Longines unveils its MINI DOLCEVITA collection in New York City
At a star-studded event in New York City (USA) on September 22, LONGINES launched its new MINI DOLCEVITA collection. Longines Ambassador of Elegance Jennifer Lawrence, along with other shining stars from the worlds of entertainment and sport, were on hand to celebrate the new collection and the Italian sweet life – that gives the watch its name.
On the 22nd of September, Swiss watch brand Longines celebrated the launch of its elegant new Mini DolceVita collection at New York City’s Gotham Hall. Appropriately, the evening’s theme was the Italian sweet life (la dolce vita), which Longines offered in appealing contrast in the heart of “the city that never sleeps”. Longines Ambassador of Elegance Jennifer Lawrence, along with other celebrities, added to the event’s allure.
Longines CEO Matthias Breschan took the stage and welcomed Longines Ambassador of Elegance, Suzy, the award-winning South Korean superstar. He then presented the Mini DolceVita collection and introduced the new campaign film which was produced in New York City and features Jennifer Lawrence.
Matthias Breschan said, “The Mini DolceVita is a powerful expression of quiet luxury and contemporary elegance. These stunning jewel watches are not only built on a rich heritage, they are also contemporary models for dynamic, spirited women, such as our guests of honour tonight.” The Longines CEO then invited Jennifer Lawrence to join him on stage. The American film legend talked about the qualities that draw her to the brand and particularly to the new Mini DolceVita and said: “I’m thrilled to present the Mini DolceVita piece tonight alongside the Longines team.”
ELEGANCE IN THE SMALLEST DETAIL
The Mini DolceVita is a resolutely contemporary jewel watch that expresses quiet luxury and timeless style in every detail. With a reduced profile, pure softened lines, and a choice of a newly-designed stainless steel bracelet or a leather strap in a colour that matches the dial, it is as trendy as it is elegant. The Mini DolceVita has an impressive lineage: it was inspired by a Longines legend created in 1927 and, of course, the original DolceVita family from 1997. That collection triggered the slogan “Elegance is an attitude”, and the Mini DolceVita updates the story for a whole new generation.
The Mini DolceVita watches have been created in an impressive range of colour options and configurations. The new references feature 21.50mm x 29mm stainless steel cases and are available with or without diamond settings.