Longines celebrates its 50,000,000th timepiece
Longines’ history has concentrated on the lengthy process of mastering the measurement of time. Over the years and through its different guises, the Saint-Imier brand has constantly striven to complement its quest for precision with exacting aesthetics. These aspects still characterise its production today. Over 185 years of know-how, shaped by tradition, elegance and performance, have elevated the brand to the inner sanctum of great watchmakers. As such heritage deserves to be honored and perpetuated, the brand has continually worked to preserve its legacy.
This desire can been seen from the brand's very beginnings in the consecutive numbering of its watches. Every Longines timepiece has its own unique serial number, initially recorded in the workshop books until 1969, then on microfiches during the 1970s and 1980s, before the advent of the digital age. All watches can therefore be identified down the decades and have their own individual identity. To preserve this historical legacy, Longines benefits from a one-of-a-kind database, the Longines Electronic Archives (LEA), which bring together all the existing archives concerning each serial number. Longines can therefore quickly and accurately inform clients and brand enthusiasts on each of the 50 million timepieces produced to date.
Presenting a contemporary interpretation of the brand's heritage, this timepiece will add to Longines’ considerable historical Collection, which can be admired at the company's Museum in Saint-Imier, the village that saw this long-established watch brand emerge and flourish.