.

  • October 24, 2018


    Longines Celebrate 5th Anniversary of Lee Garden Road Boutique with Brand New Decoration

    Longines renowned Swiss watchmaker devoted to tradition, elegance and performance for over 185 years, enjoys an international presence in more than 150 countries around the world. In 2018, it marked another milestone in its rich history with the extension of LONGINES boutiques in every popular shopping destination in Hong Kong’s bustling regions. Today, LONGINES celebrates the 5th anniversary of Lee Garden Road boutique with brand new decoration, aiming to offer customers a premium and exclusive shopping environment.   To celebrate the grand occasion, Eddie Peng, LONGINES Ambassador of Elegance and renowned actor, specially flew to Hong Kong to witness this precious moment and cut the ribbon with Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong, and Mr. Samuel Ducommun, Regional Sales Manager Asia & Mr. Kevin Rollenhagen, Managing Director of The Swatch Group (HK) Limited, was thrilled to witness this new milestone of the Swiss watchmaking brand. He mentioned: “I am especially happy as I was here at the first opening ceremony 5 years ago. I would like to congratulate LONGINES for this successful new boutique concept to deliver a prestigious shopping experience. I am assured that LONGINES will continue to grow strong in the market.”   LONGINES Ambassador of Elegance, Eddie Peng, made an elegant appearance, bringing the brand’s motto “Elegance is an attitude” to life. On this occasion, Ms. Karen Au Yeung, Vice-President of LONGINES Hong Kong was delighted to present Eddie with the latest Conquest V.H.P. timepiece. The Conquest V.H.P. collection equipped with an exclusive movement, which is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It also features a very long battery life and a perpetual calendar that extends to 2399.   Eddie shared his insight on this timepiece: “I think design and performance are of equal importance. I love sports, and I will wear sport watches after work. But I’m also in pursuit of precision, just as what I’m doing during action scenes in movies. The Conquest V.H.P. perfectly captures LONGINES’ exceptional craftsmanship and a timeless sense of elegance, making it the ideal choice to all occasions.”   New Magnificent Interiors Elevates Shopping Experience LONGINES Lee Garden Road boutique boasts a creamy white decoration, which perfectly illustrates the brand’s traditional values and signature. The exterior façade and floor are clad in Italian marble. Lavish use of mahogany piano lacquer furniture, specially manifests the watchmaker’s sophistication and refinement. The boutique proudly conveys LONGINES’ timeless elegance and modernity. Customers could choose their favorite watches in this comfortable environment. Always putting customers first, LONGINES offers a comprehensive range of professional services, allowing the customers to admire its masterpieces in a convenient, elegant and intimate environment.

  • October 13, 2018


    Longines opens its Flagship Boutique in Orchard Road, Singapore

    Longines is pleased to announce the opening of its Singapore Flagship Boutique at Wisma Atria, located along renowned shopping strip, Orchard Road. It is the largest Longines Boutique in Singapore and carries the widest range of timepieces.   “We are looking forward to welcoming our customers in this new Boutique. I’m confident that the Longines Boutique will grant an exclusive shopping experience to every customer. In the name of the Swatch Group and the Longines management, I wish the Boutique and the whole Longines team the best of luck and business with this brand new Longines Boutique.”, said Walter von Känel, President of Longines.   The new Boutique measures approximately 1,500 square foot and reflects the brand’s devotion to tradition, elegance and performance in its design. It features a crystal-clear façade providing an unobstructed view illuminating the entire space. The interior emanates freshness from the clean and luminescent white walls, which are perfectly contrasted by the blend of lacquered wood furniture, leather and white flooring with soft gray veining   A centrepiece formed by five watch towers welcomes customers with a curated display of gold and diamond timepieces. The first section of the boutique features timepieces from the key Longines collections – Elegance, Watchmaking Tradition, Equestrian, Sport and Heritage. Customers are able to view Equestrian timepieces, which are displayed on a dedicated wall, highlighting the brand’s involvement in the Equestrian world.   %break%The second section of the Boutique highlights Longines’ rich history of more than 185 years through a feature wall illustrating the evolution of the Longines’ logo over the years and a display of Heritage timepieces flown in from the brand Museum in Saint-Imier, Switzerland – the birthplace and Headquarter of Longines. A private lounge area at the end of the Boutique is decorated with a white modern sofa atop a plush carpet creating an indulgent yet inviting ambience. Over here, customers are able to browse through desired timepieces and experience the world of Longines.   “We hope that this new boutique will become a destination for watch collectors and enthusiasts to experience discovering watches in an elegant environment reflecting the DNA of the brand”, said Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines. “The visitors will have the opportunity to explore a part of our rich history thanks to the Heritage Corner, specially designed for the occasion and furnished with exceptional timepieces from our Museum. We are now highlighting the remarkable experience the company has acquired in an infinite range of sports events that exude elegance, technology, precision and strength, which are all characteristic features of the brand.”

  • October 11, 2018


    Longines officially launches the Conquest V.H.P. Collection in Mexico

    On Wednesday 11th October 2018 Longines launched the Conquest V.H.P. collection in Mexico. The event took place in a famous art gallery and gathered members of the press, influencers and other guests from the brand. On this occasion, the guests discovered the attractive features of the Conquest V.H.P. The watches of this collection house a movement developed exclusively for Longines. This caliber stands out for its high degree of precision for an analog watch (±5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (Gear Position Detection) system. It benefits also from a very long battery life and a perpetual calendar. The guests had the opportunity to appreciate, “Back to the Future of Quartz”, an exhibition illustrating the Swiss watch brand milestones in the quartz history.

  • October 10, 2018


    Longines officially launched the Conquest V.H.P. Collection in Hong Kong

    On Wednesday 10 October 2018, Longines launched the Conquest V.H.P. collection in Hong Kong at the Longines Boutique Star House and unveiled the Conquest V.H.P. GMT Flash Setting, a new version providing globetrotters with even greater comfort. Sporty and elegant, this watch is a must for travel lovers. It allows you to easily change time zones either manually, following watchmaking tradition, or by using the smart 'Flash Setting' system that sets the watch using flash pulses from a smartphone. This timepiece revolutionises both watchmaking precision and the user experience. With its second time zone and its 'Flash Setting' function, this watch expands LONGINES’ Conquest V.H.P. “Very High Precision” family, following the three-handed and chronograph versions. This event was also the occasion for the brand to invite its guests on a fascinating journey through the company’s history of quartz, which has been one full of technical innovation and feats. The Conquest V.H.P. Historical Exhibition displays masterpieces shipped from the Longines Museum in St-Imier and takes place from 10 to 15 October 2018.