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The Longines Gran Premio Latinoamericano trophy is on display in the Longines Boutique in Santiago; February; 2017
February 28, 2017
Corporate
The Longines Gran Premio Latinoamericano trophy is on display in the Longines Boutique in Santiago

The trophy, which will be lift by the winner of the Longines Gran Premio Latinoamericano, is now showcased in the Longines Boutique in Santiago. The race will take place in Viña del Mar, Chile, on 5 March. This itinerant competition is organized by the Organización Latinoamericana de Fomento del Pura Sangre de Carrera (OSAF), every year in a different country of the subcontinent.

In addition of being the Title Partner, Longines is proud to be the Official Timekeeper and Official Watch of this event, which is the most important international Group 1 horse race in Latin America. The same day, the Swiss watch brand will reward the most elegant lady and the most elegant man attending the races with the Longines Prize for Elegance.

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HH Emir's The Trophy presented by Longines; February; 2017
February 23, 2017
Horse Racing
HH Emir's The Trophy presented by Longines
Doha provided the ideal backdrop for an exhilaration filled conclusion of HH The Emir’s Sword Equestrian Festival.  Held annually at the Qatar Racing and Equestrian Club, it is one of the most definitive equestrian events on Qatar’s horse-racing calendar and is a perfect mix of elegance and outstanding performance. The thrilling race day witnessed Chopin mounted by jockey Alberto Sanna win the HH The Emir’s Trophy presented by Longines. At an event supported by Longines, elegance cannot be far behind and so, the occasion also crowned Cyrine Cherif as the most elegant Lady of the Day and honored her with a stunning Longines timepiece.
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Longines welcomes its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz
February 17, 2017
Alpine Skiing
Longines welcomes its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz
Longines was delighted to welcome its Ambassador of Elegance Mikaela Shiffrin at the Bucherer boutique in St. Moritz, on the occasion of the 2017 FIS Alpine World Ski Championships, for a Meet & Greet event with the brand’s guests. Yesterday, the American skier won the silver medal in giant slalom and will take part tomorrow in her specialty discipline, the slalom race, of which she is the 2013 and 2015 World Champion.
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On this day; 185 years; 2017
February 16, 2017
Corporate
Longines’ history revisited throughout the whole year 2017

Longines has been based at Saint-Imier in Switzerland since 1832. In its early days, the firm was run by Auguste Agassiz and was a “comptoir” or trading office like many others in the area. The watches were produced under the “établissage” system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz’s nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born.

From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport timekeeping which enabled it to offer its skilled services to various prestigious sports ever since.

This year, Longines is celebrating its 185th anniversary. To celebrate this milestone, the Swiss watch brand will publish a new anecdote each day related to Longines’ rich history. From January 1st to December 31st, 365 short stories related to the history of Longines will be outveiled daily. From horological achievements to sports partnerships through day-to-day recollections, Longines invites you to find out more on this day at www.longines.com/185years/on-this-day.

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