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  • 06/23/2022

    Corporate

    LONGINES DOLCEVITA X YVY – or when a leather strap redefines a watch

    The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonne Reichmuth has given the famous rectangular timepieces a new identity, with sophisticated leather straps. Referencing the equestrian world so dear to LONGINES, their design is evocative of bridles and harnesses. As the summer invites watch-wearers to bare their forearms and reveal the timepieces adorning them, the winged hourglass brand is unveiling its new line of Longines DolceVita X YVY models. The watch brand has matched its timepieces here with subtle double straps in leather, in three shades: double beige leather, brown and with black with rivets. The design of these models was entrusted to the Zurich-based company YVY, creators of sophisticated glam-rock accessories popular with international stars and clientele looking for exclusivity. Shared values  The complementary worlds of Longines and YVY have come together in an almost instinctive collaboration. The straps of these Longines DolceVita X YVY models are made of Italian or Swiss leather. They are produced according to a traditional manufacturing method. Adorned and reinforced with metal details, their finishes are impeccable and feature striking references to the beloved equestrian world of the winged hourglass brand. “We wanted to develop a new approach together to the world of horses and their bridles”, explains Yvonne Reichmuth, founder of YVY.  The bond uniting the rider with his mount, that essential accessory that dresses the head and neck of the horse, reminds us of the alliance that develops between the human wrist and its timepiece. The designer adds: “The idea of a modular strap came about with the aim of creating a watch that could be worn with class in different styles.” Tradition rejuvenated by modernity  Dressed in this contemporary design accessory, the youthful and glamorous Longines DolceVita X YVY line adapts to the desires of every wearer, as well as the events of their day thanks to the interchangeable strap system. Although it can be worn on its own, when the slim, complementary strap is combined with the watch, they transform into a stylish object that will captivate and touch every generation. “It is available with two different case sizes, to suit both men and women,” promises Matthias Breschan, CEO of the St-Imier based watch brand.

  • 06/18/2022

    Corporate

    SolarStratos and Géraldine Fasnacht achieve a world first, supported by Longines

    Longines is proud to support Raphaël Domjan, a pilot and founder of the SolarStratos mission, and Géraldine Fasnacht, the famous Swiss sportswoman and member of the Longines family, as they achieve a daring new feat in the skies over the Valais area. On Saturday 18 June, in Verbier, these two airborne pioneers pulled off an airborne exploit requiring a great deal of skill by making the first wingsuit jump from a solar and electrical aircraft. Renowned for the reliability of its precision instruments, the winged hourglass brand has accompanied exploratory missions to the last remaining uncharted lands, faced extreme weather conditions, sailed rough seas and participated in the conquest of new air travel routes. Legendary aviators and explorers have placed their trust in Longines while out on their travels. Today, Longines is remaining true to its pioneering spirit by joining forces with Raphaël Domjan, the man behind the SolarStratos mission, and Géraldine Fasnacht, an adventurer and member of the Longines family, who have completed the world’s wingsuit jump from a solar and electrical aircraft. This outstanding demonstration pushes the limits of extreme sporting performance even further, bestowing fresh glory on this magnificent solar adventure.

  • 05/18/2022

    Corporate

    Longines welcomes South Korean award-winning actress and singer Suzy as its new Ambassador of Elegance

    Suzy made her debut in 2010 with the K-Pop group Miss A and has since had a major impact on pop culture with her leading roles on the big screen and in television, associations with high-end fashion houses and stellar music career.   The newest Longines Ambassador of Elegance is no newcomer to stardom. Suzy, the 27-year-old actress and musician from South Korea, has received numerous awards ever since her debut and is now a true icon.   Longines CEO Matthias Breschan welcomed Suzy to the Longines family, saying: “With her brilliant reputation and impeccably cultivated elegance, Suzy is a natural fit for Longines. We are excited to welcome her to our family of Ambassadors of Elegance and work with her on a range of projects. Fans of our brand and Suzy’s followers have so much to look forward to.”   Equally enthusiastic about this new partnership, Suzy says: “It is my great pleasure to join Longines, a prestigious watch brand with 190 years of history. I am looking forward to all the elegant journeys, precious time together and connections I will make as a Longines Ambassador of Elegance.” %break%   Immediately after making her musical debut as a member of the girl group Miss A, Suzy’s star rose quickly. She began hosting various events and soon ventured into acting, for which she received a wide range of awards. Her solo music career began in 2017 with her pre-release single “Pretend” topping music charts. She released her newest single, “Satellite,” this year to wide-spread acclaim. Suzy is also known for her philanthropy. She consistently makes large donations to worthy causes, such as for victims of floods due to heavy rains, low-income families, people suffering from incurable diseases, and preventing the spread of COVID-19.   The passion and elegance she expresses in each and every one of her engagements is completely in line with Longines’ image and Suzy embodies all of the brand’s values. She is a welcome addition to the Longines family, and this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe.

  • 05/04/2022

    Corporate

    Extreme sports pioneer Géraldine Fasnacht joins the Longines Family

    Géraldine Fasnacht is known by a few different names and titles: 2021 Adventurer of the Year by the French magazine Paris Match, “Bird Woman,” youngest-ever female champion of Xtreme Verbier, artist, and most recently, Longines Family member. The world-renowned freeride snowboarder, base jumper, wingsuit and plane pilot carves new limits with every turn and every flight. She’s a pioneer on the snow and in the air, and, as she puts it, is living her dream.   Today, she joins the Swiss watchmaker’s family of ambassadors who embody the spirit of the brand and personify the elegance, pioneering spirit and sporting excellence that it stands for.   Géraldine Fasnacht is equally thrilled to join Longines: “I am delighted to be joining the Longines family. The brand values and history perfectly represent my persona and activities as an adventurer in the air and in the mountains. Longines has a history of famous women pioneers conquering land, sea and air while pushing their courage and breaking new boundaries. I look forward to be part of that mission whilst carrying the elegance of Longines timepieces throughout my adventures.” %break% Originally from Poliez-le-Grand in the Swiss canton of Vaud, Géraldine Fasnacht learned to snowboard in Verbier where her family spent its free time. She grew up idolizing the snowboards who particpated in the Xtreme Verbier and tackled the Bec des Rosses. In 2002, her dream became a reality when she was asked to compete in the event. At just 21 years old, much younger than her opponents, she went on to win the final.   Her story of adventure continued from winning titles in the Freeride World Tour to skydiving and eventually base jumping. In 2014, she set another record when she became the first ever wingsuit pilot to fly from the summit of the Matterhorn. Her passion has led her to Canada’s remote Baffin Islands, Iran and Antarctica, but she will always call Switzerland home.   The literal trailblazer likens her craft more to artistry than extreme sports. She doesn’t conquer nature – her passion blends with the harmony of earths’ greatest peaks and valleys. She has also say that she draws lines in the snow and air when she’s riding with her snowboard or flying her wingsuit. She loves flying her ultra-light bush plane to land in remote locations of the Alps to explore mountains. Yet another strength that aligns with Longines, which is known for exquisite women’s watches with refined lines that embrace femininity and power.   Géraldine Fasnacht brings a new edge to Longines’ universe while sharing the brand’s values of passion and precision and strong Swiss roots. Welcome to the family, Géraldine!

  • 03/23/2022

    Corporate

    Longines Spirit Zulu Time Launch

    The Queen’s House, an impressive architectural masterpiece in Greenwich, London, played host to an exceptional event organised to mark the launch of the new Longines Spirit Zulu Time. This event, focused on heritage and innovation, took its guests on a journey across time and Longines’ history. The launch was the ideal occasion for international media to discover – on site and online - the winged hourglass brand’s latest design.   The Longines Spirit Zulu Time features multiple time zones and typifies the watchmaker's century-old expertise in timepieces of its kind. Its origins and its name come from the first Longines dual-time zone wristwatch manufactured in 1925, which featured the Zulu flag on its dial – Zulu referring to the letter "Z" which designates universal time for aviators and members of the armed forces. Many adventurers have crossed the world's time zones with a Longines watch on their wrist. Renowned aviators including Amy Johnson, Clyde Pangborn and Hugh Herndon conquered the air and set new records – all with Longines’ assistance. A guarantee of safety and reliability for these early pioneers.   A link between history and innovation, the Longines Spirit Zulu Time pays homage to the brand's rich heritage, resulting in an exceptional timepiece to be used by all modern pioneers. An exclusive new Longines in-house calibre with a silicon balance-spring drives the time zone display. A state-of-the-art technology that allows the hour hand to be adjusted independently of the GMT indicator. Additional time zones are read using a 24-hour hand and a bidirectional rotating bezel, also graduated over 24 hours. Extremely accurate with a power reserve of 72 hours, this new movement is chronometer-certified by the COSC (the Swiss Official Chronometer Testing Institute), in a nod to the five stars stamped on the dial which, in the history of Longines, was a guarantee of a movement of the highest quality.   Aesthetically, the Longines Spirit Zulu Time stands out with its meticulous execution and the particular care given to the various finishes on the details – whether shiny, matt, polished, in relief or embossed. This model features a bezel enhanced with a coloured ceramic insert, and is available on a matt black, sandblasted anthracite or sunray blue dial, with a date window now centred at the 6 o'clock position. Its hands and numerals, coated with Super-LumiNova®, enable the time to be read under all circumstances. The 42 mm steel case has an interchangeable stainless steel bracelet or an interchangeable brown, beige or blue leather strap. These straps all have a folding clasp fitted with a new fine adjustment system for maximum comfort and a perfect fit.