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the Longines Paris Eiffel Jumping; the Longines Global Champions Tour; The Longines Master Collection; Paris; May; 2017
May 30, 2017
Jumping
The Longines Paris Eiffel Jumping returns to its iconic location in the very heart of the French capital

Longines is delighted to present the 2017 Longines Paris Eiffel Jumping, which will take place from 30th June to 2nd July. After its move to the Plaine de Jeux de Bagatelle, on the banks of the River Seine, last year, the event returns to its exclusive location on the Champ de Mars, in the very heart of Paris. Longines is proud to be the Title Partner and the Official Timekeeper of this event, which combines top level show-jumping and glamour atmosphere.

 

The Longines Paris Eiffel Jumping is also the 8th leg of the Longines Global Champions Tour. This series of 15 stages began in April in Mexico City and will end in November in Doha, Qatar.%break%Every year, the Longines Paris Eiffel Jumping attracts thousands of equestrian sport enthusiasts. For this 4th edition, Longines will invite the spectators of the event to enjoy its horse Carousel.

 

Longines will also have the pleasure to present the Official Watch of the event, a new model of The Longines Master Collection. This stainless steel lady timepiece displays a sunray blue dial with diamond index matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this emblematic collection of Longines.

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Team Italy streaks to victory at FEI Nations Cup™ Jumping presented by Longines in RomeTeam Italy streaks to victory at FEI Nations Cup™ Jumping presented by Longines in Rome, Longines, horses, victory
May 28, 2017
Jumping
Team Italy streaks to victory at FEI Nations Cup™ Jumping presented by Longines in Rome

The Swiss watch brand Longines, as the Official Partner, Timekeeper and Watch of the 85th edition of the CSIO Roma Piazza di Siena, had the honour to time the victory of the Italian Team (with Piergiorgio Bucci, Alberto Zorzi, Lorenzo De Luca and Bruno Chimirri) at the FEI Nations Cup™ Jumping presented by Longines on Friday 26 May. In addition, the brand awarded the Longines Prize of Elegance Longines to the Swedish Jumping athlete Jonna Ekberg and the Italian rider Alberto Zorzi on Sunday 28 May.

Longines had the pleasure to be the Official Partner, Timekeeper and Watch of the CSIO Roma Piazza di Siena, featuring the third leg of the FEI Nations Cup™ Jumping presented by Longines European Division 1, won by Italian team. The watch brand also awarded on Sunday 28 May Jonna Ekberg and Alberto Zorzi, the most stylish female and male riders with the Longines Prize for Elegance.

The spectators at this international show jumping event had the opportunity to discover the Official Watch, which is a lady model of The Longines Equestrian collection, inspired by iconic elements of the equine world. This 30 mm diameter model evoking the arch houses a quartz movement in its diamond-set steel case. Its mother-of-pearl dial enhanced by blued-steel hands is adorned with diamond indexes. This watch is fitted with an overstitched brown leather strap matching a typical riding outfit.

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Longines Handicap de las Americas; Moises González; Huitlacoche; Horse Racing; May; 2017
May 27, 2017
Horse Racing
Longines Handicap de las Americas

Moises González riding Huitlacoche won the Longines Handicap de las Americas at the Hipódromo de las Américas in Mexico City for the fourth time in a row. The winning owner, trainer and jockey were awarded elegant Longines watches from the hands of Edith Chavez, Brand Manager Longines Mexico.

The same day, the Swiss watch brand honored Fabiola Gómes, as the most elegant lady attending the races with the Longines Prize for Elegance. She received a beautiful Longines watch. In addition of being the Title Partner and the Official Timekeeper of the Longines Handicap de las Americas, Longines is proud to have presented the Official Watch of the event, a model of the Longines DolceVita collection.

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Longines Global Champions Tour; Rolf-Göran Bengtsson; Hamburg; Jumping; 2017
May 24, 2017
Jumping
Longines Global Champions Tour of Hamburg

The Longines Global Champions Tour of Hamburg was marked by the victory of Rolf-Göran Bengtsson during the highlight competition of the weekend on Saturday evening. The Swedish rider received a Longines watch from the hands of Charles Villoz, Vice President of Longines, to honor his great performance during the Longines Global Champions Tour Grand Prix of Hamburg. Longines is delighted to be the Title Partner and Official Timekeeper of the 15-legs series, which began in April in Mexico and will end in Doha in November.

 

The Swiss watch brand also presented the Official Watch of the event, a model of The Longines Equestrian Collection, a line inspired by Longines’ passion for equestrian sports. This timepiece repeats the lines of the rectangular buckle found on the show bridle of the only Swiss horse breed, the Franches-Montagnes.

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Lindbergh flight ; 90 years ago;transatlantic flight;Charles Lindbergh
May 21, 2017
Corporate
90 years ago, Longines timed the amazing first solo transatlantic flight by Charles Lindbergh

New York, May 20, 1927, 7:52 a.m., the “Spirit of St. Louis” leaves Roosevelt Airport. Its destination: Le Bourget airport near Paris. At the controls: a young American pilot named Charles A. Lindbergh. Thirty-three and a half hours later, Lindbergh lands at Le Bourget after completing the first ever non-stop solo transatlantic flight. It was a historic feat. As official timekeeper for the World Air Sports Federation, Longines contributed to the homologation of this prowess by timing Lindbergh’s flight and adding it to the list of aviation records.

Shortly thereafter, Charles Lindbergh contacted Longines to develop a watch designed to meet his aviator’s needs.  The Longines Hour Angle watch, a veritable icon in the history of the Swiss watchmaker was born. Designed by Lindbergh himself in partnership with Longines, this watch allows for accurate determination of the longitude during long-distance flights. As a result, pilots and navigators can find their geographic location quickly, efficiently and with great accuracy. This extraordinary timepiece was reissued by the brand in 2002 and it is still one of its iconic Heritage models.

Today, Longines commemorates the 90th anniversary of Charles Lindbergh’s amazing feat and of its timekeeping. During a special anniversary reception in l’Oiseau Blanc with Catherine Maunoury, President of the l’Aéro-Club de France and double world champion of aerobatics, and Colonel Jack Aalborg, from the US Embassy, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing reminded the audience of the links between Longines and Charles Lindbergh and presented a new edition of the legendary timepiece in a numbered series limited to 90 watches, The Lindbergh Hour Angle Watch 90th Anniversary. This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking.

The understated brushed silver dial displays the time on a “railtrack” minute circle with painted Roman numerals, and features a 180° scale for calculating the longitude. A galvanic black rotating central dial and a black PVD steel rotating bezel complete the system. Equally as impressive as the original timepiece, this model measures 47.5 mm, which makes it easier to read and manipulate in the dark and when subjected to the vibrations that were common to aircraft of the era. It will draw the attention of admirers when worn on the wrist of today’s modern adventurers.
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Charles Lindbergh; New York; on May 20, 1927; 90 years ago
May 20, 2017
Corporate
Longines is celebrating the 90th anniversary of Charles Lindbergh’s amazing feat

90 years ago, on May 20, 1927, 7:52 a.m., New York time, Charles Lindbergh was taking off aboard the “Spirit of St. Louis" for the first ever non-stop solo transatlantic flight. Longines, Official timekeeper for the World Air Sports Federation at the time, was there to certify and time this exploit.

This was the beginning of the story between the Swiss watch brand and the legendary American pilot, as Charles Lindbergh contacted Longines soon after to develop a watch allowing for accurate determination of the longitude during long-distance flights. The Longines Hour Angle Watch was born.

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