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Longines FEI World Cup™ Jumping Final 2016-2017; Jumping; Omaha, 2017
March 27, 2017
Jumping
Longines FEI World Cup™ Jumping Final 2016-2017 - Omaha

American rider McLain Ward aboard HH Azur claimed the last round of the Final of the Longines FEI World Cup™ Jumping, after having led the first and second rounds on Thursday 30 March, Friday 31 March at Omaha’s CenturyLink Center. Swiss rider Romain Duguet and Twentytwo des Biches settled for second place. Sweden’s Henrik von Eckermann riding Mary Lou landed at third place. The three star riders were granted an elegant Longines watch to reward their fantastic performance. The World Cup Champion received the watch from the hands of women tennis iconic star and Longines Ambassador of Elegance Stefanie Graf. All the riders had every reason to be proud of their contribution to a tremendous spectacle offered to the large audience of this week-end in Omaha. Besides, the Swiss watchmaker Longines had once again the great honor to be the Title Partner, Official Timekeeper and Watch of the event.

On the occasion of the 2017 World Cup Final edition, the spectators of the show could discover the Official Watch, which was a lady model of the Longines Equestrian Collection, inspired by the rectangular buckle on the show bridle of the only Swiss horse breed, the Franches-Montagnes. The piece in stainless steel showcases a silver-coloured checkerboard pattern dial decorated with diamond indexes. It belongs to a collection made up of watches with shapes and materials reminding symbolic elements of the world of horse lovers, a true celebration of riders and their mounts.

The partnership between Longines and the FEI reinforces the traditional and long-lasting commitment of the Swiss watchmaker in equestrian sports. As part of this partnership, Longines is lending its name to the FEI world ranking for riders participating in the show jumping trials: the Longines Rankings. The brand is the Official Partner of the three major indoor series (the Western European, Chinese and North American League) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and Final of the FEI Nations CupTM Jumping.

Longines’ passion for equestrian sports as well as its commitment to show jumping dates back to more than a century. Since then, along with show jumping and flat racing, the brand is involved in the disciplines of eventing, endurance, driving and dressage. In all these disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world.

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Dubai World Cup & Longines Dubai Sheema Classic; Horse Racing; Dubai; 2017
March 25, 2017
Horse Racing
Dubai World Cup & Longines Dubai Sheema Classic - Dubai

As Official Timekeeper of all events organized by the Meydan Group, Longines is proud to have been timing the nine races of the Dubai World Cup, held on 25 March, at the impressive facilities of the Meydan Racecourse. The Swiss Watch brand is also honored to have lent its name to the Longines Dubai Sheema Classic, one of the biggest turf races in the world, which was won by Jack Hobbs ridden by William Buick.

The winning owner, trainer and jockey received Longines watches from the hands of Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines to mark their victory. The winning team of Arrogate, the winner of the Dubai World Cup and 2016 Longines World’s Best Racehorse, was also honoured with Longines watches.

In line with its famous slogan “Elegance is an Attitude”, Longines had the pleasure to honour Diana Ganeva as the Longines Most Elegant Lady of the racetrack. She was awarded Longines watch.

The Dubai World Cup, which gathered the world’s best jockeys and horses, offered the perfect opportunity to discover the Official Watch of the event, a new model of The Longines Equestrian Collection, a line inspired by Longines’ passion for equestrian sports. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes.

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the Dubai World Cup; March; 2017
March 22, 2017
Horse Racing
Longines honoured the winners of the 2016-2017 UAE racing season a few days before the Dubai World Cup

Longines rewarded the leading owner, trainer and jockey of the 2016-2017 UAE racing season four days before the Dubai World Cup. They received elegant Longines watches for their amazing performance.

This prize-giving ceremony, which took place on Wednesday morning at the Meydan Racecourse, was also the time for the Post-Position Draw of the nine races of the Dubai World Cup, which will be run on Saturday 25 March. As Pillar Partner and Official Timekeeper of this event, Longines is looking forward to this race day, which promises to be outstanding.

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March 19, 2017
Alpine Skiing
Longines Ambassador of Elegance Mikaela Shiffrin wins her first FIS World Alpine World Cup overall title

Longines congratulates its Ambassador of Elegance Mikaela Shiffrin on her first Overall Crystal Globe and for the exceptional performance she delivered throughout the entire 2016/2017 FIS Alpine World Cup season. Mikaela won the overall title with 1643 points, ahead of Slovenia’s Ilka Stuhec (1325 points) and Italia’s Sofia Goggia (1197 points). She also claimed her fourth small globe in slalom, her specialist discipline. The American skier was rewarded with a Longines timepiece from the hands of Juan-Carlos Capelli, Longines Vice-President and Head of International Marketing. In the male category, Austria’s Marcel Hirscher claimed his 6th overall title in front of Norway’s Kjetil Jansrud and Henrik Kristoffersen, who won yesterday his 3rd Longines Rising Ski Stars prize.

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Fegentri general Assembly & Longines World Fegentri Championships for Gentlemen and Ladies riders award ceremony; Horse Racing; Ghent; 2017
March 19, 2017
Horse Racing
Fegentri general Assembly & Longines World Fegentri Championships for Gentlemen and Ladies riders award ceremony- Ghent

Longines is the Official Partner and Watch of the FEGENTRI and thus shows its strong support to people who devote their time and talent to equestrian sports. On Sunday 19 March 2017, during a ceremony held at Kasteel Nokere in Belgium, the brand granted the two champions of the Longines World FEGENTRI Championship for Lady Riders and Longines World FEGENTRI Championship for Gentlemen Riders, France’s Lara Le Geay and Spain’s Ignacio Melgarejo Loring, one of its elegant timepieces.

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FIS Alpine World Cup 50th anniversary; March; 2017; The Longines Saint-Imier Collection
March 18, 2017
Alpine Skiing
Longines marks the FIS Alpine World Cup 50th anniversary with a limited edition of The Longines Saint-Imier Collection

Longines is the Official Partner and Timekeeper of the International Ski Federation (FIS) and both partners have forged deep bonds with each other. It was thus natural for the Swiss watch brand to dedicate a model to the FIS Alpine World Cup’s 50th anniversary. Two models – a feminine and a masculine version – are presented in a limited edition. Their transparent case back through which the scintillating movement can be observed bears a commemorative print, which confirms each watch’s exclusive identity.

On the occasion of the FIS Alpine World Cup Finals in Aspen, these watches were presented to FIS representatives, including Sarah Lewis, FIS Secretary General. Involved in alpine skiing as early as 1924, the brand actually witnessed the birth of the FIS Alpine World Cup, as it was the timekeeper of the World Championships in Portillo in 1966, during which was announced its introduction.

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