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Partner; European Equestrian Federation; Longines EEF Series
February 21, 2020
Jumping
Longines to partner with the European Equestrian Federation for the Longines EEF Series

In the context of its collaboration with the European Equestrian Federation (EEF), Longines becomes the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. This 3* level jumping contest will be connected to the Longines FEI Jumping Nations CupTM Division 1, providing the winning team of the Series a ticket to compete in the Division 1 season the following year. This new Nations Cup circuit will open its doors to the next generation of riders, officials and sporting professionals from the continent. The format is applied for the first time in the 2020 outdoor season and will see the different teams competing in eight regionally organized qualifiers, two semi-finals and a final, taking place in September in Warsaw (POL).

 

Theo Ploegmakers, EEF President, said: “With the new Longines EEF Series, the European Equestrian Federation is delighted to extend its relation with Longines and to promote the Jumping discipline in Europe. This project is ambitious, aiming to improve all organisational aspects, from logistics to media relations with a special attention given to the sport's technical side, while making fair play and horses welfare our top priorities.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: “We are very proud to be the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. With this circuit, riders and equestrian sports fans from all over Europe will be offered a new competition format which promises numerous great sports moments. Longines is looking forward to being part of this exciting adventure, hand-in-hand with the European Equestrian Federation.”

 

The partnership between Longines and the European Equestrian Federation, which started in 2015, contributes to developing the sport across Europe, while strengthening the watchmaker’s long-lasting commitment to equestrian world. In fact, Longines’ involvement in equestrian universe dates back to the 19th century, when it started producing pocket watches engraved with equine motives. In 1912, the Swiss watch brand first collaborated with an international Show Jumping competition in Portugal. Today Longines’ engagement in equestrian sports worldwide includes competitions in the disciplines of Show Jumping, flat racing, dressage, driving and eventing.

 

The first qualifier of the Longines EEF Series will take place in Le Touquet (FRA) from 7 to 10 May, 2020.

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Team USA claimed victory in the first leg of the 2020 Longines FEI Jumping Nations Cup season on home soil
February 18, 2020
Jumping
Longines FEI Jumping Nations Cup of USA 2020

Longines was proud to take part in the opening leg of the 2020 Longines FEI Jumping Nations CupTM season, held on Sunday 16 February in Wellington. Marking the start of 11 qualifying legs leading up to the Final taking place in Barcelona next October, the Longines FEI Jumping Nations CupTM of USA was captured by Team USA. Jessica Springsteen on RMF Zecilie, Margie Goldstein-Engle on Royce, Laura Kraut on Confu and Elizabeth Madden on Darry Lou thus climbed the podium’s first step on their home soil. Team Great Britain took second place ahead of Team Mexico.

Earlier this weekend, McLain Ward (USA) on Noche de Ronda claimed the Longines Grand Prix ahead of Ireland’s Billy Twomey on Kimba Flamenco and American rider Margie Goldstein-Engle on Dicas. As the Official Partner, Timekeeper and Watch of this world-class show jumping event, Longines was proud to reward the winners of both competitions with elegant timepieces.

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On Saturday 8 February 2020, Steve Guerdat (CH) on Victorio Des Frotards claimed victory at the Longines FEI Jumping World Cup™ Western European held in Bordeaux.
February 18, 2020
Jumping
Longines FEI Jumping World Cup™ Western European League in Bordeaux

On Saturday 8 of February 2020, Swiss rider Steve Guerdat and Victorio Des Frotards claimed victory at the penultimate leg of the Longines FEI Jumping World Cup™ Western European League held in Bordeaux. Germany’s Daniel Deusser on Jasmien v. Bisschop took second place followed by Niels Bruynseels (BEL) on Ilusionata van’t Meulenhof. Longines was glad to reward Steve Guerdat with an elegant timepiece to celebrate his great performance.

Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Las Vegas in April 2020.

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Saudi Cup; Horse Racing; 2020
February 14, 2020
Horse Racing
Longines to become Official Partner and Official Timekeeper of the first SAUDI CUP

The Saint-Imier-based company Longines, which has long-term ties with the world of international horseracing, will act as Official Partner, Official Watch and Official Timekeeper of this much-awaited equestrian event, culminating in the SAUDI CUP race itself where its USD$20 million purse will make it one of the world’s most valuable horseraces.

 

In addition, Longines will become the Title Partner of the LONGINES TURF HANDICAP – a contest over 3000m (1m 7f) on the track’s new, sate-of-the art turf course – the first ever turf competition in the Kingdom of Saudi Arabia. The race, originally named the Red Sea Handicap, has attracted entries from around the world and looks set to become one of the strongest fields ever assembled for a turf race.

 

Matthieu Baumgartner, Vice President Marketing of Longines said: “We are especially proud to start a new collaboration with the SAUDI CUP as Official Partner, Official Timekeeper and Official Watch of the event. This partnership reinforces our long-lasting passion for horse racing, which dates back more than 140 years. We are looking forward to being part of the first edition of this thrilling sports event.”%break%Adel A Almazroa, General Manager of the Equestrian Club of Riyadh commented: “Longines’ commitment to international horseracing is well known and we are very proud to have such a prestigious company join the SAUDI CUP as partner. “

 

The inaugural two-day SAUDI CUP race meeting takes place at King Abdulaziz Racecourse, Riyadh on Friday February 28 for the Kingdom Day jockeys’ championship and Saturday February 29 2020 for the SAUDI CUP day and will feature 16 races with total prize-money of more than USD$30 million.

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White Turf St. Moritz 2020; 2nd Sunday; Horse Racing; 2020
February 14, 2020
Horse Racing
White Turf St. Moritz 2020 – 2nd Sunday

On 09 February Longines timed the victory of Ulster and Clément Lheureux at the Grand Prix Longines during the second Sunday of the White Turf St. Moritz, for which the watchmaker has the honor of being the Official Partner, Official Timekeeper and Official Watch. The Grand Prix Longines is a preparatory race for the Longines Grosser Preis von St. Moritz to be held on 16th February.

 

Since 1907, the annual White Turf St. Moritz event takes place on the frozen lake of the Graubünden renowned tourist resort during three Sundays in February. Attracting more than 30,000 visitors yearly, it is considered as one of the sporting and social highlight in the winter calendar. This year, the event takes place on February 2, 09 and 16.

 

The Official Watch of the event is the Conquest V.H.P. (Very High Precision). This 41mm silvered timepiece displays a perpetual calendar and can rely on a very long battery life. With ± 5 sec. per year, this watch combines great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

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365 days until Cortina 2021: new Longines digital countdown clock unveiled in Cortina
February 07, 2020
Alpine Skiing
FIS ALPINE WORLD SKI CHAMPIONSHIPS 2021

Ready, steady… go! With only one year to go until the next FIS Alpine World Ski Championships scheduled from 7th to 21st February 2021 in Cortina, many sports, mountain and ski lovers all over the world are looking forward to embarking on this thrilling adventure.

A brand-new digital clock, designed by Fondazione Cortina 2021 and provided by Longines, Official Main Partner and Timekeeper of the World Championships, will mark the countdown to the international event. In the meanwhile, Cortina is getting ready to host the Audi FIS Ski World Cup Finals.

 

The countdown clock located in Piazza Dibona – the same square that this March will host the Audi FIS Ski World Cup Finals bib draw ceremonies – was unveiled today at 6.30 p.m. in the presence of Gianpietro Ghedina, Mayor of Cortina d’Ampezzo, Valerio Giacobbi, CEO of Fondazione Cortina 2021, and Kristian Ghedina, Cortina 2021 Ambassador, together with the stakeholders, the partners, the townspeople and the media.

 

The Longines Clock will count down the days, hours and minutes to the international event, and will hit zero on Sunday 7th February 2021, right before the opening ceremony. For all this time, the clock – placed inside an installation that depicts the unique skyline of the Ampezzo Dolomites – will show the countdown to all those walking along Corso Italia. %break%

 

“The countdown to the World Championships has officially started today”, stated Valerio Giacobbi, CEO of Fondazione Cortina 2021. “The Longines Clock located in Piazza Dibona will be a special attraction for the townspeople and the tourists, who’ll get more and more excited as we get closer to the World Championships, but also for our partners, who really add value to this wonderful experience. During the next 365 days, we will continue to work hard to meet the great challenge that awaits us”.

 

Longines Vice President Marketing Matthieu Baumgartner said: “As the Official Timekeeper of the FIS Alpine World Ski Championships in Cortina 2021, we are proud to be part of the great anticipation for this world-class event with the Longines countdown clock that is unveiled today. Cortina 2021 marks the 24th time the brand will serve as Official Timekeeper for the World Championships and we look forward to timing the performances of the world’s best skiers 365 days from now.”

 

And by night, the mountains that frame the digital clock will glow, offering a charming atmosphere to everyone before the World Championships.

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