October 13, 2019
As the Official Partner and Official Timekeeper of the 49th Artistic Gymnastics World Championships in Stuttgart (GER), Longines was proud to honour French gymnast Melanie de Jesus dos Santos and American gymnast Samuel Mikulak with the ultimate prize outside of competition: the Longines Prize for Elegance. All participants in the individual men and women allaround finals held respectively on Thursday 10 October and Friday 11 October were nominated for this elegant contest. The winners impressed the whole jury beyond technical considerations for the grace, beauty, harmony and above all, the elegance of their performance, a value cherished by Longines. They both received elegant Longines timepieces, as well as a trophy and a cheque. In Stuttgart, the jury of the Longines Prize for Elegance comprised Rainer Eckert, Brand Manager Longines Germany, Morinari Watanabe, President of the International Gymnastics Federation, Catalina Ponor and Fabian Hambuechen, Women's and Men's Artistic Ambassadors for the 2019 Artistic Gymnastics World Championships. The jury's individual assessments were combined to form a collective judgement reflecting a perceptive and balanced evaluation of the gymnasts' performances. Besides, Longines was delighted to support its Ambassador of Elegance, Swiss gymnast Giulia Steingruber. She finished eighteen among the world's best Artistic gymnasts in the individual All-around Final. Last but not least, she was seen wearing the Official Watch of the event, a model from the Conquest Classic collection featuring a white mother-of-pearl dial adorned with diamond indexes. This line skilfully combines modernity with the refinement that defines the brand. Elegant and sleek, this latest creation is both feminine and boldly contemporary.
September 22, 2019
As the Official Partner and Official Timekeeper of the 37th Rhythmic Gymnastics World Championships 2019 in Baku, Longines was proud to celebrate the outstanding performances of its Ambassadors of Elegance, the twin sisters Arina and Dina Averina. The latter took part in five events at the World Championships and won five medals, 4 gold, including the coveted individual All-around title. The former finished second in the Ball and Individual All-around finals. The Official Watch of the event is a ladies model from The Longines Master Collection Blue Edition, which displays a sunray blue dial with diamond indexes matching its blue alligator strap. In addition, Longines was proud to present the Longines Prize for Elegance to USA’s Laura Zeng. She distinguished herself from all participants of the all-around finals for the grace, beauty, harmony, and above all elegance of her performance, a value cherished by Longines. The jury of the Longines Prize for Elegance comprised Morinari Watanabe, President of the International Gymnastics Federation, Benjamin Aeby, International Sponsorship & Events Manager, and Yana Batyrshina, former rhythmic gymnast and ambassador of the event. Set up in 1997, the Longines Prize for Elegance takes the form of a trophy representing a gymnast in movement created especially for Longines by the Swiss artist Jean-Pierre Gerber. In addition, the winner received an elegant Longines timepiece and a cheque. Longines and gymnastics For over thirty years, the brand has been the Official Partner and Timekeeper for artistic and rhythmic gymnastics competitions organized by the International Gymnastics Federation. At these events, Longines provides the necessary infrastructure and personnel for calculating times, presenting scores, processing data (start lists, results, and medals) and displaying it on the results screens, on the commentators’ information system as well as transmitting it to the television companies that are covering the competitions.