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To celebrate the launch of Longines Spirit all Longines Spirit orders will receive a complimentary watch travel pouch.

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  • May 01, 2019

    Horse Racing

    Longines Sagaro Stakes 2019

    On 1 May 2019, Longines was proud to time the victory of Dee Ex Bee and his jockey William Buick in the Longines Sagaro Stakes, feature race of the newly renamed Royal Ascot Trials Day. Dee Ex Bee’s owner, trainer and jockey received an elegant Longines timepiece to celebrate their win. Longines is the Title Partner of the Longines Sagaro Stakes race, as well as the Official Timekeeper and Official Watch of the Ascot racecourse.

  • April 28, 2019

    Horse Racing

    Longines Prix Allez France & Prix Ganay

    As the Official Partner of the ParisLongchamp Racecourse, Swiss watchmaking brand Longines was proud to time the incredible performance of Waldgeist ridden by Pierre-Charles Boudot in the Prix Ganay. On this occasion, Longines was also delighted to present the Prix Allez France Longines, to which the brand lends its name. The spectators of this race saw Morgan le Faye and Mickaël Barzalona crossing the line first. Tosen Gift and Fabrice Veron took second place followed by Shahnaza and Christophe Soumillon. Morgan le Faye’s owner, trainer and jockey were granted with elegant Longines timepiece from the hands of Frédéric Bondoux, Longines Brand Manager France.

  • April 11, 2019

    Horse Racing

    IFHA & Longines Award of Merit 2019

    As the Official Partner and Official Watch of the International Federation of Horseracing Authorities (IFHA), the Swiss watchmaker Longines was proud to present the 2019 Longines and IFHA International Award of Merit to industry leader John Messara, who is the first Australian to receive the award. “I’m very grateful to receive the Longines and IFHA International Award of Merit because it is presented by my international peers, and much of my work over the past four decades has focussed on elevating Australian racing and breeding and communicating our success around the world,” said Messara. “I acknowledge especially the unflinching support of my wife, Kris, and our four children; all of my team, past & present, at Arrowfield; the Boards & Executives of Racing New South Wales and Racing Australia; and two excellent Ministers for Racing, the Honourable George Souris AM and the Honourable Troy Grant. “I’ve also been blessed by an incomparable dynasty of champion stallions that has shaped my career and the entire Australian thoroughbred industry over the past 30 years. Danehill, Redoute’s Choice and now Snitzel – thank you.” Previous winners of the International Award of Merit include the Magnier family and trainer Aidan O’Brien, the driving forces behind Coolmore and the Ballydoyle Racing Stable in Ireland; Yutaka Take, legendary Japanese jockey; the Romanet family, long renowned leaders in both the French and international world of horseracing; Jim Bolger, leading Irish trainer, owner and breeder; Alec Head, past champion trainer and patriarch of prominent stud farm Haras du Quesnay; Seth Hancock of historic Claiborne Farm in America; and the late Marcel Zarour Atanacio, former chairman of the South American organization for the promotion of Thoroughbreds (OSAF). The International Award of Merit was created in 2013 by Longines and the IFHA in order to honour public figures for their outstanding contribution to the world of horse racing. As Official Partner and Official Watch of the IFHA, Longines additionally awards several other prizes in recognition of excellence in this discipline in collaboration with the IFHA. The winners are honoured throughout the year in ceremonies attended by representatives from across the entire profession. “It is a great honour and pleasure to recognise tonight Mr. John Messara’s dedication to Thoroughbred racing, a sport dear to the brand,” said Walter von Känel, president of Longines. “Indeed, for one century and a half, our love for the equestrian world has steadily increased, and today we have become the main partner of international institutions and events in the disciplines of horse racing, but also show jumping, eventing, endurance, dressage and driving. More than that, our commitment to equestrian sports is based on common shared values: Tradition, Elegance and Performance. It perfectly embodies our long-time partnership with the IFHA, of which Longines is the proud Official Partner and Official watch.” Representatives from both Longines and the International Federation of Horseracing Authorities were in Australia to celebrate Messara’s achievements. “I have the utmost respect for John Messara, and it is an honour for me to be in Sydney for the presentation of the seventh Longines and IFHA International Award of Merit,” said Louis Romanet, chairman of the IFHA. “The recipients of the first six awards confirm the dynamic global nature of 21st century breeding and racing. He is a very deserving recipient of the prestigious 2019 Longines and IFHA International Award of Merit.”%break%About John Messara, recipient of the 2019 Longines & IFHA International Award of Merit Messara has been a key figure in Australian racing for more than three decades, and he is the owner and chairman of Arrowfield Stud in New South Wales. The highly successful and respected farm, which was founded in 1985, identified, purchased and launched the career of breed-shaping champion sire Danehill in Australia and is currently home to his champion sire grandson Snitzel. Among his many titles, Messara has served as chairman of Racing New South Wales (December 2011- December 2016), inaugural chairman of Racing Australia (January 2014-December 2016), vice-chairman of the Asian Racing Federation (2014-2016), president of Thoroughbred Breeders Australia (2007-2008), and inaugural chairman of Aushorse (2001-2008). Previous accolades Messara has received include Life Membership of the Australian Turf Club (2016), the Thoroughbred Breeders NSW inaugural Heroic Award (2011), and appointment by the Australian government in 2008 as a Member of the Order of Australia (AM). Messara, who was born in 1947, attended the University of New South Wales. After graduating in 1968, he commenced work with Edwin V Nixon & Partners (Arthur Young & Co), chartered accountants, before joining the firm of Ralph King & Yuill, Member of the Sydney Stock Exchange, and establishing their European branch in Geneva, Switzerland. He returned to Australia and was elected a Member of the Sydney Stock Exchange in 1973.  That same year, Messara married his wife, Kristine. They have four children: Dr. Louise Messara; Paul Messara, Group 1 trainer and manager, Arrowfield Stud; Michael Messara, a director of the Arrowfield Group; and media presenter and producer Susanne Gray.     About Longines Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has built solid and lasting ties with the world of sport over the years, with a wealth of experience as timekeeper for sports championships around the globe and a partner of numerous international sports federations. Renowned for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watch manufacturer. Known by its winged hourglass logo, the brand is today present in over 150 different countries. About the International Federation of Horseracing Authorities (IFHA) The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its 60 members are the national racing authorities across the globe which stage Thoroughbred races. Major areas of the IFHA’s activities include: Making and amending the International Agreement on Breeding, Racing and Wagering (the IABRW) Policy development relating to welfare and safety of horses and riders International Race Planning and Grading (“black type”) World Rankings The fight against Equine Prohibited Substances and Practices Harmonization of Race Day Rules Certification of IFHA Reference Labs Fostering commercial development of the racing industry globally The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).

  • April 29, 2018

    Horse Racing

    Opening of the new Longchamp & Longines prix Allez France

    On Sunday, 29 April 2018, Longines was delighted to participate alongside its Partner France Galop in the grand reopening of the new ParisLongchamp Racecourse. On a day highlighted by eight races and numerous entertainment activities for all, the spectators had the opportunity to marvel at the modern architecture of the new racecourse, all while attending a sports spectacle bringing together the world’s best jockeys and horses. After two years of monumental construction work carried out by the architect Dominique Perrault, the new ParisLongchamp has been designed to improve the racing experience, with a 180° view from the grandstand and an enlarged parade ring. In addition, this racecourse is the only one in France to benefit from an “Open Stretch”, a passing lane giving an additional chance to the last horses of the race to get a better position.   As the Official Timekeeper of ParisLongchamp, Longines had the honour of timing the day’s races as well as lending its name to one of them, the Prix Allez France Longines, in which Kitesurf ridden by Mickaël Barzalona won distinction by crossing the finish line first. Longines also had the pleasure of being present at the Prix Ganay, the highlight race, in which Cracksman and Lanfranco Dettori were victorious. Longines recognised the performances of Kitesurf and Cracksman by rewarding their owners, trainers and jockeys one of its elegant timepieces.%break%As part of the partnership that has joined Longines and France Galop, the winged hourglass brand is proud to be the Official Timekeeper for the Chantilly, Deauville and ParisLongchamp racecourses, as well as for race days organised at them. It is also the Title Partner of the Prix de Diane Longines and Partner of the Qatar Racing and Equestrian Club. In addition, during the Qatar Prix de l’Arc de Triomphe, the Swiss watchmaking brand is delighted to lend its name to two Group 1 races, the Prix de l’Abbaye de Longchamp Longines and the Prix de l’Opéra Longines.   The Swiss watchmaking brand Longines benefits from expertise shaped by tradition, elegance and performance. With many years of experience as a timekeeper for world championships and as the partner of international sports federations, Longines has over the years established solid and lasting relationships within the world of sport, particularly in the equestrian world, with which the watchmaking brand has been associated for 140 years. Today, Longines’ commitment to equestrian sports includes flat racing, show jumping, dressage, eventing, combined driving and endurance racing.

  • April 08, 2018

    Horse Racing

    Glowing Performance From Moonlight Dash Secures Chengdu-Dubai International Cup

    The 5th Chengdu Dubai International Cup meeting featured a competitive and thrilling day of racing at Jinma Lake Racecourse, a 2000m right-handed turf course just outside of Chengdu, Sichuan, China. The featured race of the day was the Chengdu Dubai International Cup presented by Longines, which was won by Moonlight Dash, a relatively lightly raced 10-year-old making his 27th start and winning for the fifth time.  Jockey Richard Mullen was aboard the winner for trainer Satish Seemar, whose assistant Bhupat Seemar was on hand. In recognition for their remarkable performance, they were presented with elegant Longines timepiece from hands of Longines President Walter von Känel and Longines China’s Vice President Dennis Li.

  • April 17, 2018

    Horse Racing

    Longines Queen Elizabeth Stakes - Sydney

    This year, Longines hosted its Longines Queen Elizabeth Stakes Ambassador, Jesinta Franklin at the event where champion mare, Winx led by Australian jockey Hugh Bowman won the world’s richest 2000m turf race amongst a crowd of 25,000 punters. Now crowned the World's Best Horse, Winx, dominated the turf at Royal Randwick to win her 25th consecutive title, placing her in the history books next to the legendary Black Caviar. During the day, elegance was also rewarded by the Swiss watch brand during the famous Longines Prize for Elegance, which crowned the lady and the man representing best the value dear to the winged hourglass brand. The Longines Queen Elizabeth Stakes was the occasion chosen by the Swiss watch brand to highlight the Official Watch of the event, the Longines Conquest V.H.P. (Very High Precision). This timepiece represents new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. The Longines Queen Elizabeth Stakes holds a special place in Longines illustrious history in equestrian timekeeping as it was indeed during this race day that the Swiss watch brand launched the latest and game-changing development for timekeeping and tracking technology in thoroughbred racing: the Longines Positioning System (LPS). The innovative LPS inaugurates totally new data-handling dimensions and deepens the understanding of the races. More generally, Longines involvement in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, the watchmaker is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world.

  • April 26, 2017

    Horse Racing

    Longines presented its exclusive offer in sports timing services including a brand new application

    Longines presented its whole innovative range of timekeeping services in Hoppegarten racecourse in Berlin (Germany) and launched the new second screen application. The Swiss watch brand has been committed to equestrian sports since 1878, when it produced a chronograph engraved with a jockey and his mount, allowing its user to time to the second. Since then, the brand has been more and more involved in equestrian sports, establishing partnerships with horse racing events and race courses around the world. In the same time, Longines has been developing its timekeeping services to provide more and more accuracy.   In line with its historical passion for horses and long term expertise in timekeeping, Longines is proud to propose a whole range of timekeeping and tracking services, notably in the field of horse racing. The Swiss watch brand is the only one able to provide a complete offer of ultra-precise timekeeping, including the latest generation photo-finish system, the game-changing Longines Positioning System as well as the Longines GNSS and the new application for smartphones and tablets.     The Longines Positioning System   Used for the first time in Europe, in Berlin at Hoppegarten Racecourse, last summer, the Longines Positioning System provides instant data on the exact position of horses during a race, their ranking, the distance between horses and their speed. This pioneering development in thoroughbred racing is the most precise horse racing tracking system in the world with accuracy down to 5 centimeters and up to 1000 measurements per second.   Providing data in real time, the Longines Positioning System improves the experience for racing spectators and TV viewers as well as the International Federation of Horseracing Authorities, national federations, hippodromes, owners, trainers, jockeys, and all horse racing enthusiasts. %break% A lighter technology using GPS satellites instead of LPS beacons is also available. It is called Longines GNSS.     A live experience of the races on your screen   During the demonstration day, Longines also unveiled the innovative second screen application. It provides a live experience of horse races and real-time accuracy, as it produces detailed statistics about horses, such as average speed or intermediate time to smartphone and tablet users. This new application also allows the users to see the races on replay, providing additional data, essential to a younger audience, used to receive information anytime and anywhere.     The new Conquest V.H.P.   Thanks to its involvement in sports timekeeping, Longines has been a pioneer in Quartz technology, which has always been inspiring watchmakers to make new innovative watches.   Today, the Swiss watch brand presents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. The Conquest V.H.P is equipped with an exclusive Longines movement. This movement is renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

  • April 08, 2017

    Horse Racing

    The Longines Queen Elizabeth Stakes brings the Sydney Carnival to an elegant close

    The Championships, a two-day meeting culminating with the much-anticipated Longines Queen Elizabeth Stakes, attracts some of world top horses, trainers, owners and jockeys and is considered as a highlight in Australia’s sporting and social calendar. As the Title Partner of the event, Longines proudly timed the Longines Queen Elizabeth Stakes, which features the richest weight for age race over 2000m on turf in the world. This Group 1 race was clinched by champion mare Winx and the winning owner, trainer and jockey were presented with an elegant Longines watch. Not only performance was rewarded by the Swiss watch brand, but also elegance, as Longines hosted its famous Longines Prize for Elegance, which crowned the lady representing best the value dear to the winged hourglass brand. The Longines Queen Elizabeth Stakes was the occasion chosen by the Swiss watch brand to officially launch new models from The Longines Master Collection, displaying a sunray blue dial. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist. These elegant timepieces, housing a mechanical self-winding movement, are complimented by a steel bracelet or blue alligator watch strap, all fitted with a folding safety clasp. The Longines Queen Elizabeth Stakes holds a special place in Longines illustrious history in equestrian timekeeping as it was indeed during this race day that the Swiss watch brand launched the latest and game-changing development for timekeeping and tracking technology in thoroughbred racing: the Longines Positioning System (LPS). The innovative LPS inaugurates totally new data-handling dimensions and deepens the understanding of the races. More generally, Longines involvement in equestrian sports includes flat racing, show jumping, eventing, endurance, driving and dressage. In these disciplines, the watch maker is associated with international institutions and events, lends its name to world’s rankings, as well as awards titles and distinctions to outstanding athletes and personalities of the equestrian world. Finally, the close relations that Longines has with this world also relate to the common values of elegance, tradition and performance.  

  • April 02, 2017

    Horse Racing

    Chengdu Dubai International Cup

    Sunday’s fourth running of the Chengdu Dubai International Cup presented by Longines was won by the Ali Rashid Al Rayhi-trained Skygazer under Royston Ffrench, who claimed his second Chengdu Dubai International Cup after his victory in the same race in 2014. Winning owner Mr. Wang Xi, winning trainer Mr. Ali Rashid Al Rayhi, winning jockey Royston French were presented with Longines watches from the hands of Longines President Walter von Känel and Vice-President of Longines China Dennis Li.