Skip to main navigation Skip to content


  • 07/21/2020


    Back to basics for The Longines Avigation Watch Type A-7 1935

    The Longines Avigation Watch Type A-7 1935 pays homage to aviation's finest hours. Longines has been associated with the aeronautical universe and its pioneers since the beginning of the 20th century. For this new timepiece, the brand takes inspiration from a model ordered by the U.S. Air Force in 1935. In order to be designated "Type A-7” by the US Army so that it could be worn by its pilots, the watch had to meet extremely rigorous specifications in terms of aesthetics, durability and precision.   Faithful to the original model, the new variation of The Longines Avigation Watch Type A-7 1935 sets itself apart with its black dial shifted 40° to the right. The particular orientation of the dial allowed pilots to read the indices without having to release the plane's control yoke.   To facilitate the handling of the watch in the air – even when wearing gloves – the fluted crown located at 12 o’clock enabled control of the different chronograph functions: power, stop, and reset, by simply pressing the single push-piece. Today, The Longines Avigation Watch Type A-7 1935 adopts this unique design.   Its stainless steel case with a diameter of 41.00 mm houses a column-wheel chronograph movement (L788.2) exclusively developed for Longines.   Adopting the specifications of the historic model, the matt black dial adorned with large Arabic numerals and a “train track” chapter ring, ensures optimal readability. This understated composition is decorated with elegant "cathedral"-type hands covered with Super-LumiNova®.   Mounted on a brown leather strap, this new model of The Longines Avigation Watch Type A-7 1935 complements a white lacquered dial version launched in 2016.

  • 07/08/2020


    The young Swiss prodigy of show jumping Bryan Balsiger joins the Longines Family

    The Swiss watchmaking brand Longines is proud to announce that the young prodigy of show jumping Bryan Balsiger joins the Longines Family as a Friend of the Brand.   Born into a family of riders who runs an equestrian centre in Corcelles, Switzerland where he grew up, horse riding seemed an obvious choice for Bryan who took up the reins for the first time when he was just 5 years old. Having discovered a real source of inspiration from his family, today alongside his father who is also his trainer, Bryan is developing his career.   At the young age of 23, the talented rider already has an impressive track record of victories. After becoming the European Young Riders champion in 2017 in Samorin, Slovakia, he made his debut in the Elite category in 2018 and claimed victory at the Swiss Championship in Humlikon. He then joined the Swiss team the same year and took part in the Final of the Longines FEI Jumping Nations CupTM in Barcelona. The following year with the same team he won one of the qualifying stages of this competition in La Baule before achieving a memorable victory on Clouzot de Lassus at the Longines FEI Jumping World Cup™ in Oslo. These excellent results also allowed him to enter the Top 100 best riders of the Longines Rankings and qualify for prestigious Final of the Longines FEI Jumping World Cup™ in Las Vegas, which unfortunately was unable to take place this spring.    Bryan Balsiger comments: “I’m really proud to join the Longines Family. I am honoured to be associated with this brand, which is a major player in equestrian sports and an emblematic company in the region where I grew up. I’ll make sure to proudly represent Longines with its values of performance and precision that are essential to my life as an athlete.”      Longines and equestrian sports   The winged hourglass brand’s passion for the equestrian world dates back to 1869 with the release of its first pocket watch to feature a horse head. In 1912, the brand became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the first Fédération Equestre Internationale’s (FEI) Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, eventing and horse-racing events.    

  • 07/06/2020


    Fancy Blue – новая победительница конных соревнований Prix de Diane Longines

    5 июля 2020 года скачки Prix de Diane Longines, проходившее на великолепном ипподроме Шантийи, состоялись в 171 раз. Победу одержала лошадь Fancy Blue под управлением Пьера-Шарля Будо. Ранее, в 2019-м, лошадь Шаннель одержала победу под управлением французского жокея Пьера-Шарля Будо, таким образом, он уже второй год подряд является неизменным победителем скачек. Второе место занял Стефан Паскье верхом на лошади по имени Alpine Star, третье место – Джеймс Энтони Хеффернан верхом на Peaceful. Примечательно, что все три кобылы победительницы тренируются в Ирландии. В ранге титульного партнера и официального хронометриста компания Longines с гордостью наградила владельцев, тренера и жокея лошади Fancy Blue элегантными часами Longines. Официальные часы скачек Prix de Diane Longines 2020 года Скачки Prix de Diane этого года также послужили для Longines идеальным поводом акцентировать внимание на коллекции Longines DolceVita. С 1997 года, когда она появилась на свет, эта линейка часов является подлинной одой итальянской «сладкой жизни». Беззаботная, яркая, роскошная жизнь, в которой можно отдохнуть, погрузившись в свои мысли на террасе одной из деревенских площадей, или прогуляться по улочкам Рима, или же отдохнуть на берегу моря. Характерной особенностью часов этой коллекции, вдохновленной моделью 1920-х годов, является прямоугольный корпус. Коллекция эволюционировала, но не потеряла своей самобытности.