Known as the biggest sporting event on the Dubai calendar, the Dubai World Cup is held on the last Saturday of March at Meydan Racecourse and is the pinnacle of the United Arab Emirates' racing season, which ends two weeks later. As Official Timekeeper of all events organised by the Meydan Group, Longines was proud to time the nine races of the Dubai World Cup, including the eponymous race, claimed by Mystic Guide, led by Luis Saez. The other feature race of the day, the Longines Dubai Sheema Classic, was won by Mishriff, in front of Chrono Genesis and Loves Only You. The winner team was presented with elegant Longines timepieces from the hands of Longines' Brand Manager, Patrick Aoun.%break%Longines Spirit: The Official Watch of the 25th Dubai World Cup The Longines Spirit collection is designed in the same manner as the timepieces of the famous pioneers as they conquered the air, land and sea relying on their Longines time instruments. Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the winged hourglass brand on their incredible journeys. Today, Longines presents new timepieces that are a testimony to their pioneering spirit. A glowing tribute to these exceptional men and women who, by a record, an accomplishment or a display of courage, have left their mark on history - encouraging new generations to push the boundaries. All models from the Longines Spirit collection come with state-of-the-art technology, resulting in highly accurate movements that are all Chronometer-certified.
Although impacted by the global pandemic, the 2020/2021 FIS Alpine World Cup season saw some great performances from the world's best athletes, including members of the Longines Family. Longines would like to congratulate Marco Odermatt and Loïc Meillard, who finished second and fourth on the overall FIS World Cup ranking for 2020/2021, a worthy recognition of their talent. Marco has stepped up to the podium no less than ten times this season, with three of them being in the top spot (two victories in giant slalom and one in super-G). This flawless track record saw him finish second in the giant slalom ranking and second in the super-G ranking. Loïc Meillard ended his highly successful World Cup season with thirteen Top 5 positions, including second place in Kranjska Gora and third in Adelboden for the giant slalom. The most recent arrival to the Longines Family is Clément Noël from France, who finished the FIS World Cup season by standing on the second step of the podium in his specialist sport, slalom, a discipline that has already seen him bring home two victories this season in Kranjska Gora and Chamonix.%break%For the women's division, the Longines Ambassador of Elegance Mikaela Shiffrin finished in second place in the slalom and giant slalom category, after two victories in Flachau and Jasna for the slalom and one victory in Courchevel for the giant slalom. The FIS World Cup Finals are also an opportunity for Longines to showcase the White Circus' young talents by handing out the Longines Rising Ski Star award, a price that rewards the World Cup season's best young male skier (under 23) and best female skier (under 21). The brand was also delighted to award a Longines watch, a trophy and a cheque to Alex Vinatzer (ITA) and Alice Robinson (NZL), who both received this award for the second year in a row. Longines & Alpine Skiing As an Official Partner and Timekeeper of the International Ski Federation (FIS) since 2006, Longines has a long history of technical expertise within the field dating back to 1924, when the brand timed a military race in Saint-Imier, Switzerland. Today, the brand has been influential in a lot of innovative technology used on the slopes to time and record the athletes' performances during the FIS World Championships and the FIS World Cup.