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jumping mechelen 2015
December 30, 2015
Jumping
Jumping Mechelen
On Wednesday 30 December, Germany’s Christian Ahlmann on Taloubet Z won last leg of 2015 at the Longines FEI World CupTM Jumping in Mechelen and was presented with an elegant Longines watch for his great victory, which is the third for him at the Western European League series. Belgian rider Niels Bruynseels on Cas de Liberte ranked second and his compatriot Jerome Guery on Papillon Z took third place. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World CupTM Jumping Western European League.
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olympia horse show 2015;Jumping;2016;Longines
December 21, 2015
Jumping
Longines FEI World Cup Jumping London
On Friday 18 December, the Longines Christmas Cracker was captured by Jessica Mendoza (GBR) on Spirit T. On Sunday 20 December, Italy’s Emanuele Gaudiano riding Admara triumphed at Olympia’s Longines FEI World Cup™Jumping Qualifier, The London International Horse Show. The winner, who was awarded an elegant Longines watch, imposed himself on Great Britain’s riders Ben Maher on Diva II and Michael Whitaker on Viking, who finished second and third respectively. Longines is the Official Partner, Timekeeper and Watch of the Longines FEI World Cup™Jumping Western European League.
 
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Longines opens its first monobrand boutique in Japan;Corporate;Boutique Opening;Tokyo;2016
December 18, 2015
Corporate
Longines opens its first monobrand boutique in Japan
The Swiss watch brand Longines, which benefits from a watchmaking expertise reflecting a strong devotion to tradition, elegance and performance, opened its first monobrand boutique in Japan in the Nicolas G. Hayek Center situated in the heart of the iconic upmarket shopping district of Ginza in Tokyo.
 
An elegant environment enhances the models on display. It has a natural warm wooden interior with clean lines and dark mahogany display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This highly anticipated opening creates the opportunity for clients and watch collectors to come and share a unique moment in the new Longines showcase and to admire iconic timepieces of the brand, as well as brand new models.
 
A team of specialists welcomes the clients and is able to provide expert advice on the product lines of the brand. The boutique also houses a VIP area where customers can shop in comfort and privacy.
 
Japan is home to some of the greatest collectors of Longines watches and the oldest Longines watch known today – made in 1867 – is in Japan. As a sign of recognition towards the Japanese fans, pieces from the Longines historic collection held by the Longines Museum in Saint-Imier, Switzerland, are exceptionally on display in Tokyo. These nine pocket watches all dating from the 19th century demonstrate Longines’ expertise, both in technical and aesthetic terms.
 
The new Longines Boutique is a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.
 
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Jumping Longines of Crans-Montana, Official Partner, horse, jockey
December 18, 2015
Jumping
Jumping Longines of Crans-Montana
The concept of the Jumping Longines of Crans-Montana seduced the watch brand: Longines becomes the Title Partner and Official Timekeeper of the show-jumping event taking place in summer 2016. Longines is partnering with an event which will be featuring high-level equestrian sports, while its values are in line with the ones dear to the Swiss watch company.
Walter von Känel, President of Longines, explains: “We are proud of this new partnership in Switzerland which strengthens our traditional involvement in the equestrian world. Furthermore, we share the intention of the organisers to build up long-term relationships with our partners and to focus on common values such as elegance and fairplay.”
                                         
The Jumping Longines of Crans-Montana will take place from 28 to 31 July 2016. It will be situated in the center of the famous tourist station, in the heart of the Valais. The event is set up by the association Jumping Crans-Montana, which relies on a committee of three members: François Besençon (President) and Yves Rytz, both of them strongly involved in the world of equestrian sports in the French-speaking part of Switzerland, and Daniel Perroud, Director of the Jumping Longines of Crans-Montana and organiser of several sports event.

The latter explains the development of the idea: "This project was born from the simple fact that it was not conceivable that Crans-Montana with its wonderful panorama does not have a place in the international calendar of equestrian events."
 
Longines’ traditional involvement in equestrian sports dates back to 1878 when it produced a chronograph engraved with a jockey and his horse. In addition, the Swiss watch brand has been partnering with show jumping events since 1912. Today, Longines' commitment to equestrian sports includes - besides show-jumping - flat-racing, endurance competitions and eventing.
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fis worldcup men val gardena 2015
December 18, 2015
Alpine Skiing
Fourth victory of the season for Aksel Lund Svindal
Norway’s Aksel Lund Svindal claimed his fourth victory of the season today in Super G in Val Gardena, after Beaver Creek (Downhill) and Lake Louise (Downhill and Super-G). He was joined on the podium by his fellow countrymen Kjetil Jansrud and Aleksander Aamodt Kilde, second and third respectively.
 
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