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Longines FEI World Cup Western European League - Jumping Mechelen; Jumping; 2017
December 30, 2017
Longines FEI World Cup Western European League - Jumping Mechelen

On 30 December 2017, Dutch rider Harrie Smolders on Zinius earned first place at the Longines FEI World CupTM Jumping in Mechelen, Belgium. Henrik von Eckermann (SWE) on Mary Lou 194 arrived second followed by Lorenzo de Luca (ITA) on Halifax van het Kluizebos. The winner was granted an elegant Longines timepiece by the Swiss watchmaker, which is the Title Partner, Official Timekeeper and Watch of the Longines FEI World CupTM Jumping Western European League.

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The Queen’s Baton Relay; Australia; the Gold Coast 2018 Commonwealth Games
December 27, 2017
Commonwealth Games
The Queen’s Baton Relay arrived in Australia

On 24 December 2017, the Queen’s Baton Relay, of which Longines is the Official Partner and Watch, arrived at Brisbane International Airport. Australian athlete and Longines Friend Cameron McEvoy had the honor of welcoming the Queen’s Baton containing a message from Her Majesty the Queen for its arrival on Australian soil. The Baton will now travel for 100 days across all states and territories of Australia to arrive on the Gold Coast in time for the Opening Ceremony of the XXI Commonwealth Games on 4 April 2018.

Longines is proud to be the Official Timekeeper of the Gold Coast 2018 Commonwealth Games, which will be held from 4 April to 15 April 2018 in Australia.

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Longines Ambassador of Elegance Aaron Kwok; Longines Fuzhou Boutique opening; China; Fuzhou
December 25, 2017
Longines Ambassador of Elegance Aaron Kwok attended the Longines Fuzhou Boutique opening

Today, the Swiss watchmaker Longines inaugurated its Boutique at the Fuzhou Dong Bai Center in China. On this occasion, Longines Ambassador of Elegance and successful actor Aaron Kwok joined the Swiss watch brand for the traditional ribbon-cutting ceremony.

As Longines is celebrating its 185th Anniversary this year, the event was a good opportunity to present a great exhibition devoted to the history of the winged hourglass brand. Moreover, in order to create a festive atmosphere, a Christmas tree lighting ceremony was organized during the inauguration.

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December 25, 2017
Horse Racing
Yutaka Take Receives the 2017 Longines and IFHA International Award of Merit

As the Official Partner and Official Watch of the International Federation of Horseracing Authorities, the Swiss watchmaker Longines was proud to present the 2017 Longines and IFHA International Award of Merit to renowned Japanese jockey Yutaka Take. He succeeds previous recipients Jim Bolger, leading Irish trainer, owner and breeder; France’s Alec Head, past champion trainer and patriarch of prominent stud farm Haras du Quesnay; Seth Hancock of historic Claiborne Farm in America; the late Marcel Zarour Atanacio, former chairman of the South American Organization for the Promotion of Thoroughbreds (OSAF); and the Romanet Family, long renowned leaders in both the French and international world of horseracing.

The Award of Merit was created by Longines and the IFHA in order to honor public figures for their outstanding contribution to the world of horse racing. As Official Partner and Official Watch of the IFHA, Longines additionally awards several other prizes in recognition of excellence in this discipline in collaboration with the IFHA. The winners are honoured throughout the year in ceremonies attended by representatives from across the entire profession.

During the Award of Merit ceremony, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, stated: “Besides the Longines & IFHA Award of Merit, the successful collaboration between Longines and the IFHA has led to the creation of several other prizes awarded in recognition of excellence in all things equestrian, such as the Longines World’s Best Jockey, which was presented two weeks ago to the Australian jockey Hugh Bowman, as well as the Longines World’s Best Racehorse and the Longines World’s Best Horse Race, whose ceremony will take place in London on 23 January 2018. Whether horse, jockey, race or public figure, all have a role to play in making each event unique and truly breathtaking. Just like tonight, the winners are honoured in ceremonies attended by representatives from across the entire profession. For 140 years, our love for the equestrian world has steadily increased, and today we have become the main partner of international institutions and events in the disciplines of horseracing, show jumping, eventing, endurance, dressage and driving. More than that, our commitment to equestrian sports is based on common shared values: Elegance, Tradition and Performance.


Louis Romanet, IFHA Chairman, commented: “Yutaka Take has demonstrated his incredible skills not only in Japan but around the world, and his consistency at the top levels of racing is evident in the number of Group 1 races he has won as well as participated in. Jockeys like Mr. Take are special ambassadors for our industry, and it’s with great esteem that we honor him with the 2017 Longines and IFHA International Award of Merit for his great contribution and influence on the sport of horse racing.”%break%About Yutaka Take, laureate of the 2017 Longines & IFHA International Award of Merit

A legend in Japan, Yutaka Take made his riding debut in 1987 and currently holds seven all-time records in his native country. Born in 1969, Take followed in his father’s footsteps, as Kunihiko Take was also a famed jockey. In 1987, the younger Take notched his first career victory at Hanshin Racecourse aboard a horse named Dyna Bishop. He ended the season as the champion apprentice with 69 winners. Two years later, he was the overall champion jockey, and Take held that title continuously until 1999, with the exception of 1991.

As of 18 December, the Japan Racing Association credits him with 3,941 wins, of which 322 came in graded stakes, while 74 have come in Grade 1. Take has won at least one Grade 1 for 23 straight years and a graded stakes race for 31 consecutive years. He also has the most victories in a year: 212.

Although Take has ridden a number of champions, he is most associated with legendary racehorse and champion sire Deep Impact. The pair won a total of seven Grade 1 races, including the 2005 Japanese Triple Crown, and Deep Impact has gone to be the premier sire in Japan. Currently, Take is known for riding Kitasan Black, the reigning Japanese Horse of the Year.

Take has also shown his abilities abroad. He has 114 wins to his credit in eight different countries, including Australia, France, Germany, Hong Kong, Korea, United Arab Emirates, United Kingdom, and the United States. A sampling of his international victories includes Group 1 wins in the Prix d'Ispahan (France) and Hong Kong Cup (Hong Kong), two races timed by Longines, the July Cup (England) and Dubai Duty Free Stakes (UAE).

About IFHA

The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its 60 members are the national racing authorities across the globe which stage Thoroughbred races.

Major areas of the IFHA’s activities include:

  • Making and amending the International Agreement on Breeding, Racing and Wagering (the IABRW).
  • Policy development relating to welfare and safety of horses and riders
  • International Race Planning and Grading (“black type”)
  • World Rankings
  • Equine Prohibited Substances and Practices
  • Harmonization of Race Day Rules
  • Fostering commercial development of the racing industry globally

The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).

About Longines

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has built solid and lasting ties with the world of sport over the years, with a wealth of experience as timekeeper for sports championships around the globe and a partner of numerous international sports federations. Renowned for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world's leading watch manufacturer. Known by its winged hourglass logo, the brand is today present in over 150 different countries.

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Conquest V.H.P. Gold Coast 2018 Commonwealth Games
December 22, 2017
Commonwealth Games
Conquest V.H.P. Gold Coast 2018 Commonwealth Games: a tribute to performance

The Conquest V.H.P. represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Based on its many years of experience with quartz, Longines is revisiting a success story from the 80s. With the Conquest V.H.P. (Very High Precision), it is marking a return to a technology in which it was a pioneer and expert, particularly through its timekeeping activities.


The Conquest V.H.P. Gold Coast 2018 Commonwealth Games is equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field, using the GPD (gear position detection) system. These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added. In the true essence of Conquest, the ultimate sports line, this exceptional timepiece brings together high technicality and dynamic aesthetic. The Conquest V.H.P. has thus positioned itself as the standard-bearer of extreme precision.%break%Bearing the colours of this great international sporting event’s brightly colourful logo and blue koala mascot, the Conquest V.H.P. Gold Coast 2018 Commonwealth Games model boasts a black dial with a red V.H.P.mention , orange indexes and blue accents on the watch hands, dial and flange indexes. The watch 41-mm-diameter caseback displays an engraving of the Gold Coast 2018 logo with the mention “Gold Coast 2018 XXI Commonwealth Games”. A steel bracelet with a folding safety clasp completes this exceptional piece.

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new; Boutique; Bengaluru; Ambassador of Elegance Aishwarya Rai Bachchan
December 22, 2017
Longines inaugurates its new Boutique in Bengaluru with its Ambassador of Elegance Aishwarya Rai Bachchan

Today Longines was delighted to inaugurate its first Boutique in Bengaluru at the famous U.B. City. This new Boutique, true to Longines’ design philosophy, welcomes visitors into an elegant and contemporary environment. The shop perfectly embodies the DNA of the brand and offers a perfect setting for the Longines timepieces. In addition, the U.B. City, one of the finest and most luxurious retail spaces in India, offers an attractive setting for the brand’s Boutique.

On this occasion, the Swiss watch brand presented new models from The Longines Master Collection, featuring a sunray blue dial. The blue variations in this unisex collection are perfectly in line with the classic and understated spirit of the brand. The sunray blue dial shows the hours, minutes and seconds thanks to rhodium-plated hands that stand out subtly. These models are available with stainless steel or an alligator watch strap of the same colour as the dial for total harmony.

After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “I have been part of the Longines family for an Elegant 18 years now, and I continue to feel a sense of pride and honor every time I inaugurate a new boutique from the brand. This one is special, since it is a first in this beautiful city of Gardens, Bengaluru. I have always felt a sense of home here and have loved visiting this city. I think the mall will provide the brand with the right environment, imperative for growth. Finally, I wish this boutique and Longines all the very best.”

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