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  • 06/03/2020

    Corporate

    Longines Spirit

    Longines watches and devices, thanks to their reliability, accuracy, robustness and original technology, have contributed to the success of numerous pioneering exploits. They have accompanied explorers on their journeys to the last unknown lands, defied extreme weather, navigated wild oceans and played a part in opening up new air routes and establishing aviation records. Numerous explorers and aviators have placed their trust in and even entrusted their lives to Longines. The brand has equipped a host of adventurers with their precision tool watches: Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes are foremost among those who benefited from its expertise as they conquered air, land and sea.   The Longines Spirit collection brings this rich heritage back to life. Linking history with innovation, the new models take traditional features from pilot’s watches and combine them with contemporary lines and codes. The oversized crown, the flange, the pronounced step around the crystal, the font of the dial, the diamond shape indexes and the large, luminous “baton” hands are all elements drawn from the days of pioneering aviation. Reworked and updated, they blend harmoniously with the overall contemporary design. In addition, great care has been taken with the various finishes on the details, whether brushed, matt, polished or in relief.   The Longines Spirit’s elegance is equalled only by its state-of-the-art technology. Longines has fitted this range exclusively with self-winding movements (L888.4 and L688.4) with silicon hairsprings to guarantee extreme accuracy and increased longevity. The calibres, with a power reserve of 64 and 60 hours respectively, are chronometer-certified by the Official Swiss Chronometer Testing Institute (COSC). The advanced technology of this new collection is also complemented by the domed sapphire glass with multi-layered anti-reflective coating on both sides, screw in crown, and engraved case back secured with six screws.

  • 05/19/2020

    Corporate

    The Longines 1832 is now available in black and offers a women’s model

    1832 marks the year in which Longines was created; a bygone era when the measurement of time was beginning to gain importance and watches were still produced at home.  It was the beginning of one of Swiss watchmaking’s most beautiful stories. This key date is highlighted by The Longines 1832 collection, the worthy heir of the brand’s watchmaking expertise and aesthetic codes. Proud of its heritage, Longines is expanding this line with new models.   The Longines 1832 is now adorned with pure and elegant matte black dials. This new finish is available on the three-hand/date versions (30 and 40 mm in diameter), and enhances the models featuring an annual calendar (L897 calibre) or a moon phase display (L899 calibre).   These new timepieces, whose clear back reveals the ever-fascinating work of the movement within them, are mounted on black leather watch straps that blend perfectly with the collection’s refined lines.   Longines will be offering for the first time a beige mother-of-pearl dial, which will be showcased in The Longines 1832 collection. This women’s model features diamond indexes to give it a delicate look. Its 30 mm diameter case is mounted on an iridescent beige leather watch strap that complements the softness of the dial’s colours.   The new Longines 1832 models, in black or for women, will undoubtedly continue the brand’s long watchmaking tradition.

  • 03/09/2020

    Commonwealth Games

    Longines and CGF agree historic multi-Commonwealth Games partnership, as Birmingham 2022 Countdown Clock is revealed

    The Commonwealth Games Federation (CGF) have signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.   The agreement represents the first ever multi-Commonwealth Games partnership in the history with Longines receiving exclusive status as the “Inaugural Partner of the Commonwealth Sport Movement”. Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.   An additional aspect of the partnership means that Longines is also named as ‘Presenting Partner’ of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.   The announcement comes on Commonwealth Day today (9 March), where the CGF, in partnership with Longines and Birmingham 2022, unveiled a Countdown Clock in Birmingham’s Centenary Square. The striking clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27 July 2022.     The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations, where for the 11 days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.   CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”   “This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”   “It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.” %break%Longines Vice President Marketing, Matthieu Baumgartner commented: “On this special day, Longines is very excited to announce its participation in the XXII Commonwealth Games, considered as one of the world’s most important sporting event.”   “With 870 days to go until the start of this great event, our brand is delighted to reveal a historic multi-Commonwealth Games partnership with CGF, covering the 2022, 2026 and 2030 editions.”   “We are extremely proud of our partnership with the Commonwealth Games, which extends all the way back to the 1962 Perth Commonwealth Games and more recently the 2014 Glasgow and 2018 Gold Coast Commonwealth Games.”   “Timing is crucial when it comes to winning a gold, silver or bronze medal. In this regard, Longines is looking forward to providing its timekeeping expertise in various disciplines, including Athletics (Track & Field), Gymnastics, Rugby Sevens and Table Tennis, the sports we are partnering with during the Commonwealth Games.”   “Our brand has a long history of innovation and precision in sports timekeeping, dating back to the late 19th century already. For the three next Commonwealth Games, starting with Birmingham 2022, Longines is perpetuating this history, together with athletes and sports fans from all over the world.”   Ian Reid, CEO of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022. “   “The clock will become a key attraction and focal point for the city and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”

  • 03/07/2020

    Jumping

    Longines Global Champions Tour of Doha

    The new edition of the Longines Global Champions Tour promises to offer a year filled with thrilling sports moments in some of the world’s most beautiful cites. The opening leg of the series gathered the world’s best riders and horses in the magnificent Longines Arena at Al Shaqab in Doha. The Tour will then head to iconic destinations such as Mexico City, Saint-Tropez, Monaco and Prague. For the second edition, the prestigious final event of the season will take place in New York on the majestic Governor Island. The circuit will come to an end in Prague with the Longines Global Champions Tour Super Grand Prix, which brings together the winners of each Longines Global Champions Tour Grand Prix leg for the ultimate battle. As the Title Partner and Official Timekeeper of the series, the Swiss watch brand Longines was proud to time the stunning victory of Daniel Deusser (Germany) riding Killer Queen VDM in the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of Doha held on Saturday. The German rider finished ahead of Nicola Philippaerts on Katanga v.h Dingeshof and Jérôme Guery on Quel Homme de Hus, who secured second and third place respectively. Longines International Sponsorship & Events Manager – Equestrian Sports Yanick Rossier presented Daniel Deusser with an elegant Longines timepiece as a reward for his/her great performance. Over the weekend, spectators had the opportunity to discover a model from the Conquest Classic collection as the Official Watch of the event. Elegant and sleek, this creation is both resolutely feminine and boldly contemporary. Designed to set the pace of the modern woman’s day, these timepieces will delight those masterfully weave together the many facets of their lives.

  • 02/29/2020

    Jumping

    Longines FEI Jumping Nations Cup of UAE 2020

    On Saturday 29 February 2020, Team New Zealand composed of Bruce Goodin on Backatorps Danny V, Richard Gardner on Calisto, Tom Tarver-Priebe on Popeye and Daniel Meech on Cinca took first place in the Longines FEI Jumping Nations CupTM of UAE in Abu Dhabi. Egyptian representatives arrived second ahead of Team UAE on their home soil. Two days before, Egypt’s Mouda Zeyada and Morocco jumped to victory in the President of the UAE Showjumping Cup Grand Prix presented by Longines. He was followed by Latvia’s Kristaps Neretnieks on Moon Ray and Jordanian rider Maysam Bisharat on Un Dollar de Blondel. As the Official Partner, Official Timekeeper and Watch of this event, Longines was proud to grant the winners of the two competitions with elegant timepieces.   On this occasion, the Swiss watchmaking brand was also delighted to present the Official Watch of the event, the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

  • 02/23/2020

    Jumping

    Geir Gulliksen (NOR) steered Vdl Groep Quatro to victory in the last leg of the Longines FEI Jumping World Cup Western European League

    The 2019/2020 season of the Longines FEI Jumping World CupTM Western European League came to an end with the last qualifier, which took place during the Gothenburg Horse Show on Sunday 23 of February. On this occasion, Norway’s Geir Gulliksen on Vdl Groep Quatro took the win ahead of Switzerland’s Bryan Balsiger on Twentytwo Des Biches and French rider Kevin Staut on For Joy van’t Zorgvliet HDC. As the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World CupTM Western European League Series, the Swiss watchmaking brand Longines was proud to grant Geir Gulliksen an elegant timepiece as a reward for his great win.

  • 02/22/2020

    Horse Racing

    2020 HH the Amir The Trophy presented by Longines

    As the Official Partner and Official Timekeeper of the Qatar Racing & Equestrian Club, Longines was proud to time the victory of French King, ridden by Olivier Peslier, in the much-anticipated HH the Amir The Trophy presented by Longines, on February 22. The thrilling race took place during the annual 3-raceday HH The Amir’s Sword Festival, held at the Al Rayyan Racecourse in Doha (Qatar) from February 20-22. To mark this great victory, the Swiss watchmaker was delighted to present elegant timepieces to the winner’s team. The Official Watch of the Festival was a blue dial chronograph from the Conquest V.H.P. “Very High Precision” collection. The sporty timepiece is equipped with an exclusive movement renowned for its high degree of precision (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar.

  • 02/21/2020

    Jumping

    Longines to partner with the European Equestrian Federation for the Longines EEF Series

    In the context of its collaboration with the European Equestrian Federation (EEF), Longines becomes the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. This 3* level jumping contest will be connected to the Longines FEI Jumping Nations CupTM Division 1, providing the winning team of the Series a ticket to compete in the Division 1 season the following year. This new Nations Cup circuit will open its doors to the next generation of riders, officials and sporting professionals from the continent. The format is applied for the first time in the 2020 outdoor season and will see the different teams competing in eight regionally organized qualifiers, two semi-finals and a final, taking place in September in Warsaw (POL).   Theo Ploegmakers, EEF President, said: “With the new Longines EEF Series, the European Equestrian Federation is delighted to extend its relation with Longines and to promote the Jumping discipline in Europe. This project is ambitious, aiming to improve all organisational aspects, from logistics to media relations with a special attention given to the sport's technical side, while making fair play and horses welfare our top priorities.”%break%Matthieu Baumgartner, Longines Vice President Marketing, added: “We are very proud to be the Title Partner, Official Timekeeper and Official Watch of the Longines EEF Series. With this circuit, riders and equestrian sports fans from all over Europe will be offered a new competition format which promises numerous great sports moments. Longines is looking forward to being part of this exciting adventure, hand-in-hand with the European Equestrian Federation.”   The partnership between Longines and the European Equestrian Federation, which started in 2015, contributes to developing the sport across Europe, while strengthening the watchmaker’s long-lasting commitment to equestrian world. In fact, Longines’ involvement in equestrian universe dates back to the 19th century, when it started producing pocket watches engraved with equine motives. In 1912, the Swiss watch brand first collaborated with an international Show Jumping competition in Portugal. Today Longines’ engagement in equestrian sports worldwide includes competitions in the disciplines of Show Jumping, flat racing, dressage, driving and eventing.   The first qualifier of the Longines EEF Series will take place in Le Touquet (FRA) from 7 to 10 May, 2020.

  • 02/18/2020

    Jumping

    Longines FEI Jumping World Cup™ Western European League in Bordeaux

    On Saturday 8 of February 2020, Swiss rider Steve Guerdat and Victorio Des Frotards claimed victory at the penultimate leg of the Longines FEI Jumping World Cup™ Western European League held in Bordeaux. Germany’s Daniel Deusser on Jasmien v. Bisschop took second place followed by Niels Bruynseels (BEL) on Ilusionata van’t Meulenhof. Longines was glad to reward Steve Guerdat with an elegant timepiece to celebrate his great performance. Longines is delighted to be associated as the Title Partner, Official Timekeeper and Watch of the Longines FEI Jumping World Cup™ series (Western European League, North American League and China League), at which riders compete for the qualifying points for the Longines FEI Jumping World Cup™ Final in Las Vegas in April 2020.

  • 02/18/2020

    Jumping

    Longines FEI Jumping Nations Cup of USA 2020

    Longines was proud to take part in the opening leg of the 2020 Longines FEI Jumping Nations CupTM season, held on Sunday 16 February in Wellington. Marking the start of 11 qualifying legs leading up to the Final taking place in Barcelona next October, the Longines FEI Jumping Nations CupTM of USA was captured by Team USA. Jessica Springsteen on RMF Zecilie, Margie Goldstein-Engle on Royce, Laura Kraut on Confu and Elizabeth Madden on Darry Lou thus climbed the podium’s first step on their home soil. Team Great Britain took second place ahead of Team Mexico. Earlier this weekend, McLain Ward (USA) on Noche de Ronda claimed the Longines Grand Prix ahead of Ireland’s Billy Twomey on Kimba Flamenco and American rider Margie Goldstein-Engle on Dicas. As the Official Partner, Timekeeper and Watch of this world-class show jumping event, Longines was proud to reward the winners of both competitions with elegant timepieces.