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  • 05/18/2022

    Corporate

    Longines welcomes South Korean award-winning actress and singer Suzy as its new Ambassador of Elegance

    Suzy made her debut in 2010 with the K-Pop group Miss A and has since had a major impact on pop culture with her leading roles on the big screen and in television, associations with high-end fashion houses and stellar music career.   The newest Longines Ambassador of Elegance is no newcomer to stardom. Suzy, the 27-year-old actress and musician from South Korea, has received numerous awards ever since her debut and is now a true icon.   Longines CEO Matthias Breschan welcomed Suzy to the Longines family, saying: “With her brilliant reputation and impeccably cultivated elegance, Suzy is a natural fit for Longines. We are excited to welcome her to our family of Ambassadors of Elegance and work with her on a range of projects. Fans of our brand and Suzy’s followers have so much to look forward to.”   Equally enthusiastic about this new partnership, Suzy says: “It is my great pleasure to join Longines, a prestigious watch brand with 190 years of history. I am looking forward to all the elegant journeys, precious time together and connections I will make as a Longines Ambassador of Elegance.” %break%   Immediately after making her musical debut as a member of the girl group Miss A, Suzy’s star rose quickly. She began hosting various events and soon ventured into acting, for which she received a wide range of awards. Her solo music career began in 2017 with her pre-release single “Pretend” topping music charts. She released her newest single, “Satellite,” this year to wide-spread acclaim. Suzy is also known for her philanthropy. She consistently makes large donations to worthy causes, such as for victims of floods due to heavy rains, low-income families, people suffering from incurable diseases, and preventing the spread of COVID-19.   The passion and elegance she expresses in each and every one of her engagements is completely in line with Longines’ image and Suzy embodies all of the brand’s values. She is a welcome addition to the Longines family, and this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe.

  • 05/18/2022

    Equestrian

    Longines and Al Shaqab extend their longterm partnership

    Following the renewal of this major partnership, which started in 2019, Longines will continue to be the Official Partner and Official Watch supporting Al Shaqab and its state-of-the-art equestrian facilities including the spectacular Longines Arena. In addition, the Swiss watch brand remains the Presenting Partner and Official Timekeeper of the Commercial Bank CHI AL SHAQAB, as well as the Main Partner and Official Watch of the national show jumping and dressage tour, the Longines Hathab Qatar Equestrian Tour, which is organized together with the Qatar Equestrian Federation.     First organized by Al Shaqab in 2013, the CHI AL SHAQAB is the world-class equestrian center annual signature event in Doha, and the only competition of its kind in the Middle East. Together with the Longines Hathab Qatar Equestrian Tour, Al Shaqab remains the hub for Qatar’s premier local horse-riding competition series, with the aim of further developing equestrian sports in the region and shape the country’s next generation of equestrian champions.   Khalifa Al Attiya, Executive Director, Al Shaqab, said: “We are delighted to reaffirm our strong and enduring ties with Longines, a well-established and prominent global brand known for its support for equestrian sports. Longines maintains a balance between traditional techniques and modern technological innovations, and this philosophy genuinely reflects the values and aspirations of Al Shaqab. The extension of our agreement allows both parties to strengthen their long-term partnership, and the growing popularity of equestrian sport in Qatar only demonstrates the success of our collaboration.”   Longines Vice President Marketing, Matthieu Baumgartner, declared: “We are proud to extend this privileged partnership and to be closely associated with Al Shaqab, member of Qatar Foundation.  We are looking forward to continuing this collaboration, by being the Presenting Partner, Official Timekeeper and Official Watch of CHI AL SHAQAB, as well as the Main Partner and Official Watch of the Longines Hathab – Qatar Equestrian Tour. This partnership reinforces Longines’ long-lasting dedication and commitment to the equestrian world, which dates back one century and half.” %break% About Al Shaqab   Since its establishment in 1992, Al Shaqab’s vision was to build on Qatar’s Arabian horse heritage and be a leading global center for equine professionals, while providing an engaging experience for the community. Global leadership has not only meant preserving, improving, and promoting the Arabian horse breed, but also encouraging the community in this unique, traditional cultural sport.   Today, Al Shaqab’s impressive facilities, which are distinctively designed in the shape of a horseshoe, cover 980,000 square meters. With a state-of-the-art Main Arena comprising both an indoor and outdoor venue capable of holding over 5,000 spectators, Al Shaqab is part of Qatar’s growing reputation on the world stage that showcases its ability to host major international sports event at the highest level.   About Longines   Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • 05/04/2022

    Corporate

    Extreme sports pioneer Géraldine Fasnacht joins the Longines Family

    Géraldine Fasnacht is known by a few different names and titles: 2021 Adventurer of the Year by the French magazine Paris Match, “Bird Woman,” youngest-ever female champion of Xtreme Verbier, artist, and most recently, Longines Family member. The world-renowned freeride snowboarder, base jumper, wingsuit and plane pilot carves new limits with every turn and every flight. She’s a pioneer on the snow and in the air, and, as she puts it, is living her dream.   Today, she joins the Swiss watchmaker’s family of ambassadors who embody the spirit of the brand and personify the elegance, pioneering spirit and sporting excellence that it stands for.   Géraldine Fasnacht is equally thrilled to join Longines: “I am delighted to be joining the Longines family. The brand values and history perfectly represent my persona and activities as an adventurer in the air and in the mountains. Longines has a history of famous women pioneers conquering land, sea and air while pushing their courage and breaking new boundaries. I look forward to be part of that mission whilst carrying the elegance of Longines timepieces throughout my adventures.” %break% Originally from Poliez-le-Grand in the Swiss canton of Vaud, Géraldine Fasnacht learned to snowboard in Verbier where her family spent its free time. She grew up idolizing the snowboards who particpated in the Xtreme Verbier and tackled the Bec des Rosses. In 2002, her dream became a reality when she was asked to compete in the event. At just 21 years old, much younger than her opponents, she went on to win the final.   Her story of adventure continued from winning titles in the Freeride World Tour to skydiving and eventually base jumping. In 2014, she set another record when she became the first ever wingsuit pilot to fly from the summit of the Matterhorn. Her passion has led her to Canada’s remote Baffin Islands, Iran and Antarctica, but she will always call Switzerland home.   The literal trailblazer likens her craft more to artistry than extreme sports. She doesn’t conquer nature – her passion blends with the harmony of earths’ greatest peaks and valleys. She has also say that she draws lines in the snow and air when she’s riding with her snowboard or flying her wingsuit. She loves flying her ultra-light bush plane to land in remote locations of the Alps to explore mountains. Yet another strength that aligns with Longines, which is known for exquisite women’s watches with refined lines that embrace femininity and power.   Géraldine Fasnacht brings a new edge to Longines’ universe while sharing the brand’s values of passion and precision and strong Swiss roots. Welcome to the family, Géraldine!

  • 04/10/2022

    Jumping

    Longines FEI Jumping Word Cup Final

    At the grand Final of the Longines FEI Jumping World CupTM that took place at the Leipziger Messe in Leipzig (Germany) this year, the Swiss watch brand continued playing a pivotal role in supporting the world’s leading riders and providing timekeeping expertise in this elite-level event of show jumping.   The exciting competition was marked by the victory of Martin Fuchs (CH) and Chaplin who brilliantly made the difference in the Longines FEI Jumping World CupTM Final. Harrie Smolders (NL) riding Monaco finished second ahead of Jens Fredricson (SE) and Markan Cosmopolit. In its role of Official Timekeeper, Longines was proud to time the remarkable performances of these athletes during the whole 2021/2022 season leading up to the Final. The great winner, as well as the second and the third, were presented with elegant Longines timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing. %break%This edition of the Finals was the perfect occasion for the spectators to discover the Official Watch of the event, model of the Longines DolceVita collection, symbol of Longines’ relentless pursuit of elegance and excellence. Subtly combining geometric lines and soft curves, the Longines DolceVita collection is characterized by its rectangular case inspired by a 1920s model.   Crafted in steel and enhanced with diamonds, this model features a silvered “flinqué” dial adorned with painted Roman numerals. Driven by a quartz movement, the hours and minutes are indicated by fine blued steel hands. Longines is also extending its selection of interchangeable straps by offering leather variations in white, blue and golden hues. These accessories make it possible for each customer to personalize their watch according to their desires.      

  • 03/23/2022

    Corporate

    Longines Spirit Zulu Time Launch

    The Queen’s House, an impressive architectural masterpiece in Greenwich, London, played host to an exceptional event organised to mark the launch of the new Longines Spirit Zulu Time. This event, focused on heritage and innovation, took its guests on a journey across time and Longines’ history. The launch was the ideal occasion for international media to discover – on site and online - the winged hourglass brand’s latest design.   The Longines Spirit Zulu Time features multiple time zones and typifies the watchmaker's century-old expertise in timepieces of its kind. Its origins and its name come from the first Longines dual-time zone wristwatch manufactured in 1925, which featured the Zulu flag on its dial – Zulu referring to the letter "Z" which designates universal time for aviators and members of the armed forces. Many adventurers have crossed the world's time zones with a Longines watch on their wrist. Renowned aviators including Amy Johnson, Clyde Pangborn and Hugh Herndon conquered the air and set new records – all with Longines’ assistance. A guarantee of safety and reliability for these early pioneers.   A link between history and innovation, the Longines Spirit Zulu Time pays homage to the brand's rich heritage, resulting in an exceptional timepiece to be used by all modern pioneers. An exclusive new Longines in-house calibre with a silicon balance-spring drives the time zone display. A state-of-the-art technology that allows the hour hand to be adjusted independently of the GMT indicator. Additional time zones are read using a 24-hour hand and a bidirectional rotating bezel, also graduated over 24 hours. Extremely accurate with a power reserve of 72 hours, this new movement is chronometer-certified by the COSC (the Swiss Official Chronometer Testing Institute), in a nod to the five stars stamped on the dial which, in the history of Longines, was a guarantee of a movement of the highest quality.   Aesthetically, the Longines Spirit Zulu Time stands out with its meticulous execution and the particular care given to the various finishes on the details – whether shiny, matt, polished, in relief or embossed. This model features a bezel enhanced with a coloured ceramic insert, and is available on a matt black, sandblasted anthracite or sunray blue dial, with a date window now centred at the 6 o'clock position. Its hands and numerals, coated with Super-LumiNova®, enable the time to be read under all circumstances. The 42 mm steel case has an interchangeable stainless steel bracelet or an interchangeable brown, beige or blue leather strap. These straps all have a folding clasp fitted with a new fine adjustment system for maximum comfort and a perfect fit.      

  • 02/26/2022

    Equestrian

    Longines continues its proud association with the SAUDI CUP as Official Partner and Timekeeper

    The eyes of the equestrian community focused on the 2022 SAUDI CUP that took place from February 25th to 26th at the King Abdulaziz Racetrack, in Riyadh (KSA). As the Platinum Partner, Official Timekeeper and Official Watch of the event, Longines continued to forge close ties with elite jockeys and horses vying for success at what is known as one of the world’s richest horse races, further extending its support to all levels of horseracing with its timekeeping expertise.   On Saturday, foremost horses and jockeys delivered adrenaline-fueled performances at the SAUDI CUP race, where Emblem Road ridden by Wigberto Ramos clinched the victory ahead of Country Grammer riden by Flavien Prat and Midnight Bourbon ridden by Joel Rosario, and delighted the enraptured crowed by demonstrating unrivalled precision and resilience throughout the race.   The coveted Longines Red Sea Cup that took place earlier that day saw the sensational win of Stay Foolish ridden by Christophe Lemaire who brought unmissable drama and delivered an exceptional performance timed by Longines. Sonnyboyliston ridden by Ben Coen and Siskany ridden by James Doyle, who finished second and third, also gave it their all with their absolute determination and perseverance. To acknowledge excellence and elegance in this revered discipline, Longines rewarded the winner with a refined timepiece presented by Patrick Aoun, Longines Regional Brand Manager for the Middle East and South East Asia.   On this special occasion, Longines was particularly proud to highlight the Official Watch of the event, a model from The Longines Master Collection.  An emblematic timepiece of the brand for its watchmaking expertise, this refined creation featuring a chronograph and a moon phase indicator perfectly combines one-of-a-kind classic elegance and watchmaking sophistication to delight those constantly pursuing precision and excellence.

  • 02/20/2022

    Horse Racing

    White Turf - 3rd Raceday

    After three Sundays of breathtaking races, the Longines Grosser Preis von St. Moritz saw the victory of Furioso and Vaclav Janacek. The White Turf races series took place Sundays 6, 13 and 20 February 2022. The Swiss watch brand Longines had the pleasure to be the Official Partner, Official Timekeeper and Official Watch of this unique event. After three Sundays of breathtaking races, the Longines Grosser Preis von St. Moritz saw the victory of Furioso and Vaclav Janacek, followed by Mordred and René Piechulek and Nubius and Bauyrzhan Murzabayev. Longines was proud to be once again the Official Partner, Official Timekeeper and Official Watch. Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting many visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event took place on February 6, 13 and 20. The Official Watch of the event is a model from the Longines Spirit collection. This collection has taken a new step forward with timepieces forged from titanium, in homage to the world of aviation. The combination of a strong, sleek aesthetic and state-of-the-art technology gives these new models exceptional character. Proof that the pioneering spirit is still, and always, alive and well at the winged hourglass brand.

  • 02/13/2022

    Horse Racing

    White Turf - 2nd Raceday

    On 13 February Longines timed the victory of Mordred and Sibylle Vogt at the Longines Grand Prix during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines Grosser Preis von St. Moritz to be held on 20th February.   Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting many visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event takes place on February 6, 13 and 20.   The Official Watch of the event is a model from the Longines Spirit collection. This collection has taken a new step forward with timepieces forged from titanium, in homage to the world of aviation. The combination of a strong, sleek aesthetic and state-of-the-art technology gives these new models exceptional character. Proof that the pioneering spirit is still, and always, alive and well at the winged hourglass brand.

  • 02/09/2022

    Horse Racing

    The Andalucía Sunshine Tour 2022 kicks off this week with Longines

    The Sunshine Tour 2022 is beginning this week in the oldest city in Western Europe, Cadiz. More than 3,500 horse and rider combinations will pass through the facilities in Vejer de la Frontera. Some of the world’s leading riders with their horses will arrive one after another from all corners of the world, many of whom from central Europe, to compete in elite-level competitions at Montenmedio which has the most extensive equestrian facilities in all of Europe for four disciplines - Jumping, Dressage, Driving and Eventing.   This year, more than 750 riders and 3’500 horses from 50 different countries are participating in this edition. There will be more than 300 classes throughout the weeks of the tour and 42 of them will score for the FEI Longines Ranking.   On this occasion, the Swiss watch brand will be delighted to celebrate the winner’s great performance by presenting him an elegant Longines timepiece.   This Spanish Tour is also the perfect opportunity for Longines to highlight a moon phase model for women from one of its emblematic lines known for its watchmaking expertise - The Longines Master Collection. Since the success of the men’s moon phase models of the line introduced two years ago, Longines took on the challenge of fitting a moonphase indicator in a 34 mm case and skillfully achieved this technical feat while ensuring the exquisite expression of elegance of the timepieces for women. This vivacious blend of technical sophistication and pure feminine elegance will entice women wishing to pursue both fine watchmaking and timeless style. 

  • 02/03/2022

    Dressage

    Longines partners with Sabine Schut-Kery

    Born and trained in Germany, Sabine was recognized and respected in the world of dressage from an early age, winning numerous awards and international competitions with various young and with experienced top level horses.   A true passion for dressage In 2015, she competed for the United States of America at the Pan American Games in Toronto, and came home with a Team Gold Medal in Dressage. She was twice awarded the Carol Lavelle Advanced Dressage Training Grant and spent the fall of 2017 in Europe doing focused training and competition with her Grand Prix partner, Sanceo.   In 2018, she earned a spot representing the US at the Nations Cup, where Team USA won the team gold, and she won Individual Silver in the Grand Prix Freestyle. Sabine continues to advance her own education under the brilliant eye of the equestrian Christine Traurig.   %break%In parallel with the competition, Sabine operates her boutique dressage training business out of San Diego, California. Her program prioritizes quality over quantity so that equine partners and clients thrive with her focused attention, and dedicated training to adapt to their individual needs. Sabine's training program is based on a horsemanship approach. Her track record producing stallions, mares, and geldings of a variety of breeds demonstrates her sensitive approach to a training partnership.   Sabine & Sanceo, a pair of mind readers Last July, during the Olympic Games in Tokyo, Sabine Schut-Kery and her 15-year-old stallion called Sanceo wowed the world in historic Olympic performance. The two accomplices particularly excelled during the Grand Prix Special, bringing the silver medal to the United States.   Partners for more than 12 years, Sabine and Sanceo become the top ranked American combination on the world standings for the first time in the career of the pair.