Longines Unveils the "Elegance is an attitude" Exhibition in Chengdu

On October 20, 2023, the "Elegance is an attitude" Longines Ladies' Timepiece Exhibition officially unveiled at MC HOUSE in Chengdu Taikoo Li (China). Longines, in collaboration with MC HOUSE, a multidimensional magazine platform under Marie Claire China, embarked on a fashionable journey to revisit the milestones achieved by Longines over a century in the realm of female fashion.

The opening ceremony was graced by Mr. Matthias Breschan, Longines CEO, Mr. Bernardo Tribolet, Longines Vice President of Marketing and Mr. Jack Xie, Deputy Brand Manager of Longines China, along with Longines Ambassador of Elegance Zhao Liying, actor Zeng Shunxi, and actresses Li Landi and Deng Enxi.

This exhibition, running from October 20 to November 5, is divided into six major sections. Precious vintage Longines timepieces are presented in the exhibition for the very first time, interpreting women’s elegance throughout different eras.

During the exhibition, Longines presents the all-new Mini DolceVita collection, inspired by a Longines legend created in 1927 and the original DolceVita collection from 1997. This contemporary jewel watch for dynamic women expresses timeless style with every detail. Featuring a case with a reduced profile, pure softened lines, and a newly-designed stainless steel bracelet, this modern classic is as trendy as it is elegant. The DolceVita collection triggered the now-familiar slogan, “Elegance is an attitude” and the Mini DolceVita updates the story for a new generation.