The Swiss watch brand Longines, which benefits from a watchmaking expertise reflecting a strong devotion to tradition, elegance and performance, opened its first monobrand boutique
in Japan in the Nicolas G. Hayek Center situated in the heart of the iconic upmarket shopping district of Ginza in Tokyo.
An elegant environment enhances the models on display. It has a natural warm wooden interior with clean lines and dark mahogany display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This highly anticipated opening creates the opportunity for clients and watch collectors to come and share a unique moment in the new Longines showcase and to admire iconic timepieces of the brand, as well as brand new models.
A team of specialists welcomes the clients and is able to provide expert advice on the product lines of the brand. The boutique
also houses a VIP area where customers can shop in comfort and privacy.
Japan is home to some of the greatest collectors of Longines watches and the oldest Longines watch known today – made in 1867 – is in Japan. As a sign of recognition towards the Japanese fans, pieces from the Longines historic collection held by the Longines Museum in Saint-Imier, Switzerland, are exceptionally on display in Tokyo. These nine pocket watches all dating from the 19th century demonstrate Longines’ expertise, both in technical and aesthetic terms.
The new Longines Boutique
is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique
opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.