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Longines and the European Equestrian Federation renew their collaboration


April 05, 2019

Longines and the European Equestrian Federation (EEF) are delighted to announce the renewal of their partnership. With this new agreement, the two partners will continue to pursue the objectives of developing equestrian sport while promoting the values of fair and safe sport with a strong emphasis on both athlete and horse welfare. Since 2015, the Swiss watchmaker has been the Official Partner and Official Watch of the EEF, as well as the Title Partner of the Longines EEF Rankings and the Longines Brotherhood Programme.


Theo Ploegmakers, President of the EEF comments the partnership extension: “It is my pleasure to announce that Longines has prolonged the agreement as EEF’s Official Partner. Longines is known for its historical involvement in the equestrian world and this partnership offers strong support to our mission to promote European Equestrian Sports.”


Matthieu Baumgartner, Marketing Vice President of Longines, adds: “We are particularly proud to renew our collaboration with the EEF as its Offical Partner and Official Watch. While contributing to develop the sport across the continent, this partnership strengthens our long-lasting commitment to the equestrian universe.”

Longines’ involvement in equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912, the Swiss watch brand first partnered with an international showjumping competition in Portugal. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, dressage, driving and eventing competitions.


The EEF is a progressive and independent body whose mission is to maximise the potential and development of equestrianism throughout the continent of Europe. The EEF Brotherhood Programme, launched in Essen (GER) in 2013, aims at facilitating specific knowledge transfer; it sees  a developed National Federation (NF) providing technical, theoretical and/or administrative assistance to another NF in the region. A donor NF can also be a receiver under the terms of the programme.