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Longines Prix Allez France & Prix Ganay; Horse Racing; 2019
April 28, 2019
Horse Racing
Longines Prix Allez France & Prix Ganay

As the Official Partner of the ParisLongchamp Racecourse, Swiss watchmaking brand Longines was proud to time the incredible performance of Waldgeist ridden by Pierre-Charles Boudot in the Prix Ganay. On this occasion, Longines was also delighted to present the Prix Allez France Longines, to which the brand lends its name. The spectators of this race saw Morgan le Faye and Mickaël Barzalona crossing the line first. Tosen Gift and Fabrice Veron took second place followed by Shahnaza and Christophe Soumillon. Morgan le Faye’s owner, trainer and jockey were granted with elegant Longines timepiece from the hands of Frédéric Bondoux, Longines Brand Manager France.

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Longines Masters of New York; Jumping; 2019
April 28, 2019
Jumping
Longines Masters of New York 2019

The third leg of the Longines Masters series, of which Longines is the Title Partner and Official Timekeeper, started off on Friday with the much-anticipated Longines Speed Challenge, in which the riders have to achieve the quickest time, knowing that a fault only leads to a two-second penalty instead of the usual four. This intense event was claimed by Nayel Nassar riding Lucifer V, in front of Kristen Vanderveen on   Bull Run's Faustino de Tili and Olivier Philippaerts on Insolente Des Dix Bonniers.

 

On that evening, the brand had the pleasure to welcome its Friends of the Brand, French model Ilonat Smet, Canadian producer Alen Palander and Taiwanese actor and singer Marcus Chang, who had already joined Longines during the previous legs of this indoor series in Paris and Hong Kong, thus marking the conclusion of an exceptional journey across the continents.

On Saturday, Longines was proud to support as its Founding Partner the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States and Europe, against each other in a transatlantic battle. Team Europe, made up of : Pius Schwizer, Edward Levy, Olivier Philippaerts, Darragh Kenny and Harrie Smolders, took the limelight once again following their victory last December, in Paris.

 

Finally, Sunday afternoon brought to the Longines Masters of New York a thrilling conclusion with a new remarkable victory of Nayel Nassar, his second of the weekend, in the coveted Longines Grand Prix, the final highlight of the weekend. Harrie Smodlers (NED) on Une de l'Othain secured second place, while Olivier Philippaerts (BEL) on H&M Cue Channa 42 took the third place. To celebrate his great achievement, the Egyptian rider was rewarded with the event’s iconic trophy, as well as an elegant Longines timepiece from the hands of Matthieu Baumgartner, Longines Vice President Marketing.

 

The Official Watch of the Longines Masters of New York

During this world-class show jumping event, Longines was proud to present its new HydroConquest collection, which combines technical excellence and traditional elegance, both hallmarks of the winged hourglass brand. These new, refined models derive their inspiration from the fascinating world of aquatic sports and feature a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling. The distinctive characteristics of this collection include water-resistance to 300 metres, a unidirectional rotating bezel, screw-down crown and case back, crown protection and a double security folding clasp with integrated diving extension.
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Longines; Title Partner; Longines PfingstTurnier Wiesbaden
April 23, 2019
Jumping
Longines becomes the Title Partner of the Longines PfingstTurnier Wiesbaden

Passionate about the equestrian world since its very beginnings, the Swiss watch brand Longines is delighted to further strengthen its links with the equestrian sports by becoming the Title Partner, Official Timekeeper and Official Watch of the Longines PfingstTurnier Wiesbaden. This international fixture, initiated 90 years ago already by the WRFC, will take place from June 7 to 10 June 2019 at the Biebrich Schlosspark and feature events in four disciplines: show jumping, dressage, eventing and vaulting. It will conclude with the highlight trial, the Longines Grand Prix Großer Preis der Landeshauptstadt Wiesbaden, to which Longines is proud to lend its name.

 

“We are delighted by this new partnership between the WRFC and Longines, which combines both continuity and opportunity“, commented Kristina Dyckerhoff, President of the WRFC. “Horses are the absolute focus for myself, my colleagues at the WRFC, as well as for Longines. The important tradition encapsulated in this competition, together with our love for equestrian sports and the unique scenery of the Biebrich Schlosspark create year after year an unparalleled event, and we look forward to living the next edition with Longines as a partner.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: "It is with great pride that Longines has joined forces with the Wiesbadener Reit- und Fahr-Club and has become the Title Partner of the Longines PfingstTurnier Wiesbaden. Steeped in history, this event is in line with the values both equestrian sports and Longines promote, namely tradition, elegance and performance.  Our brand has been involved in equestrian sports for more than a century and a half, and we look forward to providing our timekeeping expertise and technical know-how to all competitions of the event.”

Longines’ passion for equestrian world dates back to 1869, when it produced a pocket watch engraved with a proud horse head. In 1912 already, the Swiss watch brand first partnered with an international show jumping competition in Portugal. Today, Longines’ involvement in equestrian sports includes show jumping, dressage, driving, endurance and eventing competitions, as well as horse racing.
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Longines Global Champions Tour of Miami; Jumping; 2019
April 20, 2019
Jumping
Longines Global Champions Tour of Miami 2019

The third leg of the Longines Global Champions Tour gathered this weekend some of the world’s best riders and horses on the sands of South Beach. As the Title Partner and Official Timekeeper of the Tour, Longines is proud to have timed the victory of Belgium Pieter Devos on Claire Z, ahead of Dutch Harrie Smolders on Don VHP Z N.O.P. and Swedish Malin Baryard-Johnsson on H&M Indiana, during the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Miami Beach. In recognition of his great performance, Pieter Devos was presented with an elegant Longines timepiece from the hands of Pascal Savoy, Longines Brand Manager U.S.

Perfectly in line with Longines’ motto “Elegance is an attitude”, the elegance of the heart was the Saturday’s key message. During the Longines Global Champions Tour Grand Prix of Miami Beach, Longines lent its support to JustWorld International – a charity organization which collects funds to help impoverished children – through the “Longines Clear The Jump” program, in which 200 meals are offered each time the Longines jumps were cleared. In total, today, Longines helped to offer 5000 meals to the beneficiaries of JustWorld International’s actions.

Over the weekend, Longines was proud to highlight a model of the HydroConquest collection as the Official Watch of the event. Drawing its inspiration from the fascinating world of water sports, the HydroConquest collection combines technical excellence and traditional elegance and is perfectly suited to this prestigious oceanside equestrian event.

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Longines; new all-ceramic; Longines’ HydroConquest; Mexico City
April 12, 2019
Corporate
Longines launches the new all-ceramic version broadening Longines’ HydroConquest in Mexico City

On Friday April 12, Longines unveiled its new all-ceramic version broadening Longines’ HydroConquest during an exclusive event held in its Palacio de Hierro boutique located in the Polanco neighbour of Mexico City. As a world premiere, Longines Vice President Charles Villoz presented this new timepiece entirely made from black ceramic to guests and selected media

The dynamic profile of this watch completes a line recently augmented with variations featuring a bezel enhanced by a coloured ceramic insert. Combining the technical excellence and traditional elegance of the brand, the HydroConquest collection draws its inspiration from the world of aquatic sports.

Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.

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Longines Global Champions Tour of Mexico; Jumping; 2019
April 12, 2019
Jumping
Longines Global Champions Tour of Mexico 2019

The second leg of the Longines Global Champions Tour, of which Longines is the Title Partner and the Official Timekeeper, was rounded off this Sunday by the stunning victory of Belgium rider Jerome Guery on Quel Homme de Hus at the Longines Global Champions Tour of Mexico City. To celebrate his achievement, Jerome Guery was presented with an elegant Longines timepiece from the hands of Charles Villoz, Longines Vice President.

This great weekend of intense competitions was also the perfect occasion for Longines to present the Official Watch of the event, a new model of its iconic HydroConquest collection, which combines technical excellence and traditional excellence, both distinguished hallmarks of the brand. This timepiece features a bezel enhanced with a coloured ceramic insert adding a touch of brilliance and modern styling.

On Friday April 12, Longines unveiled a new all-ceramic version broadening Longines’ HydroConquest collection during an exclusive event held in its Palacio de Hierro boutique, located in the Polanco neighbour of Mexico City. As a world premiere, Longines Vice President Charles Villoz presented to guests and selected media this new timepiece entirely made from black ceramic, whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finished of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.

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