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  • 06/23/2022


    LONGINES DOLCEVITA X YVY – or when a leather strap redefines a watch

    The winged hourglass brand is launching the new LONGINES DOLCEVITA X YVY line. Swiss designer Yvonne Reichmuth has given the famous rectangular timepieces a new identity, with sophisticated leather straps. Referencing the equestrian world so dear to LONGINES, their design is evocative of bridles and harnesses. As the summer invites watch-wearers to bare their forearms and reveal the timepieces adorning them, the winged hourglass brand is unveiling its new line of Longines DolceVita X YVY models. The watch brand has matched its timepieces here with subtle double straps in leather, in three shades: double beige leather, brown and with black with rivets. The design of these models was entrusted to the Zurich-based company YVY, creators of sophisticated glam-rock accessories popular with international stars and clientele looking for exclusivity. Shared values  The complementary worlds of Longines and YVY have come together in an almost instinctive collaboration. The straps of these Longines DolceVita X YVY models are made of Italian or Swiss leather. They are produced according to a traditional manufacturing method. Adorned and reinforced with metal details, their finishes are impeccable and feature striking references to the beloved equestrian world of the winged hourglass brand. “We wanted to develop a new approach together to the world of horses and their bridles”, explains Yvonne Reichmuth, founder of YVY.  The bond uniting the rider with his mount, that essential accessory that dresses the head and neck of the horse, reminds us of the alliance that develops between the human wrist and its timepiece. The designer adds: “The idea of a modular strap came about with the aim of creating a watch that could be worn with class in different styles.” Tradition rejuvenated by modernity  Dressed in this contemporary design accessory, the youthful and glamorous Longines DolceVita X YVY line adapts to the desires of every wearer, as well as the events of their day thanks to the interchangeable strap system. Although it can be worn on its own, when the slim, complementary strap is combined with the watch, they transform into a stylish object that will captivate and touch every generation. “It is available with two different case sizes, to suit both men and women,” promises Matthias Breschan, CEO of the St-Imier based watch brand.

  • 06/18/2022


    SolarStratos and Géraldine Fasnacht achieve a world first, supported by Longines

    Longines is proud to support Raphaël Domjan, a pilot and founder of the SolarStratos mission, and Géraldine Fasnacht, the famous Swiss sportswoman and member of the Longines family, as they achieve a daring new feat in the skies over the Valais area. On Saturday 18 June, in Verbier, these two airborne pioneers pulled off an airborne exploit requiring a great deal of skill by making the first wingsuit jump from a solar and electrical aircraft. Renowned for the reliability of its precision instruments, the winged hourglass brand has accompanied exploratory missions to the last remaining uncharted lands, faced extreme weather conditions, sailed rough seas and participated in the conquest of new air travel routes. Legendary aviators and explorers have placed their trust in Longines while out on their travels. Today, Longines is remaining true to its pioneering spirit by joining forces with Raphaël Domjan, the man behind the SolarStratos mission, and Géraldine Fasnacht, an adventurer and member of the Longines family, who have completed the world’s wingsuit jump from a solar and electrical aircraft. This outstanding demonstration pushes the limits of extreme sporting performance even further, bestowing fresh glory on this magnificent solar adventure.

  • 06/08/2022


    Longines, title partner and official timekeeper of the Longines CSIO St-Gallen

    After a captivating competition, the Swiss team won the prestigious Longines FEI Jumping Nations Cup™ of Switzerland. Saturday, it was Martin Fuchs (CH) on Conner Jei that made the difference during the Longines Grand Prix der Schweiz. Longines supported the event as Title Partner and Official Timekeeper. The brand presented in St. Gallen the Official Watch of this exceptional event, an elegant model from the LONGINES DOLCEVITA collection. Major equestrian event, the CSIO Switzerland took place in St. Gall in one of the most beautiful open-air stadiums. This edition was marked by Switzerland’s victory in the prestigious Longines FEI Jumping Nations Cup™ of Switzerland, one of the key competitions of the weekend. It was able to make the difference and beat out the teams of Netherlands and Great Britain that finished in second and third place respectively. The members of the winning team received a Longines timepiece from the brand's CEO, Matthias Breschan. At the Longines Grand Prix der Schweiz on Saturday, Martin Fuchs (CH) on Conner Jei won the competition, followed by Wilm Vermeir (BEL) on Van Het Steentje. The young show jumping Swiss prodigy and Longines Family member, Bryan Balsiger (CH), won third place on his mare Dubai du Bois Pinchet. %break% Longines DolceVita, Official Watch The Official Watch of this year’s Longines CSIO St.Gallen is a model from the Longines DolceVita collection. Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the brand. Inspired by the "Dolce Vita", it is an homage to the sweetness of the Italian life. Subtly combining geometric lines and soft curves, the Longines DolceVita collection is characterized by its rectangular case inspired by a 1920s model. A byword for glamour and femininity, the line is an ode to the sweetness of life. The boldly sophisticated and feminine design will delight women wishing to make their own statement of contemporary elegance Longines and equestrian sports The collaboration between Longines and the Longines CSIO St.Gallen reinforces the brand’s traditional commitment to equestrian sports and makes Longines a major player in this field. Longines’ passion for the equestrian world dates back to 1869, when the brand crafted its first equestrian pocket watch found to date. Not long after, in 1878, Longines developed a famous chronograph movement, fitted in a case engraved with a jockey and his mount. Seen on the American racetracks since the late nineteenth century, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Designed in the workshops of the factory of Saint-Imier, these first creations mark Longines’ very first involvement in the equestrian world.  

  • 06/01/2022


    The rebirth of a high-frequency icon: The new LONGINES ULTRA-CHRON

    Longines is launching a new timepiece which is distinctive for its high precision: the LONGINES ULTRA-CHRON. The new high-frequency movement profits from Longines’ rich heritage of producing high-beat movements for over 100 years. Inspired by the original Longines Ultra-Chron Diver of 1968, the new model reflects the iconic design codes of its ancestor. In 1968, Longines launched the Ultra-Chron Diver, the first dive watch to be equipped with a high-frequency movement. At the time, Longines had already established itself as a pioneer in high-frequency technology. In fact, the winged hourglass brand created its first high-frequency timekeeping device to measure precisely 1/10th of a second as early as in 1914. In 1959, Longines developed the first high-beat movement for a wristwatch, an observatory chronometer that set new records in terms of accuracy.   The new Longines Ultra-Chron is inspired by the aesthetic codes as well as the professional dive features of the 1968 model. It features a unidirectional rotating bezel as well as a screwed-in caseback and crown. It also offers great legibility and is water resistant to 30 bar (300 meters).   The Longines Ultra-Chron’s instantly recognizable 43mm cushion-shaped steel case is fitted with a diving bezel that boasts a sapphire insert with luminescent accents. The eye-catching black grained dial features a white minute track with alternating Super-LumiNova®-coated batons and rhodium plated appliques. The original Ultra-Chron logo is proudly applied on the dial and embossed on the caseback. The new Longines Ultra-Chron has a distinctive red minute hand which, like the hour hand, is coated with Super-LumiNova® for optimal legibility.   At the heart of the new Longines Ultra-Chron is the calibre L836.6, a high-frequency “in house” movement. A watch is referred to as "high-frequency" when it is fitted with a movement whose balance-spring oscillates at 36,000 beats per hour (10 beats every second). These movements, which Longines pioneered in 1914 (to time 1/10th of a second) and 1916 (to time 1/100th of a second), improved precise timekeeping. From 1959 onwards, Longines made use of the high-beat-movements to increase the accuracy of its watches. Thanks to a reduction of the disruptive effects of shocks or of changes in the position of the movement, the high-beat movement proves to be more stable.   The accuracy of the Longines Ultra-Chron is confirmed by the chronometer certification issued by TIMELAB, an independent testing laboratory located in Geneva. This certification refers to the precision of the watch head. The qualification process subjects the finished product to a 15-day testing period during which the watch is subjected to a series of tests at three temperatures, 8 °C, 23 °C and 38 °C, confirming that it meets the strict precision criteria (ISO 3159:2009 standard).     The Longines Ultra-Chron is available with a choice of a leather strap or a steel bracelet and it is delivered in a special presentation box containing a black NATO strap crafted from recycled material.   The new Longines Ultra-Chron will evoke an emotional response from any watch aficionado who is passionate about the iconic timepieces from one of watchmaking’s most innovative eras. It will also win over new enthusiasts who will be thrilled to wear a bit of horological history on their wrists.  

  • 05/18/2022


    Longines welcomes South Korean award-winning actress and singer Suzy as its new Ambassador of Elegance

    Suzy made her debut in 2010 with the K-Pop group Miss A and has since had a major impact on pop culture with her leading roles on the big screen and in television, associations with high-end fashion houses and stellar music career.   The newest Longines Ambassador of Elegance is no newcomer to stardom. Suzy, the 27-year-old actress and musician from South Korea, has received numerous awards ever since her debut and is now a true icon.   Longines CEO Matthias Breschan welcomed Suzy to the Longines family, saying: “With her brilliant reputation and impeccably cultivated elegance, Suzy is a natural fit for Longines. We are excited to welcome her to our family of Ambassadors of Elegance and work with her on a range of projects. Fans of our brand and Suzy’s followers have so much to look forward to.”   Equally enthusiastic about this new partnership, Suzy says: “It is my great pleasure to join Longines, a prestigious watch brand with 190 years of history. I am looking forward to all the elegant journeys, precious time together and connections I will make as a Longines Ambassador of Elegance.” %break%   Immediately after making her musical debut as a member of the girl group Miss A, Suzy’s star rose quickly. She began hosting various events and soon ventured into acting, for which she received a wide range of awards. Her solo music career began in 2017 with her pre-release single “Pretend” topping music charts. She released her newest single, “Satellite,” this year to wide-spread acclaim. Suzy is also known for her philanthropy. She consistently makes large donations to worthy causes, such as for victims of floods due to heavy rains, low-income families, people suffering from incurable diseases, and preventing the spread of COVID-19.   The passion and elegance she expresses in each and every one of her engagements is completely in line with Longines’ image and Suzy embodies all of the brand’s values. She is a welcome addition to the Longines family, and this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe.

  • 05/18/2022


    Longines and Al Shaqab extend their longterm partnership

    Following the renewal of this major partnership, which started in 2019, Longines will continue to be the Official Partner and Official Watch supporting Al Shaqab and its state-of-the-art equestrian facilities including the spectacular Longines Arena. In addition, the Swiss watch brand remains the Presenting Partner and Official Timekeeper of the Commercial Bank CHI AL SHAQAB, as well as the Main Partner and Official Watch of the national show jumping and dressage tour, the Longines Hathab Qatar Equestrian Tour, which is organized together with the Qatar Equestrian Federation.     First organized by Al Shaqab in 2013, the CHI AL SHAQAB is the world-class equestrian center annual signature event in Doha, and the only competition of its kind in the Middle East. Together with the Longines Hathab Qatar Equestrian Tour, Al Shaqab remains the hub for Qatar’s premier local horse-riding competition series, with the aim of further developing equestrian sports in the region and shape the country’s next generation of equestrian champions.   Khalifa Al Attiya, Executive Director, Al Shaqab, said: “We are delighted to reaffirm our strong and enduring ties with Longines, a well-established and prominent global brand known for its support for equestrian sports. Longines maintains a balance between traditional techniques and modern technological innovations, and this philosophy genuinely reflects the values and aspirations of Al Shaqab. The extension of our agreement allows both parties to strengthen their long-term partnership, and the growing popularity of equestrian sport in Qatar only demonstrates the success of our collaboration.”   Longines Vice President Marketing, Matthieu Baumgartner, declared: “We are proud to extend this privileged partnership and to be closely associated with Al Shaqab, member of Qatar Foundation.  We are looking forward to continuing this collaboration, by being the Presenting Partner, Official Timekeeper and Official Watch of CHI AL SHAQAB, as well as the Main Partner and Official Watch of the Longines Hathab – Qatar Equestrian Tour. This partnership reinforces Longines’ long-lasting dedication and commitment to the equestrian world, which dates back one century and half.” %break% About Al Shaqab   Since its establishment in 1992, Al Shaqab’s vision was to build on Qatar’s Arabian horse heritage and be a leading global center for equine professionals, while providing an engaging experience for the community. Global leadership has not only meant preserving, improving, and promoting the Arabian horse breed, but also encouraging the community in this unique, traditional cultural sport.   Today, Al Shaqab’s impressive facilities, which are distinctively designed in the shape of a horseshoe, cover 980,000 square meters. With a state-of-the-art Main Arena comprising both an indoor and outdoor venue capable of holding over 5,000 spectators, Al Shaqab is part of Qatar’s growing reputation on the world stage that showcases its ability to host major international sports event at the highest level.   About Longines   Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

  • 05/04/2022


    Extreme sports pioneer Géraldine Fasnacht joins the Longines Family

    Géraldine Fasnacht is known by a few different names and titles: 2021 Adventurer of the Year by the French magazine Paris Match, “Bird Woman,” youngest-ever female champion of Xtreme Verbier, artist, and most recently, Longines Family member. The world-renowned freeride snowboarder, base jumper, wingsuit and plane pilot carves new limits with every turn and every flight. She’s a pioneer on the snow and in the air, and, as she puts it, is living her dream.   Today, she joins the Swiss watchmaker’s family of ambassadors who embody the spirit of the brand and personify the elegance, pioneering spirit and sporting excellence that it stands for.   Géraldine Fasnacht is equally thrilled to join Longines: “I am delighted to be joining the Longines family. The brand values and history perfectly represent my persona and activities as an adventurer in the air and in the mountains. Longines has a history of famous women pioneers conquering land, sea and air while pushing their courage and breaking new boundaries. I look forward to be part of that mission whilst carrying the elegance of Longines timepieces throughout my adventures.” %break% Originally from Poliez-le-Grand in the Swiss canton of Vaud, Géraldine Fasnacht learned to snowboard in Verbier where her family spent its free time. She grew up idolizing the snowboards who particpated in the Xtreme Verbier and tackled the Bec des Rosses. In 2002, her dream became a reality when she was asked to compete in the event. At just 21 years old, much younger than her opponents, she went on to win the final.   Her story of adventure continued from winning titles in the Freeride World Tour to skydiving and eventually base jumping. In 2014, she set another record when she became the first ever wingsuit pilot to fly from the summit of the Matterhorn. Her passion has led her to Canada’s remote Baffin Islands, Iran and Antarctica, but she will always call Switzerland home.   The literal trailblazer likens her craft more to artistry than extreme sports. She doesn’t conquer nature – her passion blends with the harmony of earths’ greatest peaks and valleys. She has also say that she draws lines in the snow and air when she’s riding with her snowboard or flying her wingsuit. She loves flying her ultra-light bush plane to land in remote locations of the Alps to explore mountains. Yet another strength that aligns with Longines, which is known for exquisite women’s watches with refined lines that embrace femininity and power.   Géraldine Fasnacht brings a new edge to Longines’ universe while sharing the brand’s values of passion and precision and strong Swiss roots. Welcome to the family, Géraldine!

  • 04/10/2022


    Longines FEI Jumping Word Cup Final

    At the grand Final of the Longines FEI Jumping World CupTM that took place at the Leipziger Messe in Leipzig (Germany) this year, the Swiss watch brand continued playing a pivotal role in supporting the world’s leading riders and providing timekeeping expertise in this elite-level event of show jumping.   The exciting competition was marked by the victory of Martin Fuchs (CH) and Chaplin who brilliantly made the difference in the Longines FEI Jumping World CupTM Final. Harrie Smolders (NL) riding Monaco finished second ahead of Jens Fredricson (SE) and Markan Cosmopolit. In its role of Official Timekeeper, Longines was proud to time the remarkable performances of these athletes during the whole 2021/2022 season leading up to the Final. The great winner, as well as the second and the third, were presented with elegant Longines timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing. %break%This edition of the Finals was the perfect occasion for the spectators to discover the Official Watch of the event, model of the Longines DolceVita collection, symbol of Longines’ relentless pursuit of elegance and excellence. Subtly combining geometric lines and soft curves, the Longines DolceVita collection is characterized by its rectangular case inspired by a 1920s model.   Crafted in steel and enhanced with diamonds, this model features a silvered “flinqué” dial adorned with painted Roman numerals. Driven by a quartz movement, the hours and minutes are indicated by fine blued steel hands. Longines is also extending its selection of interchangeable straps by offering leather variations in white, blue and golden hues. These accessories make it possible for each customer to personalize their watch according to their desires.      

  • 03/23/2022


    Longines Spirit Zulu Time Launch

    The Queen’s House, an impressive architectural masterpiece in Greenwich, London, played host to an exceptional event organised to mark the launch of the new Longines Spirit Zulu Time. This event, focused on heritage and innovation, took its guests on a journey across time and Longines’ history. The launch was the ideal occasion for international media to discover – on site and online - the winged hourglass brand’s latest design.   The Longines Spirit Zulu Time features multiple time zones and typifies the watchmaker's century-old expertise in timepieces of its kind. Its origins and its name come from the first Longines dual-time zone wristwatch manufactured in 1925, which featured the Zulu flag on its dial – Zulu referring to the letter "Z" which designates universal time for aviators and members of the armed forces. Many adventurers have crossed the world's time zones with a Longines watch on their wrist. Renowned aviators including Amy Johnson, Clyde Pangborn and Hugh Herndon conquered the air and set new records – all with Longines’ assistance. A guarantee of safety and reliability for these early pioneers.   A link between history and innovation, the Longines Spirit Zulu Time pays homage to the brand's rich heritage, resulting in an exceptional timepiece to be used by all modern pioneers. An exclusive new Longines in-house calibre with a silicon balance-spring drives the time zone display. A state-of-the-art technology that allows the hour hand to be adjusted independently of the GMT indicator. Additional time zones are read using a 24-hour hand and a bidirectional rotating bezel, also graduated over 24 hours. Extremely accurate with a power reserve of 72 hours, this new movement is chronometer-certified by the COSC (the Swiss Official Chronometer Testing Institute), in a nod to the five stars stamped on the dial which, in the history of Longines, was a guarantee of a movement of the highest quality.   Aesthetically, the Longines Spirit Zulu Time stands out with its meticulous execution and the particular care given to the various finishes on the details – whether shiny, matt, polished, in relief or embossed. This model features a bezel enhanced with a coloured ceramic insert, and is available on a matt black, sandblasted anthracite or sunray blue dial, with a date window now centred at the 6 o'clock position. Its hands and numerals, coated with Super-LumiNova®, enable the time to be read under all circumstances. The 42 mm steel case has an interchangeable stainless steel bracelet or an interchangeable brown, beige or blue leather strap. These straps all have a folding clasp fitted with a new fine adjustment system for maximum comfort and a perfect fit.      

  • 02/26/2022


    Longines continues its proud association with the SAUDI CUP as Official Partner and Timekeeper

    The eyes of the equestrian community focused on the 2022 SAUDI CUP that took place from February 25th to 26th at the King Abdulaziz Racetrack, in Riyadh (KSA). As the Platinum Partner, Official Timekeeper and Official Watch of the event, Longines continued to forge close ties with elite jockeys and horses vying for success at what is known as one of the world’s richest horse races, further extending its support to all levels of horseracing with its timekeeping expertise.   On Saturday, foremost horses and jockeys delivered adrenaline-fueled performances at the SAUDI CUP race, where Emblem Road ridden by Wigberto Ramos clinched the victory ahead of Country Grammer riden by Flavien Prat and Midnight Bourbon ridden by Joel Rosario, and delighted the enraptured crowed by demonstrating unrivalled precision and resilience throughout the race.   The coveted Longines Red Sea Cup that took place earlier that day saw the sensational win of Stay Foolish ridden by Christophe Lemaire who brought unmissable drama and delivered an exceptional performance timed by Longines. Sonnyboyliston ridden by Ben Coen and Siskany ridden by James Doyle, who finished second and third, also gave it their all with their absolute determination and perseverance. To acknowledge excellence and elegance in this revered discipline, Longines rewarded the winner with a refined timepiece presented by Patrick Aoun, Longines Regional Brand Manager for the Middle East and South East Asia.   On this special occasion, Longines was particularly proud to highlight the Official Watch of the event, a model from The Longines Master Collection.  An emblematic timepiece of the brand for its watchmaking expertise, this refined creation featuring a chronograph and a moon phase indicator perfectly combines one-of-a-kind classic elegance and watchmaking sophistication to delight those constantly pursuing precision and excellence.